What is permanent hair dye?

Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

What does fade-defying color mean, and how does it work in a permanent hair color formula?

Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

Does Superior Preference permanent hair color provide full gray coverage?

Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

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Superior Preference Hair Color, 4 Dark Brown

Product ID: 2497922

Details

Brand
L'Oreal Paris
Color
04 Dark Brown
Item Form
Cream Liquid
Package Information
Box
Product Benefits
Hair Coloring

⏳Up to 9 weeks fade-defying color

🌞UV filter & Vitamin E shine protection

💧No-drip gel formula for precise application

R624

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

✨ Own your signature shade with fade-defying brilliance!

CONDITION PROTECT - Infused with Vitamin E and UV filters, the Shine Protect Conditioner locks in color and leaves hair silky smooth.
LONG LASTING RADIANCE - Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
ALL HAIR TYPES WELCOME - Formulated to work beautifully on every hair type, delivering consistent, radiant results.
COMPLETE GRAY COVERAGE - Seamlessly covers gray hair with a natural, rich dark brown shade—no red undertones.
PRECISION NO DRIP FORMULA - Gel texture ensures mess-free, exact application for salon-quality results at home.

L'Oreal Paris Superior Preference Dark Brown 4 is a permanent hair color kit featuring a no-drip gel formula that delivers rich, natural-looking color with full gray coverage. Its advanced Fade-Defying Color and Shine System, combined with a Vitamin E-infused Shine Protect Conditioner and UV filter, ensures up to 9 weeks of radiant, conditioned hair suitable for all hair types.

Specifications

ASIN	B000RDLAIG
Best Sellers Rank	#178 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	04 Dark Brown
Container Type	Box
Customer Reviews	4.5 out of 5 stars 59,206 Reviews
Full Cure Time	30 minutes
Global Trade Identification Number	00071249253038, 00885158775211
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Cream,Liquid,Serum
Item Highlight	Permanent Hair Dye For Up to 9 Weeks Of Radiance, Gray Coverage & Conditioning, Salon-Inspired Routine
Item Weight	3.2 ounces
Manufacturer	L'Oreal Paris
Manufacturer Part Number	FPS-172665
Material Features	Compostable
Material Type Free	Ammonia Free
Model Number	071249253038
Number of Items	1
Package Information	Box
Product Benefits	Hair Coloring
Recommended Uses For Product	Softening
Set Name	Hair Color Set
Suitable Hair Color	All Hair Colors
UPC	885158775211 071249253038
Unit Count	1 Count

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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R624

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

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