Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
Product ID: 1604229
📈35% new material added
📚4th Edition - latest insights
🧩5-phase proven branding process
R1387
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Description
🚀 Elevate your brand game with the ultimate identity playbook!
- BOOST YOUR BRAND IQ - Ideal for marketers, designers, and managers aiming to influence buyer behavior.
- COMPREHENSIVE ACCESSIBLE - Clear, engaging layout makes complex branding concepts easy to grasp.
- ENDURING RESOURCE FOR TEAMS - Durably printed and designed to be a go-to reference for years.
- PROVEN FRAMEWORK FOR SUCCESS - Leverage a universal five-phase process trusted by top brand managers.
- MASTER THE MODERN BRAND LANDSCAPE - Stay ahead with updated case studies on social, mobile, and virtual branding.
Designing Brand Identity, 4th Edition, is a bestselling, extensively updated guide offering a universal five-phase process for creating and managing strong brand identities. Featuring over 35% new content and 30+ fresh case studies, it covers the latest trends in digital and global branding. Perfect for marketing professionals, designers, and teams seeking a practical, durable resource to build impactful brands.
Specifications
| ASIN | 1118099206 |
| Best Sellers Rank | #779,927 in Books ( See Top 100 in Books ) #1,319 in Graphic Design Techniques #63,204 in Textbooks (Special Features Stores) |
| Customer Reviews | 4.6 4.6 out of 5 stars (417) |
| Dimensions | 8.5 x 0.9 x 10.8 inches |
| Edition | Fourth Edition |
| ISBN-10 | 9781118099209 |
| ISBN-13 | 978-1118099209 |
| Item Weight | 2.8 pounds |
| Language | English |
| Print length | 326 pages |
| Publication date | November 6, 2012 |
| Publisher | John Wiley and Sons |
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