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🎨 Unlock your true color potential with Wella ColorCharm — where every strand tells your story.
Wella ColorCharm Permanent Liquid Hair Color uses advanced Liquifuse technology to deliver vibrant, fade-resistant color with excellent gray coverage. Available in 62 mixable shades across five tonal families, it offers professional salon-quality results at home with a smooth, easy-to-apply formula and a pleasant floral scent.
| ASIN | B07Q58S3LX |
| ASIN | B07Q58S3LX |
| Best Sellers Rank | #12,766 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #138 in Hair Color |
| Brand Name | COLORCHARM |
| Color | 5A Light Ash Brown |
| Container Type | Bottle |
| Customer Reviews | 4.6 4.6 out of 5 stars (1,447) |
| Full Cure Time | 15 Minutes |
| Global Trade Identification Number | 00070018105585 |
| Hair Type | All |
| Item Form | Liquid |
| Item model number | 99240013887 |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Manufacturer | Coty Inc. (WELLA Color Charm) |
| Material Features | fade resistant |
| Number of Items | 1 |
| Product Benefits | Vibrant, long lasting, fade resistant results. Excellent gray coverage |
| Product Dimensions | 1.87 x 0.97 x 3.66 inches; 2.08 ounces |
| UPC | 070018105585 |
| UPC | 070018105585 |
| Unit Count | 1.4 Fluid Ounces |
A**R
Easy tint
Works really well to tint my brows! Perfect color. Easy to do.
C**N
Nice color
Nice color. Comes out super dark at first, but fades after a couple of washes into a nice lighter shade.
M**K
Good product
Covers well and although not totally fade resistant from the sun, it lasts well. I’ve been using this product for many many years
D**M
Lasting color
I’ve tried many at-home hair colors, and Wella is by far the best. The formula applies evenly and doesn’t drip, which makes the process less messy. The color payoff is vibrant and true to the shade on the box. What impressed me most is how soft and shiny my hair feels afterward — it doesn’t have that dry, straw-like texture that some other brands leave behind. The coverage on grays is excellent, and the color has stayed rich even after several washes. Overall, this feels like professional salon quality at home. I’ll definitely keep repurchasing.
T**R
Dependable color
Very dependable product. This brand is true to color and easy to match to your hair color
N**A
Best deal
Best price available. Makes my hair shiny.
M**A
Easy to use
I was using the gel hair color then I think it was discontinued and there was only a cream. The cream was too thick and I couldn’t mix or apply it easily. Very glad I found the liquid, it seems the easiest to mix and apply.
C**H
Pro quality- great price
Great product. Same brand as my hair dresser uses when I go. Way cheaper to do touch ups at home in between visits. Cheaper than Sally beauty too!
A**R
As advertised
A**X
Me gusto el resultado final a nivel de suavidad del cabello y brillo pero compré castaño claro y me quedó bastante oscuro. Creo que hay que elegir un nivel más claro para obtener el color buscado.
C**.
Found it love it excellent coverage easy to use love this product
W**.
Update: I bought this hair colour again and it this time gave me hot roots. I had to use another product. The colour wasn’t rich this time around. I won’t be using it again. I have tried EVERYTHING to colour my gray (which I have had since age 12!). Typical hair colour fades and I have to redo my roots in 2 weeks. Not so with Wella! The colour is even and I have never had “hot roots”. I highly recommend!
M**N
Worked exactly perfdxt for what I expected
Trustpilot
5 days ago
1 month ago