IT Cosmetics CC+ Airbrush Perfecting Powder Foundation - Sheer to Full Coverage Pressed Powder, Blurring Pores & Dark Spots, Anti-Aging Face Makeup, Hydrolyzed Collagen & Niacinamide - 0.33 oz

I am 43 and I have worn many different foundations powders very expensive ones. I have tried everything from cover girl to Elizabeth Arden to Clinique to Mack to dermablend. I have very translucent skin, especially around my eyelids and I have always been self-conscious about this and was teased at a very young age so I started wearing makeup at age 12. In all my years of wearing makeup, I have not found a better powder or a better company just in general for make up this company really has a good product. It doesn’t leave your pores feeling clogged. It looks very natural, but it also offers good coverage at the same time. It doesn’t look caked on. They have gorgeous natural colors and I won’t wear anything else. They really are IT!! ! For me anyways! I was not paid or given free product to review this item. I just really like it a lot and have been wearing it for a long time. Definitely recommend pairing this with the liquid foundation in the tube and the liquid concealer. Then I brush the powder over the top for a finish look and use a setting spray my makeup stays on the entire day and I’m a massage therapist not lotion or sweat nor kids running up and hugging me against my face can take this off until I’m ready to use my makeup wipe at the end of the day. Their products usually last about six months for me and for the price that’s a steal! I wear makeup 5 to 7 days a week typically. OK stop reading my review and just add to cart already!! 😜

I have used IT products for years, mainly Celebration Foundation pressed powder. Love, love it. My color was not in stock at my local ULTA store so came here and found this very similar product. I was so very hesitant to try cuz why change a good thing, right? Well, I went for it and now THIS is my fav IT powder. It goes on so smoothly and covers my imperfections. I do not use any liquid foundation just this. I am so very pleased and it is a lower price than the other. I just purchased another. I like that it also comes with a pad vs a brush. Arrived promptly and in excellent condition.

Why did you pick this product vs others?: The IT Cosmetics CC+ Airbrush Perfecting Powder is hands down the best foundation powder I’ve ever tried. It gives such a smooth, flawless finish without feeling heavy or cakey. It blurs pores, evens out my skin tone, and leaves a soft, natural-looking glow—almost like a filter for your face! What I love most is how buildable it is. I can wear it lightly for everyday errands or layer it over my CC cream for a more polished, full-coverage look that still feels breathable. It stays in place throughout the day and doesn’t settle into fine lines or dry patches. It’s perfect for touch-ups too—compact, mess-free, and always gives my skin that fresh, airbrushed look. If you’re looking for a powder that actually acts like a foundation while still being easy and comfortable to wear, this is it. Holy grail status!

While I find this foundation a bit pricey at $42, I will keep coming back to buy more. It covers very well, gives a very smooth finish to my 53 year old skin, and last me about 6 months. It’s worth the price for me.

Great coverage

I have allergic reactions to all other make up, Bare Minerals especially. This has great coverage and evens out my skin tone. Been buying for years and always recommend to others

This powder foundation covers well and hides imperfections as described. It really does provide an airbrushed finish.

I really want to like this foundation. I love that their products are made by dermatologists. But when I put it on, it literally accents my pores. It’s like it makes every imperfection in my skin glow. It does cover dark spots nicely, but I guess it’s just not for me.