Do you have to bleach

Hi there. Yes if you have dark hair, it is best to bleach and pre lighten the hair, to get the brightest colour possible - as this dye does not really show up on dark hair.

How would you compare directions to manic panic?

Directions does not bleed as much and has longer staying power than Manic (with proper care after coloring). Directions also has a wider array of colors and their colors tend to be closer to their color wheel than Manic.

I am looking for a blue that will stay in my white/grey hair--other brands have washed out in two washing--does this one work better???

A lot of semi color fading has to do with maintenance after dyeing. Make powdered dry shampoo your friend and wear a shower cap when showering. If you do water shampoo your hair, use only sulfate free shampoo and keep that to a minimum. Also, cold water when shampooing helps keep the color.

Does it wash completely out, or does it just fade and you have to dye over it to get it out?

I used directions violet and diluted it with conditioner for a pastel and it did not wash out all the way for me. It could be different for you but it's very unlikely that it will all wash out.

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Directions Hair Colour - Lavender 88ml Tub

Directions Hair Colour - Lavender 88ml Tub

Product ID: 1632024

Details

Brand
La Riche
Color
Lavender
Item Form
Liquid
Package Information
Tub
Product Benefits
Easy Vegan

⏳15 min fast full cure time

🌈36 vibrant shades to mix

🐰100% cruelty-free & vegan

R691

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Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

💜 Dare to Lavender: Brighten your vibe, fast and fearless!

TRUSTED LEGACY - Over 30 years of expert formulation from La Riche, a global leader in vibrant hair dye
QUICK TRANSFORMATION - Achieve bold, semi-permanent color in just 15 minutes—perfect for busy pros
EFFORTLESS APPLICATION - 88ml tub with tamper-proof lid and wide 49mm opening designed for easy brush use
ETHICAL BEAUTY ALWAYS - Cruelty-free, vegan, and free from harsh chemicals like ammonia and parabens
UNLEASH YOUR TRUE COLORS - 36 dazzling shades including iconic Lavender for endless creativity

La Riche Directions Lavender Hair Colour is a semi-permanent, vegan-friendly dye offering 88ml of vibrant pigment. Trusted for over 30 years, it delivers bold, bright results in just 15 minutes with a tamper-proof tub designed for easy application. Free from ammonia, parabens, and cruelty, it’s perfect for professionals seeking ethical, fast, and customizable hair color.

Specifications

ASIN	B00AZ1K6DA
ASIN	B00AZ1K6DA
Batteries	1 A batteries required.
Best Sellers Rank	#1,309,006 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #8,756 in Hair Color
Brand Name	La Riche
Color	Lavender
Container Type	Tub
Customer Reviews	3.8 3.8 out of 5 stars (1,300)
Full Cure Time	15 minutes
Global Trade Identification Number	05034843001134
Hair Color Permanence	Semi-Permanent
Hair Type	All, chemically-treated-hair
Item Form	Liquid
Item Weight	100 g
Item model number	4207
Manufacturer	La Riche
Manufacturer	La Riche
Manufacturer Part Number	4207
Material Features	Cruelty Free, Gluten Free, Vegan
Material Type Free	Gluten Free, Paraben Free, Sulfate Free, Ammonia Free, Bleach Free
Model Number	4207
Number of Items	1
Package Size Name	88ml
Product Benefits	Easy Application, Vegan Friendly
Product Dimensions	2.17 x 2.17 x 2.76 inches; 3.53 ounces
Recommended Uses For Product	Hair coloring
Suitable Hair Color	All Hair Colors
UPC	787734592642 880147817514 755332130436
UPC	787734592642 880147817514 755332130436
Unit Count	1 Count

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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TrustScore 4.5 | 7,300+ reviews

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R691

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

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