IT Haircare MEGA Freeze Extreme Hold Hair Spray | 7.75 Oz. | Vitamin B5 & Hydrolyzed Wheat Protein | Humidity Resistant | Optical Brighteners for Enhanced Shine | 24 Hour Hold Fast-Dry

I have been searching for a great hairspray ever since Aussie changed the formula on their Instant Freeze and ruined it. I have tried really expensive hairsprays, mid range and inexpensive. And THIS hairspray is the best I have found by far! My hair is styled in a pixie that I like to spike up in places, but I have pretty fine hair so I need a hairspray that will actually "freeze" the hair in place. This does that and it dries immediately! I have to kind of admit that I scoffed at the claim that it would add shine to my hair, but I'm telling you, it does that too! I'm so relieved to have found a fantastic hairspray....and I'm guessing my husband is every bit as happy since I'm not cussing out my hair (And Aussie) every morning anymore. 😉 This formula is better than the Bed Head, Chi, and Sexy Hair formulas...at least for my needs. I feel like I won the lottery considering it's one of the least expensive brands that I've tried. I hope they never change the formula like Aussie did...I still can't believe it. But it led me to this bottle of liquid gold and I couldn't be happier!

I love the smell and the way it holds my hair down!

Been using IT for a long time. It holds hair in place all day.

I had purchased the pack of 3 smaller cans a good while ago—kept one and gave two in gift baskets. I ran out out of my usual unscented spray and reached for the one can I had kept. This is my new hairspray. It will hold for days. I have fine naturally curly hair that needs help with volume and lift. I use Marc Anthony Strictly Curls creme, kind of style my hair with my fingers and then diffuse with next to no touching. I love it as it does not weigh my hair down. However, BE CAREFUL because it is wet and can be sticky if too much is sprayed at once on same spot. First I put my head down and lightly spray all over, give it a second or two and my hair has volume to begin with and then I spray lightly moving the can spraying in short spurts while styling. But keep can the several inches away from hair as instructed. Before it dries and it will give you a minute or so, work your curls where you want them but work quickly and then a light once over. It has a light fragrance at first but very quickly that goes away and I cannot smell the spray after that and NO headache. This continues to hold my hair for days and with just a little fix each morning this keeps my curls working for me. My hair feels soft even after applying a touch up each morning. So if you do not like to wash your hair daily this will work for you.

I saw an influencer talk about the hair spray on a reel. I ordered it - and it really DOES hold great! However, be warned - it is a stiff hold. If you use a light touch when spraying it's not as stiff.

This product really holds your hair in place. It forms a bond on the surface and holds it in place. It is awesome.

Very strong. Keeps hair in place

Changed the formula??? Have used this for years. Another fav product bites the dust. Why can't these companies just leave a good thing alone? Cost cutting? Yes we do notice we are not stupid. Lost a life long customer.