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💜 Unleash your fearless purple power with zero damage!
Adore Semi Permanent Hair Color in Purple Rage delivers a bold, salon-quality purple that lasts up to 4 weeks with approximately 20 washes. This vegan, cruelty-free formula contains no ammonia, peroxide, or alcohol, ensuring vibrant color without damaging your hair. Easy to apply straight from the bottle on all hair types, it’s perfect for full coverage, touch-ups, or creative highlights. Made in the USA, Adore empowers you to express your unique style with confidence and care.




















| ASIN | B004M5VREC |
| Best Sellers Rank | #473 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #11 in Hair Color |
| Brand | Adore |
| Brand Name | Adore |
| Color | 116 Purple Rage |
| Container Type | Bottle |
| Customer Reviews | 4.3 out of 5 stars 2,324 Reviews |
| Full Cure Time | 15 minutes |
| Global Trade Identification Number | 00661157101257, 00661157104210 |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | Normal |
| Item Form | Liquid |
| Item Highlight | Vegan & Cruelty-Free Purple Hair Dye | No Ammonia, No Peroxide, No Alcohol |
| Item Type Name | Hair Color |
| Item Weight | 17.01 g |
| Manufacturer | Adore |
| Manufacturer Part Number | 116 |
| Material Features | Chemical hair color |
| Material Type Free | Alcohol Free, Ammonia Free, Peroxide Free |
| Model Number | 29150- 118 ML |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Size Name | Single |
| Product Benefits | Vibrant Color |
| Recommended Uses For Product | Coloring, Touch-ups, Creative Highlights |
| Suitable Hair Color | All Hair Colors |
| UPC | 661157104210 661157101257 |
| Unit Count | 4 Fluid Ounces |
R**K
Color That Pops Without the Damage – Thanks, Adore
I’ve tried a lot of hair dyes over the years, but Adore Semi-Permanent is by far my favorite. The colors come out vibrant, rich, and true to the shade shown on the bottle. What I love most is how gentle it feels—there’s no harsh smell, no burning sensation, and it actually leaves my hair feeling softer and more conditioned afterward. The application is super easy, and the color payoff is amazing even without bleach on my darker strands. It fades gradually and evenly, so I don’t get that patchy, washed-out look that other brands sometimes leave behind. Plus, it’s affordable enough to experiment with different shades whenever I feel like switching things up. If you’re looking for bold, beautiful color that’s kind to your hair and budget, I definitely recommend giving Adore a try.
A**Y
Get ready for vibrant purple!
Review for lavender (used first): When my lavender color-depositing shampoo seemed to miss some spots (on my bleached dark blonde hair), I decided to try this semi-permanent dye to get more even coverage, and it did the trick. So easy to use and not at all messy in the bathroom (unlike the Manic Panic I used to use!) Lasts a pretty long time, even when shampooing with warm water. (I hate shampooing with cold water in winter!!) Review for Purple Rage: I wanted to bring a bit more purple to my already lavender hair, but I wasn't quite prepared for how deep and vibrant of a purple this gave me! It took me a few days to get used to it, but after a few shampoos faded the color just a tad, I came to love it. A very intense, vibrant purple that will last a long time. Purple Rage, indeed! :-)
J**N
Same as in stores . Perfect
Just like the photo
M**E
You must lighten your dark hair for the best results
First of all (have to get this out there before u scroll down) if you have brown hair, especially darker brown hair you will HAVE to lighten it to get results, especially with the purple. The dye itself was great, not too thin, not too thick. I wanted a hint of purple but I absolutely did NOT want to bleach my hair because it would’ve made it very sad. So I put it on the underside of my hair and maybe 1/2 way up on the ends the rest of the hair. Tried a “strand test “ and left it on maybe a half hour with little results. I then tried it again all over (see above) and left that on for maybe an hour and a half and had my head wrapped up with a plastic bag. When I rinsed it out all it really did was make the parts I dyed just look darker, not quite black but close. You may be able to see something if I stand in bright sunlight. The bad of it, like other reviewers said it does stain and will stain your sink and your tub and your skin and basically anything it touches but it’s easily cleaned up. I got it on the wooden drawers of my vanity and panicked but I just used a magic eraser and there’s no sign I got it on there. My sink and my tub were a different story. It stained both and the magic eraser got a lot of it off but it was still visible, I sprayed some bathroom cleaner with bleach on it and waited a minute and used the magic eraser again and it’s all but gone. It also came off my hands while I rinsed it out. My only major issue is that it kind of burned my skin on the back of my neck. I didn’t think it would because it doesn’t have anything harsh in it but my skin started to burn so that’s why I only kept it on for an hour or so. Kind of painful, feels like a nasty sunburn. And before you think “Ahhh well she clearly doesn’t know how to dye her hair” you would be wrong. I’ve been dyeing my hair since I was about 11 years old and I’m 41 now. I’ve used everything from henna to bleach to permanent to semi-permanent color my whole life. I’ve only had this reaction one other time before. Maybe it was the combination of the dye and the bag and the time together, I don’t know. I just put some neosporin on it and it’s much better. So the long and short of it is that if you have dark hair you must lighten it to get a bold purple color, that probably is true for light browns and darker blonde. I might try to lighten a few parts and try again because I still have a bottle and a half left and it didn’t damage my hair at all. And for the record I have shoulder length wavy and fine dark brown hair. I don’t hate it, and I want to use it again but I just didn’t want to bleach my hair. But I knew I might not get the results I wanted without bleaching it. And it lasts a fair amount so I could easily do my entire head at least twice over with one bottle so you longer hair people may be ok with just one bottle. Definitely try this if you have lighter hair.
K**I
My Hair Loves Adore Colors!
I have tried several different semi-permanent hair color brands over the years and this one is my absolute favorite! I have tried purples, blues, and greens and they never left my hair feeling dried out or brittle. Everyone's hair is different and you just have to try different brands to find the right one for you. My original color is very dark brown, which I haven't seen for over 30 years. Since then my hair has been bleached and dyed light auburn(different brand) until a few years ago when I decided it was time for a new look. Adore semi permanent vegan hair dye leaves my hair soft and undamaged and the color lasts me months before a touch-up. I recently tried another brand that had pastel colors but wont do that again. I can get pastels with Adore if I mix it with Punky Pastel and conditioner to tone the color down especially with the purple rage. The lavender is not the purple color I like or I would just use that. This time I bought some Luxe Blue to make two-toned blue and purple pastel hair. Since I mix the Adore with conditioner I don't use as much and I am getting quite the collection of colors lol. If you have light color or bleached hair you should definitely try Adore. I love it and so does my hair! P.S. It's dye it's going to stain things if your not careful! Use an old towel to sit things on and an old t-shirt to wear and reuse them just to dye your hair.
Y**G
Purple turned to green within a week.
Do not buy this in purple, it's blue-based and it will turn your hair green. I usually buy a deep purple dye then dilute it with white conditioner to get a nice pastel color. This time, I ran out of Direction's Violet so I decided to try out this brand after seeing all the shining reviews. I went with "Purple Rage" thinking that it will give me the same nice pastel purple after diluting it. And it did, until I washed my hair, which then resulted in a blue with some hints of green. Seriously? After one wash? I know that colors like this will fade but Direction has never faded in ONE wash nor did it turn to an entire different color. But wait, it gets better, after the second wash, my hair turned GREEN. And after the third wash, my hair was in a garbage color. After two weeks, my hair eventually stopped fading and I was then stuck with the residue of the dye, which was a nasty light green mixed with dirty blonde. I had to shell out more money to get rid of the residue and damage my hair with bleach again. TL;DR: If you are going to buy this in purple, DON'T. It fades super fast and your hair will turn green within a week because the dye is blue-based. Instead, get La Riche Direction's Violet. It fades beautifully and it will last.
C**Y
Not great
When I first dyed my hair with this semi permanent dye the color was vivid and cute until it faded to an ashy blue. I then tried to color correct using a pink and then redyed purple using Splat. I think I had a better outcome. Last pic is the splat color fresh and faded
A**R
Jet Black comes out as an actual black
Jet Black Purple Rage I was very surprised that the Jet Black actually came out Black. I have used 3 other brand of semi permanent Black and they came out dark green, purple, or greyish/blue. I will be reusing this Jet Black in the future. Purple came out great as deep purple as well. My previous hair color was a golden wheat blonde and a very dark dirty blonde. The dye covered very well. I let it sit for about 25 minutes on dry hair, no heat.
T**A
Vibrant colour, great coverage
Gives a great, deep, bright violet colour - love it.
L**M
Bien
Superbe couleur, seul petit bémol...ne reste pas longtemps, s'estompe après 3-4 lavages
S**I
Not worth the price
Fades very very fast , and it's price is hight for the product
B**!
Colore favoloso
Prodotto favoloso, soprattutto per chi ha capelli lunghi, rende tanto e si applica facilmente non macchia la cute ed è duraturo, scarica pochissimo, consiglio l'acquisto
L**E
J'adore !
Très bonne tenue et utilisable en plusieurs fois. Résultat parfait.
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