Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand

From the SmallBizTrends.com Review: Sticky Branding definitely seeks to be a sticky brand with its meme-friendly content. If you are a fan of simple marketing phrases (“Punch Outside Your Weight Class” is an example from the book), this book is full of them. Quite a bit of the advice repeats a lot of branding advice that other branding gurus offer, but there are important parts of the content that stand out. Those parts feature experience-based advice and recommendations provided by the author. Jeremy Miller goes a little further than most branding books by actually delving into the process, rather than the principle. In an early part of the book, he describes how a logistics company transitioned from a general company to an industry leader in retail and fashion. The process took over 18 months involving lay-offs, turning away paying clients, and seeking to develop relationships with new ones. Most branding books won’t tell you that. Miller describes this period of low sales and redefinition as “Sales Purgatory” and describes how to survive it based on this case study. Two additional features of the book that are particularly helpful include the author’s use of case studies and end-of-chapter activities. Miller selects a variety of businesses, big and small to demonstrate his principles. The activities provided at the end of each section are tailored for easy (surprisingly simple) implementation. Most involve creating a list or reviewing some aspect of your brand with an eye on a particular attribute. While simple, these activities highlight things most owners overlook when trying to improve their branding. Sticky Branding provides valuable recommendations for businesses of any size who want to re-evaluate their brands. Branding is a global activity for everyone now. It is particularly useful for small businesses, because it focuses mostly on low-budget branding activities. It is ideal for a small business owner who is familiar with the concept of branding, but doesn’t have the budget to implement large-scale efforts like the big-name businesses. As mentioned above, it is a bit meme-friendly. But the book’s experience-backed and insightful advice can be extremely helpful in looking for areas to assess when branding. Once you find that your business is devoted to the branding process, Sticky Branding provides quite a few answers to the “what areas of my branding should I be paying attention to and why” question.

I knew most of this (but I'm old), but younger readers (under 40) will find a goldmine of information that can otherwise only be found by being in business a long time. As someone who has worked in agencies and studios his entire life, I have seen all 12 approaches in practice and can attest to their authenticity. Read this book. It won't change your life, but. It will change your approach to brands.

Clear and enjoyable. Every principle is broken down into bite size pieces, which made it easy for me to follow along while traveling on and off. I forgot I paid $5 for the kindle version, so it's definitely worth the price! What a steal for the wealth of information in this book. It's great for those starting a new business to those reinventing the wheel in their current business.

This book really resonated with me. It's extremely well balanced between being heavily researched and being easy to read. Lots of real-world examples, and lots of practical advice that anyone can put to use right away. I think this is a must-read for any business owner who is trying to reach the next level.

If you're not sticky then you won't stand out and you'll get a "who ?" Given the choice a sticky brand is far better than one that isn't and this book gives several doable ways of making it happen. If people keep saying 'who?' when they ask about your company then you need to start getting sticky

I can provide and update when I complete the book but so far it is an easy read full of great information. I love how it stops after each chapter and breaks down how to implement each principle into your business. It is geared towards small to mid size businesses which is the majority of US businesses.

This book is a good guide book for building up your brand. However I would recommend personally you to pick / choose tactic that best for you. Not every recommendation on this book is practically applied in all businesses. You need to adapt a bit.

Sorry to say this but this book will not help anyone to brand something in the modern world of brands. Some small business owners who don't know what brand means, where brand happens, might find this book useful. But what you're reading is not a book about branding. Forget about what the title of the book say or cliche words that attract small business owners who don't know what branding is. I've been in the advertising field for decades, perhaps close to the age of the author. Because I've read the book I can say, the author himself doesn't know what branding is. He's guessing what branding should be and he advertises the local businesses. The ugly logos in the end of the book show the quality of the "branding information" in the book. Some of the practical idea might be useful for someone who really doesn't know about marketing. I can't believe there are too many 5 star ratings for this book. They will almost label the author who doesn't know what branding is as a branding guru or something. No wonder why a lot of businesses owners do waste their money on marketing, advertising, branding. 85% of advertising is trash... Because they don't know what they're doing so they like books like this... People who don't know are attracted to people who don't know. I won't recommend anyone to take this book seriously as a guide for branding.

Contains good case studies and examples, but I think it's missing a little bit on the usefulness of the exercises. Also, I think it doesn't get too deep into why some of the successes listed work

Most business books set out to educate and explain, this book did all that in the title the went on to really open my eyes. Branding has a certain sophistication and this book in my mind kicks that into the long grass and goes right back to basics. Simple explanations, no fuss and a directness that other business books could do with thunking about. Clarity is the message of the book and like a sticky Brand this book just works. It’s different, it’s compelling and created the best first impression possible, I was curious and kept going. Highly recommend if you want a practical non confusing approach to branding.

Liking it very much, was very compact as in having many information quite compressed so reading it took me longer then expected. But i would recommend it very highly to anyone looking for a good introduction to branding and like practical steps to get going.

Semplice, chiaro, diretto. Ottimo per iniziare da zero.

I read this book during the holidays, and couldn't put it down! It is a must read for anyone wanting to understand the branding space and take their business to the next level. Incredible book!