IT Cosmetics Your Skin But Better Foundation + Skincare - Hydrating Medium Buildable Coverage - Minimizes Pores & Imperfections - Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz

I’ve been using IT Cosmetics Your Skin But Better Foundation for a while, and it’s my absolute favorite. It provides hydrating, medium, buildable coverage that feels lightweight yet smooths and minimizes pores and imperfections beautifully. The radiant, natural finish is perfect for my 55-year-old skin, and the hyaluronic acid keeps my face feeling hydrated all day.I’m sad that some colors are currently being discontinued because this foundation really works wonders for me. Highly recommend for anyone looking for a foundation that’s flattering, moisturizing, and easy to wear!

Love this product. Blends well, matches my skin tone. Natural look too.

This foundation is so beautiful, I just recently got it about a month ago. I figured I would try it because it was lightweight and I was looking for something comparable to the discontinued makeup forever water weight foundation. This foundation is so beautiful, dries down very nicely. No tacky feeling after it dries down. I noticed hands or sponge application gives the best dry down. I have combination skin, so I like for my makeup to dry down completely. It last all day, had a beautiful pearlescent radiant finish without dewy or glowy look. Helps so I don’t look greasy at the end of the day in my normally oily Tzone. I got color 51.25, normally NC45/46 MAC or C8, Georgio Armani’s Luminous Silk shade 11. I am a deep Tan olive, hard finding true neutral or dark olive, this is a little red but still nice. I just use a yellow powder to set and balance it out. I think this will be discontinued so I bought 3 😩. Lots of compliments.

This has been one of my favorite products because it is lightweight yet provides good coverage. I bought the same “fair warm” that I have purchased previously and this one is a bit darker and more yellow. The number indicated isn’t the same so perhaps the mistake is my own, but having the same name, I assumed I would receive the same product.

This is my favorite foundation and I love it. It's great for mature skin and your skin does actually look better after wearing it for awhile. I have been using this since it first came out. However, I was very disappointed that I can no longer purchase it at Ulta or on the IT website. I wrote to the company and they said they are discontinuing it. I was so very sad to hear this. I was so excited to find this on Amazon in my shade, but I'm sure that it won't be on here for long either. Now, I have to find a new foundation that works. I did try their CC Cream but I cannot use products that have SPF in it unless it's mineral. I have sensitive eyes and skin and it burns my eyes. If they do come out with a replacement, I hope that it isn't more expensive. This product is expensive but it does last for awhile.

I am 52 and have sensitive skin. I started noticing that some sunscreens would cause me to break out a few years back. I feel this may be the case with this product. I really love the product otherwise. This product goes on very well with a makeup brush. I do clean my foundation brush daily. I wore this product 4 days in a row. It made my skin look very good on day 1 and 2. Unfortunately, at the end of day one I had a pimple, an additional pimple at the end of day 2, and several new ones by the end of day 3 and 4. On day 2 it covered the pimple from day 1 pretty well. and did okay on day 3 covering the 2 pimples from the previous 2 days. Unfortunately, the additional pimples I got by the end of day 3 was more than it could cover on day 4 It is the morning of what would have been day 5 and I am certain since it didn't cover the pimples yesterday and I have new ones that came during day 4 that it will not cover them today. I thought on day 1 that maybe it is one of my occasional pimples, but with a new one on day 2 and several coming of day 3 and a couple more on day 4, I am pretty sure it is the product.At the age of 52, I occasionally still have a pimple, but not in a large amount. No other new products were used. I do love the texture and the way it made my skin look the first couple of days, and the way it applied. The down side is bumps. I haven't had this many at one time in years. Also, I do have very dry skin and this product was not drying. If it weren't for the pimples I would keep the product. I would recommend it to anyone that doesn't have sensitive skin. If you have sensitive skin you can always try it. What causes outbreaks on me may not cause them on you.

This is my favorite foundation, hands down. It has medium, buildable coverage that goes on sooo smoothly and never pills no matter what I use underneath (including serums, sunscreens, etc). The texture is creamy and it blends really easily. The color match is perfect as well. It's fragrance free which is important to me. 10000% recommend.

Honestly so impressed with the light and airy coverage that really adapts to your skin. I just ran out of my first one, ordered Estée and tried it once to see how incredible the naturalness of It cosmetics is comparatively.No cake, buildable and NEVER sets into fine lines. Wear all day like a dream. 😍 You truly only realize how great a product is until you’re missing it.You can see how similar to my skin tone and light in the picture. This is by far the best foundation I’ve ever found. I know it for sure now. 😇 Thanks for the beautiful product It! 🤍💛

El producto me ha gustado, el tiempo de de espera no tanto

Zieht schnell ein, hinterlässt keine Streifen und Glanz. Benutze seit 2 Jahren und noch nie was vergleichbares gesehen.

Da das Produkt bei einer anderen Plattform nicht mehr erhältlich war, habe ich es noch ein letztes Mal über Amazon bestellt. Ich glaube, es wurde aus dem Sortiment genommen.Die Farbe passt perfekt zu meiner Haut und ich vertrage das Produkt gut. Ich mag die leichte Deckkraft.Sehr natürliches Finish.

Wrong shade ,want to return after 5 weeks of contacting seller for refund, they have ignored my request. I have contacted IT cosmetics direct. They say you are not an agreed seller . I'm still £35 out of pocket with unwanted itemReverend Deborah Larmour