What is permanent hair dye?

Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

What does fade-defying color mean, and how does it work in a permanent hair color formula?

Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

Does Superior Preference permanent hair color provide full gray coverage?

Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

Account Cart

Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

Account Cart

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Black 1, 1 Hair Dye Kit

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Black 1, 1 Hair Dye Kit

Product ID: 14408143

Details

Brand
L'Oreal Paris
Color
01 Ultimate
Item Form
Gel
Package Information
Box
Product Benefits
Conditioning

🌿Vitamin E & UV filter shine protection

💧No-drip gel formula for precise application

🖤9 weeks fade-defying radiance

R640

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

Description

🖤 Own your signature shade with fade-defying brilliance!

CONDITION PROTECT - Infused with Vitamin E and UV filters, the Shine Protect Conditioner locks in vibrancy while softening and strengthening hair.
COMPLETE AT HOME KIT - Everything you need in one box—color gel, developer crème, gloves, and instructions—for salon-quality results at your convenience.
LONG LASTING RADIANCE - Enjoy up to 9 weeks of rich, luminous color that resists fading and keeps your hair looking freshly dyed.
PRECISION NO DRIP GEL - Experience mess-free, controlled application with our innovative no-drip gel formula that clings perfectly to every strand.
ULTIMATE GRAY COVERAGE - Confidently cover grays with a permanent formula designed for all hair types, delivering deep, consistent color.

L'Oreal Paris Superior Preference Ultimate Black is a permanent hair color kit featuring a no-drip gel formula that delivers rich, luminous color with up to 9 weeks of fade-defying radiance. Suitable for all hair types, it offers superior gray coverage and includes a Vitamin E and UV filter-infused conditioner to protect and enhance shine. This all-in-one kit ensures precise application and salon-quality results from the comfort of home.

Specifications

ASIN	B001TVR9DK
Best Sellers Rank	#174 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	01 Ultimate Black
Container Type	Box
Customer Reviews	4.5 out of 5 stars 58,990 Reviews
Full Cure Time	25 minutes
Global Trade Identification Number	00071249154946
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Item Weight	11.34 g
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249154946
Material Features	Gluten Free
Material Type Free	Aluminum Free,Paraben Free,Dye Free
Model Number	071249154946
Number of Items	1
Package Information	Box
Product Benefits	Conditioning, Hair Coloring
Recommended Uses For Product	Softening
Set Name	L'Oreal Paris Hair Color Kit
Suitable Hair Color	Black
UPC	071249154946
Unit Count	1 Count

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Abdullah B.

Great price for an authentic product. Fast international shipping too!

3 weeks ago

Ali H.

Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.

1 day ago

View all Trustpilot reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.

R640

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

Vikram D.

The MOLLE sheath is of exceptional quality. Very happy with my purchase.

2 weeks ago

View all Trustpilot reviews