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Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. Renzo Rosso created the Diesel brand in 1978, choosing the name because it is easy to understand, pronounced the same way around the world, and has a rugged feel about it; at that time, diesel was also considered an "alternative energy" so it was representative of an alternative taste in casual wear. While always retaining its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel thrives on change: it produces no less than 3,000 new products each season and each one derives from a process of enormous creative freedom, thus ensuring constant innovation.
W**5
Love this bag!
I was a bit worried about the weight but it's not an issue at all. I am a fan of larger bags and this one is all i was looking for - something simple, without way too many compartments (it only has one with zipper on one side and an open pocket for an old school cell phone i would imagine - smartphones these days are usually too wide but a pack of cigarettes with a lighter fits perfectly). The only drawback for me (might be an advantage for others) is that it doesn't zip but has a magnet instead.
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