wet n wildPhoto Focus Dewy Liquid Foundation Makeup, Soft Ivory

This foundation is amazing. Easy to apply and blend. Perfect coverage for layering and full. Long lasting! My skin is very sensitive and I've had no issues with this makeup!

I’ve been using the Wet n Wild Liquid Foundation for a while, and I really like it! It gives my skin a natural, radiant glow without looking too greasy. The coverage is buildable, and it blends easily. It feels lightweight and comfortable on the skin. A great budget-friendly foundation for a dewy look!

great foundation. only giving 4 stars bc it wasn’t a shade match for me; but that’s tough to do online. the soft beige has much more yellow undertones. the formula is nice with buildable coverage. it’s a thicker foundation but blends out nicely. i have combination skin (oily zone but dryish cheeks and eyelids sometimes) did not find it to cake or peel. the smell is not bad but not good. just a makeup smell imo. i would recommend this. next time i will opt for the soft ivory instead

This is the best foundation I’ve ever used! It’s great coverage and you can layer it on days you need more concealing. It’s so dewy you look younger and it doesn’t cake in wrinkles. I use a moisturizer and some days I use a concealer by my eyes. But most days it’s just this one product. I’m a cosmetologist and I’ve tried many brands this one reminds me of Giorgio Armani‘s which is very expensive! The price of this is fantastic and I’ve recommended it to a few of my clients.

I am a newly turned 47-year-old woman with combination skin. I do not wear much makeup and usually, if I do, it’s maybe once or twice a week. I found this foundation at Walmart and I purchased it because I wanted something Dewey-esque that matched my skin tone and something to cover up redness on my face. One of my biggest issues is redness, which will be exacerbated because I just started a very popular prescription drug that helps with wrinkles and acne, but prior to utilizing this new prescription, I have used the foundation and a very small amount does a lot of coverage on your face. I don’t feel like it dried my face out and seriously every single time I wore this, someone said, “Wow, you, your skin looks great.” I’m like, “That’s a Wet and Wild cheap foundation lol.” My skin care routine is fairly basic. I do use a little bit of an expensive moisturizer a few times a week. I won’t say my skin is perfect. I think it looks awful. Sometimes I feel like my skin looks like that of a teenage girl. However, this foundation really works for me. It might not work for you, especially if your skin is extremely dry, but I do use a moisturizer and I just put this on top. I sometimes mix it with a little Cereve lotion and I feel like it does pretty good coverage. I definitely recommend it for the price. I know there are better foundations out there, but if you’re a minimalist and want a more natural look with your makeup, this is a wonderful choice in my opinion and if you end up not liking it, you’re not out very much money. I have had no issues with caking, drying out my face or flaking off. It doesn’t sit in my lines and wrinkles.

The media could not be loaded. I REALLY wanted to love this but even in the lightest shade the oxidation is CRAZY. ! I'm really not trying to look like the Lorax. 😞 I accidentally ordered a kind of different shade before this one and it oxidized the same way btw!! I wore that one for a whole day to see how it'd play out before I got the Porcelain shade, though unfortunately that shade was just as disappointing in this way! 🙁I tried this out as a sort of cost-equivalent of Colourpop's foundation bc I was looking for a more DEWY dewy look, and though it ABSOLUTELY delivered that beautiful finish, it's not for the pale & cool/neutral undertone girlies!!☹️I really enjoyed the texture tho which was pretty smooth and creamy (minus some chunks but I'm 90% sure that was because it was FAR below the negatives where I live during its transit. The first bottle I received didn't have that! 🙏), and it was super happy with my skin + other products while blending well! It's a littleeeee thick/heavy though!!?? But yeah!!Omg also the bottle is significantly bigger than I thought it'd be and my dumbasd forgot to take a picture of it before I returned it smh.ANYWAY YEAH if you are more tan or have warmer undertones I think this'll work great! 😊 3 stars for the fact that the oxidation renders it unusable

Great product. Great coverage and looks natural.Am ordeting more now.

So the first time I bought this kind had changed my outlook on wet & wild foundation. It was a hurricane that trapped my husband and I inside of Boone and I couldn't make it back to my home for around a week And I had to stay at the app state convocation center homes arena, thankfully or we would have had to sleep in our car. So I needed some makeup but didn't want to spend a ton of money when I had makeup newly bought at home and I knew eventually I would have made it home. So, I get one of these and in a different shade (bronze beige) 💓 perfect shade almost for me. It's so smooth and creamy it allows a dewy set and is super easy to use because it had an applicator tip built into the cap! So it glides your foundation onto your face,brush,sponge) with absolute ease. It's not overly thick and creamy coverage it brightens your face and makes you have a beautiful glow. I know it's a more cheaper brand. But honest to God. I would pick this over my old makeup Mac and no joke is amazing coverage! It blends well with bronzers and highlighters along with blush and you can build with it and it's flawless. I love it ! It's now my go to and since the begining of October end of September I've purchased at least 4 bottles now 5th bottle to play with the colors and to find my perfect match ! And since it was in-between summer and fall I have been losing some of my natural tan from summer and went down a shade to soft beige and it matches perfect here in January. Time has past so fast. All in all. It's definitely my go to now and new favorite ! I love all of their makeup now. I'm begining to be obsessed