Aveda Brilliant Universal Styling Creme | Defines Texture | Seals in Moisture | Adds Shine | for Medium to Thick Curly & Coily Hair Types | Jasmine, Rose, Clove Aroma |5 Fl Oz

This stuff is amazing. You absolutely need to own this product. I remember my mom using this product when I was really young- I'm talking elementary school. I'm in my early/mid twenties and one day I realized that this product was amazing when my mom used it years ago. Aveda isn't carried around me, so I opted to purchase it via Amazon. I received it a few days later and I remembered why this product is a holy grail item! You can basically use it for anything. Today, I decided to throw a little bit in my hair after the shower to tame the frizz. No heat necessary. However, it is an AMAZING pre-blow dry creme. It will hydrate your hair, get rid of the frizz, and protect it. You'll see and even smell the difference. The fragrance is great and long lasting. Also, I know this product isn't the cheapest, but a little goes a long way. In fact, you need to be really careful and only use a tiny bit. Using anymore than a drop may lead to a greasy mess. Be sure to apply it little by little, or else you'll have to wash your hair out and blow dry it again!

This is The Best Smelling and Moisturizing cream for my curly hair, frizzy hair

Love Alveda products. A tiny bit goes along way for extra shine.

I have been using this product for years! My hair is thick, sometimes greasy and often frizzy. This is the ONLY product I’ve ever tried where it doesn’t make my hair more greasy yet calms the frizz away. When I use this cream my hair becomes silky smooth. I use a pea size amount, mainly on the ends, right after I shower. Then after I towel dry my hair I add another pea size amount. It also helps keep my hair protected from the heat of an iron or hair dryer. I highly recommend this product!

This product wasn't clearly not from the original manufacturer. It was very runny and watery. I will not buy it again from here. I will stick to the Avida stores in the mall.

amazing shine and hold, but the formula separates! I mix it with another cream, and it brings the shine!

Smells so good plus very moisturizing. Non greasy Light weight

What I like most about this is the way it smells & it works well as a hair "lotion" of sorts that helps retain styling. I put it on while my hair is damp & braid it or twist into a bun until it dries. The wavy style I achieve through this lasts much longer when I use this cream before & after styling. A little goes a long way, so a bottle lasts for several months.

Bought it July 2025. It has expired in March 2025.

This was an excellent product, smelt and felt great on my hair, I have afro type 4B natural hair and it didnt leave any greasy residue and my hair looked and felt stronger, would highly recommend this product.

Love this styling cream, you only need a little. This is the same cream that my hair dresser uses.

Die Stylingcreme ist gut zu verteilen, klebt nicht und hinterlässt ein gelungenes Finish. Einfach ins nasse Haar und/oder nach dem Fönen in die Locken bzw. Wellen einkneten und fertig. Der Duft ist angenehm erfrischend und langanhaltend. Ich habe die Creme bisher nur einmal verwendet und bin positiv beeindruckt. Nun habe ich die Creme wirklich sehr oft getestet und kann es gar nicht glauben, wie schön meine vorher trockenen Naturwellen doch fallen können. Wer wie ich sehr dickes, naturgewelltes und mittellanges Haar hat, dem kann ich es nur wärmstens empfehlen. Ins nasse Haar (etwa Walnussgröße) eingeknetet, gefönt und dann noch ein klein wenig Kokosöl, dann glänzen die Haare, fühlen sich griffig und gut an. Sie fühlen sich nicht mehr trocken und splissig an, sondern sehen einfach gesund aus. Auch das Puschen ist weg, sie haben eine angenehme Schwere bekommen.

Smells gorgeous and moisturises hair. Only need a tiny amount, so good value.