What is permanent hair dye?

Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

What does fade-defying color mean, and how does it work in a permanent hair color formula?

Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

Does Superior Preference permanent hair color provide full gray coverage?

Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

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Superior Preference Hair Color, 9G Light Golden Blonde

Product ID: 13840803

Details

Brand
L'Oreal Paris
Color
9G Light
Item Form
Gel
Package Information
Box
Product Benefits
Conditioning

⏳Up to 9 weeks fade-defying radiance

🌟UV filter & Vitamin E shine protect conditioner

💧No-drip gel formula for precise application

R652

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Description

✨ Glow Bold, Stay Golden – Radiance That Won't Quit! ✨

COMPLETE CARE KIT - Includes everything you need—color gel, developer crème, shine protect conditioner, gloves, and easy instructions for salon-quality results at home.
TRUSTED INNOVATION - Backed by L’Oreal Paris’s decades of beauty tech expertise, delivering over 50 luminous shades to express your unique style.
LONG LASTING RADIANCE - Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
PRECISION NO DRIP GEL - Experience mess-free, exact application with our innovative no-drip gel formula that clings perfectly to every strand.
GRAY COVERAGE CONDITIONING - Superior gray coverage combined with a conditioning formula that leaves hair silky, soft, and resilient.

L'Oreal Paris Superior Preference Light Golden Blonde 9G is a permanent hair color kit featuring a no-drip gel formula and a UV-filtered, Vitamin E-infused conditioner. Designed for all hair types, it delivers rich, fade-defying color and superior gray coverage that lasts up to 9 weeks, while conditioning hair for a silky, radiant finish.

Specifications

ASIN	B004INCW74
ASIN	B004INCW74
Batteries	55 AA batteries required.
Best Sellers Rank	#150 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand Name	L'Oreal Paris
Color	9G Light Golden Blonde
Container Type	Box
Customer Reviews	4.5 4.5 out of 5 stars (59,204)
Full Cure Time	25 minutes
Global Trade Identification Number	00071249253267
Hair Color Permanence	Permanent
Hair Type	Normal
Item Form	Gel
Item Highlight	Permanent Hair Dye For Up to 9 Weeks Of Radiance, Gray Coverage & Conditioning, Salon-Inspired Routine
Item Type Name	chemical-hair-dyes
Item Weight	8.1 ounces
Item model number	071249253267
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249253267
Material Feature	Compostable Warning
Material Features	Compostable
Material Type Free	Alcohol Free
Model Number	071249253267
Number of Items	1
Product Benefits	Conditioning, Hair Coloring
Product Dimensions	2.4 x 3.6 x 6.2 inches; 8.1 ounces
Recommended Uses For Product	Softening
Set Name	Superior Preference Permanent Hair Color Kit
Suitable Hair Color	Light Blonde
UPC	071249253267
UPC	071249253267
Unit Count	1 Count

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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R652

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

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TrustScore 4.5 | 7,300+ reviews

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