Neuro Web Design: What Makes Them Click?

This is a brief informative book that takes some time honored Sales techniques, explains some of the psychology behind it and then puts it in context of various web practices.The author covers some of the basics of how we think and how certain things attract us unconsciously due to instinct and the way we evolved. Next they get into the meat of the book and how to use this to make more effective web sites and web sales.The chapters are:1. Designing Web sites for Persuasion and the Unconscious mind2. Wanting to Belong: The power of Social Validation3. Feeling Indebted: How to build in Reciprocity and Concession4. Invoking Scarcity: If something seems Unavailable, We seem to want it even more.5. Choosing carefully: Given too many choices we freeze (and then we don't choose at all)6. It's all about You: Speaking to the Self-Centered, Unconscious mind.7. Building Commitment: We want to think we are consistent8. Using Similarity, Attractiveness and Association: Are we the Same?9. Afraid to Lose - How our fear of loss trumps our Anticipation of Victory.10. Using Pictures and Stories - The best way to talk to our unconscious mind11. We're Social Animals - Finding the next big thing by Making it SocialI'm sure none of these concepts are new, however they way they are covered in this book, the right way versus the wrong way to do things and specific examples makes it easy to read and understand. It is also very conversationally written and flows easily.The chapters (listed above) and sub sections can be seen in the "Look inside" section and provide you with a good idea of what you are going to find inside. Despite the briefness of the book, it is a good read and gives you some well directed nuggets of info to ponder.

Personally, I'd rate this book around a 3 or 3.5 just because I've been doing my own research on persuasion for a year or so now. I've read a lot of books on techniques and little things that persuade people to take certain actions. This book is basically a summary on all these different kinds of techniques.A lot of the things I already knew or had learned in another book, but it was nice to have the author pertain it to web design and design principles. For someone who is just a designer or web focused copy writer looking to dig into this persuasion world, this is a nice place to start. It gives a good overview of all the different aspects of persuasion design, like getting people to click a certain button or feel a certain way when designing a web page.Some of these things designers may know instintivly, but it's good to have those instincts re-inforced by someone else. At only 16 bucks I would recommend a purchase unless you're really already deep into neuro-design or persuasion techniques.If you're sort of new to the field like me, you'll enjoy the insight the author gives, though it is a quick read. I think there are only around 200 pages total, if that. She doesn't delve too deep into the topics either. I would have liked to have seen some more case studies perhaps and more detail on some of her research. Possible for a second book she could go more in depth, as it is now it's a great read, albeit a little short.

I've been designing websites since 1996 and have read a ton of books, articles, white papers, etc.Neuro Web Design gave me a new perspective and made me think about things I had never (consciously) considered before.This is not an instructional book. It is not a scientific treatise, nor does it teach you how to design. But it has given me a new understanding of why people do what they do online and how to better engage with them.I've already begun to incorporate the concepts in my work with our clients, and I'll give you an example.Weinschenk writes about "invoking scarcity," hardly a new sales approach. But after I read the book, I was able to go back to one of my clients and suggest a new way to invoke scarcity on his site. This travel company sells custom tours to S. America. There's nothing scarce about S. America. I can go this year, I can go next year. How can we make it seem like you have to go NOW or you'll miss it?Well it happens to be the 100th anniversary of the rediscovery of Machu Picchu and there are all sorts of events associated with it that happen only once in a lifetime. So now my client is selling something that has a unique sense of urgency around it.Should I have thought about this before reading the book? Maybe. But the fact is I came up with the idea the day after I finished reading the book.Buy it. Read it. Think about it.

This book has been very beneficial. I like how she (the author) complied a lot of surveys/studies into the book and expand on those with real life situations. My personal 'ah ha' was the report on 'Reward Vs Reciprocity' where "visitors in the Reciprocity Condition (vistiors could immediately access the information) were twice as likely to fill out the form than those who experienced the Reward Condition (visitors could access info only by filling out the form first)". I own a website design and search engine optimization firm and we just built a login form for our customer that lets users access to the good stuff only if they fill out the form. Now we're doing A/B testing to see if we get more sign ups if users get the good stuff first and then we ask them to fill out the 'Thank you' form.I gave it four stars instead of 5 was because the book (or at least my copy) was printed very cheaply. The pictures were black and white and grainy. The book is only about 130 pages that included big pictures. Copy could have been expanded upon. I was expecting more.

C'est vraiment le livre que je cherchais.J'ai appris/compris énormément de choses.Il part du fonctionnement général de nos 3 cerveaux avec de exemples concrets de la vie courante, pour ensuite en donner les implications et applications pour le web.Un must-have.

Crazy book if you want to know more about the mind of sales that it

Absolutely loved this book. Susan provided albeit dated examples, but still, examples that we can use today. She touches on social validation, building trust, and certain tricks that help your customer click the buy button.I've found this advice invaluable. Highly recommend :)

The book is OK. No great revelations and very thin on practical suggestions to improve your website.A key thing that stood out in the book was how important customer reviews are in selling products. This is obvious, and in fact, after seeing the high ratings here on Amazon, one of the main reasons I bought the book in the first place.This does make me quite suspicious of all the glowing reviews here for this book.This book is ok in that it's quick and easy to read and has a few good points. It could just do with some more concrete examples and suggestions that you can actually put into practice.A much better book in this area, IMHO, is  Don't Make Me Think!: A Common Sense Approach to Web UsabilityDon't Make Me Think!: A Common Sense Approach to Web Usability

This book is an accessible and easy read that provides an introduction to human behaviour as it relates to web interfaces. If this is a new topic for you and you want to dip your toe into the water, then this is a good starting book (though a better starting point would be Don Norman's The Design of Everyday Things). The easily digestible chapters refer to fundamental research that underpins the text and provide a 'take home' summary at the end of each chapter.It is however a book that lacks depth, and is only really suitable as an introduction to someone who wants to understand how people use the web. If you already have an interest in the field of human behaviour or human-computer interaction then it is likely that this book has very little to offer you. Overall a disappointment, but potentially useful to those with a passing interest.