Luminous Face Primer Illuminating Makeup Base & Moisturizer with Anti-Aging Antioxidants - Glowy Long-Lasting & Pore Diminishing Cosmetics Prep, Flawless Soothing Hydration - 1 oz

Absolutely the best primer I’ve used. It smooths on easily and gives my skin a nice glow. I can use it on its own or under Cc cream. The 100% Pure brand has been my go-to for natural makeup since 2010. Highly recommended for mature skin.

I use this by itself. It provides a nice feeling, slightly reflective boost of moisture. I often go without makeup, but sometimes I want a little extra something on my face beyond my typical moisturizers. This leaves me looking refreshed without having to use makeup. When I do decide to put on foundation, this is a good primer. However, I really do prefer to use this by itself- the illuminating aspect is too nice to cover up in any way. Very subtle- healthy looking.

Omg I adore this primer and wish I would’ve discovered it years ago!!! This is by far the most luxurious, lovely, light and natural primer I’ve ever used! I’m in love!!! It doesn’t clog pores whatsoever and causes no irritation or breakouts. I’ve used several brands of “natural” primers that would look great for a few hours but then clog pores and cause icky skin. This one is perfect!! One can even sleep in it and wear makeup again the next day without it causing any uncomfortableness (which can rarely be said for any makeup or primer)! I highly recommend this brand!! Now that I’ve found them I won’t go back to anything else. They are actually organic, gluten free, vegan, safe, etc!

This product does not come in a pump style as pictured it is in a squeeze tube and the product seems to separate so the illumination does not really show. Overall it does seem to do the trick with moisturizing and made my foundation apply easier and look .better

I have never used primers before, so I can't compare to the many other options out there. But this has a great list of ingredients and it glides beautifully on the skin. It is silicone free! I don't think there are very many options out there for a silicone free primer. I have fairly balanced skin with normal shinyness on the T-zone. This did not make me shine free all day long. It did work for about 1/2 the day, I still had to blot my forehead in the early afternoon and repowder, having applied the primer around 8am. I don't wear liquid foundation, just powder over this primer. It works for me. You get nourishment (aloe juice and other nutrients) plus a very nice texture. I'll be buying again.

So sad because I used to swear by this stuff and always purchased several at once because it was frequently out of stock. But the most recent formulation is terrible. It has a very strong floral scent which gives me a headache and burns my eyes. It used to be unscented and had a light and creamy texture like a thin lotion. Now it is thick and sticky like Vaseline. My makeup doesn't apply as well as it used to nor last as long because the stickiness of the primer prevents setting. 2 stars because this brand appears to try to use clean ingredients but honestly if it weren't so expensive, I'd toss it.

Great clean cosmetic line, great product.

I have only used twice but the texture alone is worth buying. It goes on your face like a silky lotion. There is no matte quality like most primers but it does a good job keeping make up on. I need to try more often to fully review but I consider this a great purchase even if it turns out to be a bad primer because it is natural and feels so good on my skin. Update: I used this product every day (one pump) and it lasted roughly two months and I here I am buying again. It didn't cause break outs on my acne prone sensitive skin and felt wonderful on my skin. Final Update: I purchased again like I said I would but thsi time the product came in different packaging. Instead of the glass tube it was plastic. I'm okay with that but I know for fact I did not get as many uses from the plastic tube as the glass pump despite the packaging size being the same. After a month I was out of product and for $30.00 a month I cannot justify buying again. I love it but I am also on a budget. I'm officially on the hunt to find a similar natural primer that will last longer or cost a little less...