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💜 Own the cool tone crown — because your hair deserves the royal treatment!
Noughty Purple Reign Tone Correcting Blonde Shampoo is a 250ml sulfate-free, vegan shampoo designed to neutralise unwanted brassy tones in blonde, grey, and silver hair. Formulated with 97% natural ingredients including antioxidant-rich fruit extracts and hydrating coconut and mango butter, it gently cleanses while enhancing cool tones and moisture. Suitable for all hair types, it delivers salon-quality tone correction and hydration without harsh chemicals.
| ASIN | B00F12XFHC |
| Active Ingredients | Fig & Mangosteen Extracts, Red Grape Extract, Vitamin B5 (Panthenol) |
| Age Range Description | All |
| Age range (description) | All |
| Benefits | Brighten,Brightening,Freshening,Hydrating,Moisturizing,Smoothening,Softening |
| Best Sellers Rank | 7,550 in Beauty ( See Top 100 in Beauty ) 323 in Shampoos (Beauty) |
| Brand | Noughty |
| Brand Name | Noughty |
| Country Of Origin | United Kingdom |
| Customer Reviews | 4.4 out of 5 stars 393 Reviews |
| Hair Type | Fine |
| Hair type | Fine |
| Included Components | 1 x Noughty Purple Reign Shampoo 250 ml |
| Item Dimensions | 7.5 x 5 x 20.8 centimetres |
| Item Form | Liquid |
| Item Type Name | Purple Reign Tone Correcting Shampoo |
| Item Weight | 282 Grams |
| Item form | Liquid |
| Liquid Volume | 250 Millilitres |
| Manufacturer | KMI Brands Ltd |
| Manufacturer Part Number | NOUPR4101 |
| Material Type Free | Ammonia Free, Mineral Oil Free, Paraben Free, Silicone Free, Sulphate Free |
| Model Number | NOUPR4101A |
| Number of Items | 1 |
| Other Special Features of the Product | Natural Ingredients, Not Tested On Animals, Organic, Vegan |
| Package Size Name | 250ml |
| Recommended Uses For Product | As a foundation shampoo before volumising or styling routines Prepares hair for styling by removing excess oil and impurities while maintaining lift and structure., For daily or frequent washing of oily or flat hair Oil‑free, sulphate‑free formula makes it suitable for regular use without stripping the scalp., For fine or limp hair needing extra volume and body Designed to gently cleanse while boo… |
| Scent | fruity |
| Scent Name | fruity |
| Suitable Hair Colour | All Hair Colours |
| Unit Count | 250.0 millilitre |
N**D
Good product
Overall happy woth the quality. Leaves my hair nice and smooth. I'm using it every other wash as it tends to darken the hair. Takes away most of the gold jn the highlights.
A**X
Great Product
I like both conditioner and shampoo. It does the job very well and it doesn't contain any dangerous Ingredients. It's quite good value for money, doesn't cause any irritation or dryness on my scalp, and I always keep both the shampoo and the conditioner 5mins/each. The hair feels smooth and hydrated, and it does remove the yellow tones of bleached hair. I like the smell and consistency, it's not as runny as other products are. Highly recommend trying.
C**N
97% natural haircare is important to me
I always take time to look for hair care products that don't contain nasty ingredients, so I tried this for the first time recently. Positives: good lather and doesn't stain your hand and nails, and delicately brightened natural tones after leaving on for just 3 minutes. Negative: left my hair feeling dry, even though i used conditioner. (May just be something i use once per month)
L**D
Works well
Lovely smell does the job
S**B
Non drying excellent toner
Lovely shampoo. Not drying like other purple shampoos. First time it toned down the yellow a bit. When I used it the next time it has eliminated all the brassy tones. Not purple patches in my hair like other brands. Very impressed
K**S
Not great
Not great really made my hair very dry
J**E
Love it!!
Love it, smells nice, foams up nicely, and brightened my blonde hair. Very happy with it 💜
L**N
Liking the effect
Love Noughty products. My first time using this one and so far I'm liking the effect.
N**.
It works
Works really good
A**E
Herausgeschmissenes Geld
Der Conditioner hat nicht viele problematische Inhaltsstoffe und stinkt nicht künstlich wie andere ähnliche Conditioner. Aber das ist leider das einzig positive. Leider hat sich der leichte Gelbstich auf meinen Haaren auch nach mehrmaliger Anwendung absolut nicht verändert. Sehr schade, denn der Conditioner ist sehr teuer!
R**L
Product arrived leaking and with plastic plug from lid broken.
Colour looks nice but the product is leaking and due to the pigment it’s a going to be very messy.
N**E
Toning hair conditioner
I love this conditioner! It smooths my hair and gives it a toned color. It's also long-lasting.
T**C
Ok
Harsh on my hair
Trustpilot
5 days ago
2 months ago