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โจ Own your shade, own the room.
Wella Koleston Intense 307/1 Medium Ash Blonde delivers 100% grey coverage with a long-lasting, fade-resistant formula enriched with millions of pigments and 4 deep moisturizers including Argan Oil. Achieve vibrant, salon-quality hair color that nourishes and protects your hair for up to 8 weeksโall from the comfort of home.




| ASIN | B07NVCXFL1 |
| Best Sellers Rank | #233 in Beauty ( See Top 100 in Beauty ) #3 in Permanent Hair Color |
| Brand | Wella |
| Brand Name | Wella |
| Color | 307/1 Medium Ash Blonde |
| Colour | 307/1 Medium Ash Blonde |
| Container Type | Tube |
| Customer Reviews | 4.2 out of 5 stars 2,080 Reviews |
| Full Cure Time | 30 Minutes |
| Global Trade Identification Number | 04056800868728 |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | Normal |
| Hair type | Normal |
| Included Components | 1 tube of permanent colour cream 1 bottle of colour developer 1 moisturizing treatment with Argan Oil Gloves + Leaflet |
| Item Form | Creme |
| Item Weight | 0.14 Grams |
| Item form | Creme |
| Manufacturer | Wella Koleston |
| Manufacturer Part Number | 2724570255087 |
| Material Features | Lightweight |
| Material Type Free | en_AE |
| Model Number | 2724570255087 |
| Number of Items | 1 |
| Package Size Name | Single |
| Package information | Tube |
| Product Benefits | Covers even the most resistant grey hair perfectly and durably |
| Product benefits | Covers even the most resistant grey hair perfectly and durably |
| Recommended Uses For Product | Hair coloring, Covering grey hair |
| Suitable Hair Color | Medium Blonde |
| Unit Count | 1 Count |
O**A
Koleston
Very good!
R**V
Lovely shade
Lovely shade but wears off after 6-7 washes
A**A
gorgeous colour
such a beautiful colour although isnโt as light on black/dark brown hair but looks good over time after multiple washes, good alternative to going to the salon
W**K
Original
Very good
I**T
Good Quality
Good Quality
A**A
312/1 is toxic, ugly ginger tone. Doesn't mix well like expired
312/1 ash blonde didn't lighten much dark brown hair, maybe 0,5-1 tone only like dark ginger and roots (natural Hair) are more lighter now on 2 tones also ugly ginger tone. It's so toxic. I made kind of "bleach bath" adding hair mask and a little water to make it less harsh but still it's too much irritating and smelly. I couldn't keep it more than 20 min. Also hair color didn't come out well from the tube, looked like old (expired) and didn't mix well with developer, need to mix it long until it finally desolved. I bought 2 boxes for the length up to the shoulders, it was just enough. I wouldn't recommend it
G**M
Value for money offer price
Value for money
J**E
Turn light blonde gray
I ordered light ash blonde and used it on my bleached light ginger blonde hair with balayage highlight. It turned my light blonde into a gray, ash colour and my red ish hair remains reddishโฆnow I my hair looks weird. I wouldnโt recommend to people unless they know what theyโre doing. This turn your hair grey.
A**H
Worth the price.
The best.
ู**ู
ุช
ููุงูู
V**N
very good
Its truly a good product. My hair is so soft after color my hair
A**B
Koleston hair dye
Good quality.
P**Y
Five Stars
A very good and safe product.
Trustpilot
2 weeks ago
3 weeks ago