Photo Focus Dewy Foundation Rose Ivory

This foundation can NOT be beat for value and quality! Covers well, no weird smell, lightweight, and very natural finish. Second picture is the Huda Airbush foundation and the third one is with the Wet N Wild; literally no competition.

One of the biggest strengths of this foundation is the natural dewy finish. Unlike matte foundations that can look flat or dry, this formula gives skin a healthy glow that works especially well for normal-to-dry skin types. Many users like that it creates a fresh, “your skin but smoother” appearance without feeling heavy. Another major advantage is the lightweight but buildable coverage. It starts around light-to-medium coverage but can be layered for more evening-out without becoming overly cakey. The creamy texture blends easily with brushes, sponges, or fingers, making it beginner-friendly for everyday makeup routines.

I LOVED this foundation. Keep in mind, I spent like $4 on it and it applied like a dream. It looked so dewy and beautiful on my skin. I have very dry, cracked skin that often looks caked or textured when makeup is applied, and this foundation made my skin look like soft, dewy, hydrated magazine-cover skin. The only cons were: 1) HIGHLY scented. It smelled like a hair salon on my face. 2) It’s a bit too shiny. I love the dewy look but it went a little too far. It’d be better if they toned it down some. 3) It is not long-lasting. It lasts maybe 6 hours. But what can you expect for $4? I can’t keep using this foundation because I unfortunately became allergic to it (or the scent irritated my skin). I’m allergic to everything though, including proper high-end foundations, and pretty much every skincare product ever. But for $4, I’m not complaining, and I knew the risks. For people who aren’t irritated by this foundation, it really is fantastic.

I haven’t been tempted to buy a product from a brand called “Wet n Wild” since I was a young teenager, long ago. Frankly, the brand name is embarrassing. However, I bought this on a whim and am so pleased by the quality. For reference, I’m middle-aged and have sensitive skin that gets dry and irritated in dry, cold weather, and I’m also highly susceptible to acne from many skin-care & cosmetic products. I have fair/ light skin with cool undertones. After liberally moisturizing and applying sunscreen, I apply the foundation with a damp tear-shaped makeup sponge. I use the smallest possible amount that will even out my skin tone and adequately cover redness (I’d rather have some imperfections show than make my foundation look too visible & obvious). I apply the slightest bit of loose powder with a fluffy brush and then continue with the rest of my makeup routine. The coverage is great — it really is dewy, and as long as I moisturize enough and don’t go crazy with setting powder, this foundation doesn’t dry out my skin, look cakey or mask like, or do any of the things that are the bane of older skin. I can’t speak to its staying power as I don’t really examine my face at the end of the day, but it looks fine to me. Everyone’s skin is different, but at such a low price it’s definitely worth a try. Over the years I’ve used much more expensive foundations, and this one is 100% competitive.

Lacking yellow undertones for shade match. Is not greasy, and if you use a small amount it is lightweight, Texture is nearly skin-finish, not chunky. Blendable with any good concealer.

I am caucasian with a cool undertone and vitaligo. This color EXACTLY matches my complexion and helps blend the transition between my regular skin and the lighter areas. Its is a very light weight formula and somewhat buildable. You will still need concealer for things like acne. If you want full coverage, this is not the one you want.

This is my GO TO drugstore foundation. I love how affordable it is yet SO GOOD. It gives a glowy look but has great coverage. It can be used for an every day look, and also a full face look because it's very buildable. The shade match is also really great! Highly recommend!!

I was shocked how much i loved this makeup. Its the perfect color for me. It has amazing coverage, yet not heavy. Even covers my dark circles, and doesn't irritate by eyes or face. I do make sure my face is well moisturized or i mix with a bit of moisturizer. It stays on til i wash it off. I do lightly smooth over my creases a couple of times a day, not sure if others notice, i do. I don't have any reason to go back to MAC foundation. It was only brand able to have foundation to match my completion and skin type. I 1st tried the nude ivory, it was ok, tho a bit to warm, the rose ivory a perfect match. I was shocked. I had people around my apt community i don't often see comment how good i look. I'm hooked. I can put the $ i save not buying MAC foundation towards my shiseido skin care. I also love the waterproof eyeliner and brow pencils.

This is a fantastic foundation. Better than much higher end ones I’ve tried. Goes on super light and doesn’t settle into creases. A rare find and the price is a steal. Blot with a damp makeup sponge for an extremely natural, real skin look.

One of the best foundations I've tried yet. Perfect for fair/pale skin. My skin is also sensitive to most products but this one does not make me break out in hives. 🙌

Excellent coverage, shade is perfect. Will buy again.

Great colour matching, but it cakes on very easily and hard to blend. It also causes breakouts non stop

Pros: • Foundation blends very well. • Good coverage (not full) and doesn’t feel like you’re wearing foundation. Cons: • The application wand is unpleasant/cheap, there’s no guard controlling how much foundation is going onto the wand; it’s hard to control where you want the foundation to go when using the wand. The con doesn’t really matter to me since I never use wands and prefer using a separate brush to apply foundation. The product itself feels amazing on my skin and worth the price. I definitely recommend buying.