L’Oreal Paris Le Color One Step Hair Toning Gloss, Cool Blonde, 4 Ounce

I’ve used this once and immediately sent a link for the product my friend. It’s really worked to make my dyed blonde hair closer to the ashy blonde I wanted. I use purple shampoo a couple times a week but this was actually better in how it conditioned my hair and how smooth and shiny it felt afterwards. I used it when my dark blonde roots were starting to come through and I was amazed at how it blended everything together to give a very natural appearance. Highly recommend. Not sure what happened with the other woman whose hair turned white (or was it purple) but that should not happen if you just follow the instructions and leave it on the recommended amount of time. You also have to take special care to make sure you are rinsing it out and use gloves to protect your hands and nails.

I love this product My hair looks beautiful and luminous; it instantly revives the color. Highly recommended.

I really like this toning gloss, but be careful with highlighted hair. It may turn your hair gray.

So, I dyed my hair and made it brassy. So I tried to fix it and, long story short, I made it so much worse. So terrible. Just—-orange. I’ve been trying every blue and purple product under the sun, shampoos, conditioners, hair masks, etc. I finally gave up and went to a professional. She couldn’t fix it either. Nothing made any difference at all. And I tried this. And it made a difference!! And at first I thought maybe it was just the accumulation of all the blue and purple things I was doing, so I didn’t give it enough credit. But then when I kept using everything and there were no further improvements, I used it again. Yep, visible improvement. If you saw my Amazon history, of all the blue and purple things I’ve tried over the last month, let me just save you the trouble. This is the one. This will actually remove the brassiness. Now, don’t get me wrong, it didn’t magically make my hair 100% better in one fell swoop. But it is soooo much better than it was. And I think a couple more uses, and it will really look normal again. (Also: Smells fine, makes my hair soft vs damaging it. Easy to use. But you definitely wanna wear gloves, and put down towels or whatever, because it is totally purple. And I wear my gloves in the shower when I rinse it out to avoid purple finger nails - I’m not sure if this one would do that, but of all the blues and purple things I’ve been using this month, I’ve got some pretty purple hands…)

I have to agree with others. It most definitely works. However it doesn’t last more than maybe 2 washes. I have to use it several times a week. It’s definitely more like a conditioner than a toner. Also I usually have an allergic reaction to most purple products.. not this one. It’s also very conditioning. They just need to rebrand it as a conditioner.

i notice the glossiness but zero change in color/tone

ITS PURPLE! I’m 65 and my hair turned totally white many years ago. From using flat irons and curling irons, the ends had a gold tint to it where it got slightly scorched. I just wanted it to cut the yellow so I used this product on my hair and it turned my hair completely purple. I’ve washed it six times and it’s still purple. It’s a lighter shade of lavender now but it’s still definitely purple. ChatGPT had several different things I could try and none of them worked on cutting the purple. I didn’t have any color on my natural hair. Buyer Beware. Before and after pic below.

This is my favorite toning gloss. Every time I use it, people think I’ve gone to the salon. I usually do 1 treatment per week as a refresh for my blonde. I have repurchased 4x and will continue to!

Me gusta que matiza no en exceso y deja el cabello muy acondicionado y suabe

This is the best product ever for maintaining blonde hair. I typically use it once a week to keep my hair a nice cool tone. I just use it in the shower and let it sit a little bit. So easy to use. Makes my hair soft and looks like I just got it toned. I’ve tried other similar toners but this one works amazing for my bleached hair and is one of the more inexpensive options.

I had my hair done 2 weeks ago at a salon but the toner had faded already. I was looking to see if I could find more of a toner like product instead of purple shampoo and stumbled across this. After reading the great reviews, I thought why not try it and I’m so glad I did! It smells nice, not like purple shampoo that always has a chemically smell and it toned just right! The bottle says enough for 3 washes but I only used a tiny amount as I have thin hair so I think it will last longer. I used it in the shower after shampooing with my normal stuff and left it in for maybe 5 minutes before rinsing. Would highly recommend! Right picture is before, left picture is after

Super bien! Mi cabello es rubio cenizo y traigo restos de baby lights de hace un año, ya se veían como amarillas, aplique el tono rubio frio y volvieron a tener un color beige, muy natural, y el cabello me quedó muy suave. Me gustó mucho!

Compré el rubio para retocar mis luces y quedan como de salón de belleza doradas y muy bonitas pero es importante ponerlo solo en las luces muy escogido para que se vea elegante