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✨ Own your glow with L'Oréal's luminous, fade-proof hair colour!
L'Oreal Paris Preference Permanent Luminous Hair Colour in shade 1 Napoli delivers salon-inspired, permanent hair colour with up to 100% grey coverage. Featuring a translucent gel formula infused with precious flower oils, UV filters, and Vitamin E, it ensures rich, multi-tonal shine that lasts up to 9 weeks. The kit includes colourant, developer, shine-protect conditioner, and gloves for an easy, mess-free application with professional results—all while being ammonia, paraben, and sulfate free for gentle, nourishing care.
| ASIN | B08CFPGT17 |
| Benefits | Shine Enhancing |
| Best Sellers Rank | 506 in Beauty ( See Top 100 in Beauty ) 11 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Colour | 1 BLACK |
| Container Type | Bottle |
| Country Of Origin | Belgium |
| Customer Reviews | 4.4 out of 5 stars 111 Reviews |
| Full Cure Time | 25 Minutes |
| Global Trade Identification Number | 03600523799657 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Gel |
| Item Type Name | L'Oréal Paris Preference Permanent Black Hair Dye, optimal grey hair coverage, fade-defiant hair colour result, black hair dye, 1 Black |
| Item form | Gel |
| Manufacturer | L'Oréal |
| Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ |
| Manufacturer Part Number | 3600523799657 |
| Material Features | Natural |
| Material Type Free | Ammonia Free, Paraben Free, Sulfate Free |
| Model Number | 3600523799657 |
| Number of Items | 1 |
| Package information | Bottle |
| Product benefits | Shine Enhancing |
| Recommended Uses For Product | Hair Coloring |
| Suitable Hair Colour | Black |
| Unit Count | 240.0 gram |
C**X
Great
Left my hair feeling great, nice deep shade
K**L
Good
Good
A**R
Black
Best home dye kit that ive used in a long time , I have very long thick hair , 40% grey and was much easier than others to apply ,was much softer and silkier gliding on so didnt miss any greys that others do
L**N
Great
Great colour, love this hair colour
C**E
Great
Brill love the shade and how long it lasts
D**.
DO NOT BUY THIS DYE
I have bum length healthy hair. I am a qualified hairdresser and brought this as I do not have time to do my hair before Christmas in the salon. I have used numerous hair tints over the years. And this one is the WORST. Application is a notmal, good consistency. But when TRYING to wash tint from hair, it turned my hair into straw and made it so difficult to wash out. The straw feeling lasts even when hair is dry. My hair was falling out as brushing. PLEASE BE CAREFUL.
R**O
Great coverage over red dye
I dyed over quite a bright red with this and it worked a treat.
E**Y
Disappointed
Washed out after a week. Can see my light brown roots already. Won't be buying this one again.
Trustpilot
3 days ago
3 weeks ago