Creme Hair Color Flame Red - 5.07 fl oz, Pack of 1

EDIT Jan 2, 2025: this is now my favorite box haircolor. been dyeing my own hair for over 20 years. they've added a brush and mark the color tube and developer bottle at 1/3rds sections so you can do touchups of your roots easier-- AND the red lasts long enough that you could actually just do your roots. every other box red, you'll need to redo your whole head regardless from fading. if you're choosing a fashion type red, this is the ultimate brand imo. A year ago my naturally dark brown hair had wound up sunbleached from a lot of time outside, so I dyed it-- which took darker than anticipated, all the way to black. I didn't feel like dyeing my whole head black again, but I had a couple inches of noticeable roots, and the thought occurred to me to do something fun with them. Bright stop-sign red sounded like a time; I've had a whole head of bright red before in the past for several years, I was ready for something daring again. One thing I know about doing bright red is that it fades faster than most anything else, at least anything you'll find in a "natural" box dye section. So usually my method is to use permanent red as the first pass on any virgin hair, be it going red or root touchup, and just re-amp the brightness with temporary or semi-permanent options to keep from totally frying my hair. It's been two months since I used this. I have yet to need that previous routine /at all/. I initially decided to try this unknown brand because my old usual brands and stores have all but stopped stocking true-red permanent hair dye, and the swatches on this looked to be pretty high-lift. While the heat from my scalp will help-- "hot roots" would actually be a boon for this look for me-- even the stuff further from my scalp lifted evenly and brightly. I will say to take caution if a) you're not prepared for every person you walk past to reflexively look at the bright hair, this kind of red is not for the faint of heart to wear, but I swear redheads have more fun than blondes and crazier fun to boot. And b) you've never used semi-perm type dyes before and are used to being able to rinse totally clear either the day you color your hair or the next couple shampoos. you will not. this one's basically my old routine of perm dye + semi-perm dye put together in one application with the way it continues to bleed every time you get your hair wet. For almost the first month, it looked like the kool-aid man had invaded my shower. I would not have trusted my wet head around white towels or pillowcases or light clothes. But I'm about to do my roots again and the previous several inches is still "black widow cosplay red", I wouldn't even have to touch up the previously done section if I didn't want to. And being that I stopped the red last time because my hair was just too tired from the fading corrections, that's an important part for me. Also, just to note, if you do wind up with it bleeding on something, my white towel went back to unstained white in one wash with just a scooch of bleach in the load. the runoff color is not as bad as a lot of long-lasting semi-perm colors out there, and if you drip it during application you can clean it off most surfaces without destroying stuff. I really couldn't ask for more.

I’ve been using L’Oreal‘s cherry crush for years now and although it’s pretty good, I gave this a try and it’s very bright which I love it does bleed a lot but the color is amazing especially on darker brown hair would definitely recommend and it’s way cheaper

It nice and thick you really only need a box I have long hair and I used three boxes but with this dye I don’t need 3 maybe one and a half and the color is beautiful

Day two of having this hair color took a shower and man that water was still so red. I shampooed my hair like four times still just as red as when I started, finally I gave up. I would say the color is accurate to the box I have not dried my hair yet so I'll give an updated photo after my first washes. I honestly fear it's going to be pink when I dry it, but let's see what happens. Product was easy to use, although it is very stainy as expected with any kind of crazy color hair dye. It didn't stick too bad on my skin because I used petroleum jelly but I've got a few spots on my white countertop that I've got to work on. I don't know how the one girl had it explode on her because you mix the product yourself in a bowl perhaps the color tube open from the back so I'd recommend just rolling it from the back end to avoid that. My hair falls just below my shoulders and I ended up needing two boxes because while it's creamy it's kind of hard to stretch. It's very thick. Overall, I'm pretty happy with the product. I kind of already knew what I was in for because I'm used to dying my hair random colors. If you're not a responsible adult, I wouldn't recommend getting this color because it will make a mess if you're not conscious of it.

*****UPDATE 09/28/25 *****OK, I have lived with the color for about a week and want to give a little more feedback. While I'm not happy with the color on me, it isn't that bad of a product. While I'm still bleeding color when I wash my hair, I'm not bleeding it out on my towels anymore. The color is still bright with no fading, and those of us who use red hair color knows that it tends to fade fast. And surprisingly enough, I've been getting compliments on the color from random strangers! Again, I'm not thrilled with the color on ME, but it appears to have some staying power. The product would probably work very well on very dark hair, but if you have light colored hair like I do, then just be prepared for a shock when it's done. I have used other brands "flame" color before and it was nowhere near this bright. I was going to color over this one, but I'm just going to ride it out and see how it wears. The only other thing to note is that it still left my hair feeling like straw, so I have a leave in conditioner to combat that and it works. ****ORIGINAL REVIEW***** Well, the only positive thing I can say is that the color is true to the box. But I now look like Carrot Top....not a good look for anyone! First of all, it didn't come with a nozzled bottle, but I already had one. Second, it stained my porcelain sink when I rinsed out the bottle after putting it on my head. It burned some on my ears, but wiping it off took care of that. But there was a weird creepy crawly feeling on the back of my head once I had it on. I got scared when I rinsed it off because my hair felt thinner than normal, like the hair had burned off. It went away once I used shampoo to get the rest of the color off. Once I towel dried my hair, it felt like burned straw. My leave in conditioner took care of that. And after all that, I spent 20 minutes on my knees on the floor with bleach cleaner because the color stained the bottom of my shower. At this point, I'm going to wait a couple of days for the rest of the color to bleed out and then recolor my hair. I would NOT recommend this product to anyone. I figured I'd try a different color brand, maybe get something a little different from my normal choice....WRONG!

***3ish Month Update*** Went to a pool party my hair began bleeding. Super embarrassing. I've reduced my star rating. Can't complain about how long the color lasts at least. **Update** I've lowered my score. I've used enough permanent red hair dyes to know the amount of color bleeding should eventually cease. (I prefer washing my hair once or twice a week because of my hair texture) And it's still badly bleeding. It's a a shame because the color is so pretty and still just as bright. But one of my hoodies is ruined from the red bleeding onto it. --- I've tried a ton of red hair dye brands. This one is a fantastic bright red. I've included several photos. Before, previous red dye and my roots various dark, white and silver. And the after photos, starting with dried. The damage was there before this dye session. Which is why I included straightened photos. I wasn't able to show the brightness in all of my photos. But there is one in there that shows it. The biggest draw back. Obviously the bleeding. I've never had anything bleed as much as this dye does. After about two days of the initial wash I decided to wash my hair. I tried using a hair color seal kit. Did about 5 washes with the shampoo, conditioner and the extra steps in the one I used and dried. It still bleeds badly. If I wear it down and I sweat the red sticks right to my skin. Can't wear it down while I sleep because of this.

It was a very very pretty color when I first got it in, but with every wash it fades extremely fast. If you want to commit to this color just buy a similar color from a different brand because this isn’t really worth it.

This is one of the very few reviews that I write but I want it to be known how beautiful this color is if youre not a hairdresser and don’t know the extra steps. It’s so worth it!! You need a glass or plastic bowl because it comes with a brush but not bottle applicator ( if you want a bottle applicatior, buy one a head of time.) with that being the only negative I have. The directions say to wash and dry your hair first, however that would lead to burning on your scalp. I recommend coloring a day or 2 after you’ve washed your hair. I waited 3 days and didn’t feel any discomfort at all. This color will not rinse clear and just like many reds that I’ve tried, there will always seem to be residual color rinsing out for quite a while. If that will annoy you than do not purchase this. It’s no big deal to me because this color is so beautiful that it’s worth it. Make sure you have gloves because it doesn’t come with any and stains very easily. Make sure you put a thicker layer of Vaseline around your hairline this will prevent staining on your face that may take awhile to come off ( do not apply it to your hair as the color might not take) it contains henna and henna stains skin for quite a while. There is alcohol in it so if your hair is on the drier side or really damaged you might not want to use this color or use a repairing or moisturizing hair mask immediately after color is rinsed. I added the conditioner that came with the color to a good hair mask I have and it worked beautifully. The conditioner smells so good. The color solution is strong at all. It will be very bright!!!!!!! If your willing to do the extra things to get a gorgeous head turning color then absolutely get this product!!! I’ll definitely buy it again and again!

Fabulous colour

Good Quality

Omg I am very particular about my red I want it bright and out there and omg it does just that this is my new go to hair dye I normally spend 100s to get this color got it for 20$ I recommend this product 110% I am so beyond in love with this color and I have now bought it numerous time and have it coming on a 3 week auto purchase and 3 boxes for 21.99 And you get a lot of dye love it

I have dyed my hair red for the past 3 years and this has been the only product I used to dye my hair red.

The best and most amazing red hair color ever! ❤️❤️❤️