Loving Tan Deluxe Gradual Tan Lotion, Dark- Natural Looking Self Tanner, Professional Strength Sunless Tanner, 7+ Self Tanning Applications per Bottle- Cruelty Free, Naturally Derived DHA- 5.07 Fl Oz

This is a great product! You can use it to establish a natural looking tan or you can use it to extend the life of their tanning mousse. I do both. Some days when I'm in a rush and don't feel like dealing with the mousse I can put this lotion on in 3 to 4 minutes and the next morning I have a beautiful color. Please keep in mind that the lotion will not achieve the same dark results as the mousse. If your looking for a deep, Dark tan then try their mousse. Its excellent!

Looks natural and very easy to apply. Does not streak or look caked on. Use a mit to apply for a natural look.

This is so good. I have tested so many self tan products and this is by far the best. It applies evenly and does not smell. I purchased the dark shade (by recommendation from a makeup artist) even though I usually use medium tones and it has lasted for days and is a perfect shade. Highly recommend!

I am really liking this gradual tanning lotion. I use the platinum mousse w/a glove for my regular self tan and thought I'd try this when I can't devote a night to self tanning. It works well and has rich, dark color. I don't like that it has a guide though. It makes it feel like a regular tanner because if I don't shower off the guide it'll get on my clothes, and I am not going to wear a glove so my hands get a little tinted. The other brand I use for gradual doesn't have the guide which I appreciate, but there's no color quite like Loving Tan's.

This is THE BEST self tanner. It does not streak just make sure you don’t cheap out on the mitt. it looks super natural

Best tan I’ve ever tried. I’ve used jergens natural glow for awhile because I just like to have some color but it never gets me as dark as I like and I really don’t like using anything other tan than gradual tanners. This stuff is so amazing! When I first applied it I could see that I would need more, I was at a very light state and had only started out with a little bit because I was nervous but I went in again and applied a second layer with a random mit that I also bought here on amazon. It does give you an instant guide color but not anything that’s going to make you look tan immediately or anything. After about 2 hours I could start to see, and smell, the tan developing. Again, I was very light when I applied it so idk if someone with a medium skin tone would see it developing that quickly. I wore this on my skin for about 12 to 14 hours before I really just couldn’t handle the smell of it any longer. It is a little stronger than any other tan I’ve used but let’s be honest, tanning day never smells nice, I don’t care what tanner you use. Once I rinsed off in the shower I did take a loofah to scrub just to make sure that I really got rid of all of that smell and then applied lotion and I would say that I’m about a medium/dark but maybe with another application in a day or 2 it will be another shade darker. I’m happy with where I’m at honestly. With one application of this, I reached about the color I would achieve of building my tan with my jergens natural glow for 3 to 4 days. So I’m happy and cannot wait to use it again!

I cannot seem to get this as even as other products. I have more patchiness and streaks than any other loving tan or gradual lotion. It’s definitely pigmented but I still prefer the mousse

Favorite self tanning lotion. Pricey but love the color

Nice colour! Only product I have tried that didn’t give me a major rash!!!

The product is great, give me a good healthy gold tone tan on my skin( I'm asian), no dry skin issue after, easy to use, nothing to complain about the product. BUT, it's to expensive to buy it on amazon, unless you really need it right on the next day, DO NOT BUY on amazon, its 27$cad more expensive than buying from the official website, by this price, even the mousse version with 2 hours express no as expensive as this one, its just not worth it!