What is permanent hair dye?

Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

What does fade-defying color mean, and how does it work in a permanent hair color formula?

Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

Does Superior Preference permanent hair color provide full gray coverage?

Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

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Superior Preference Hair Color U163 Hi-Lift Gold Brown 2 Pack

Product ID: 117931087

Details

Brand
L'Oreal Paris
Color
U163 Hi-Lift
Item Form
Gel
Package Information
Box
Product Benefits
Conditioning

⏳Fade-defying weeks-long color

🎨50+ luminous shades

💧Gel formula + Shine Serum

R1196

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Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

✨ Unlock your Superior Preference: shine, color, confidence! 🎨

TRUSTED SINCE 1973 - Join millions who trust L'Oreal’s gold standard in permanent hair color for professional results at home.
VIBRANT COLOR THAT LASTS - Experience fade-defying hair color that stays radiant for weeks, keeping you camera-ready every day.
SALON QUALITY SHINE AT HOME - Our exclusive Care Supreme Conditioner with Shine Serum delivers silky, luminous hair that turns heads.
GENTLE CONDITIONING FORMULA - Sodium chloride-free gel formula nourishes your hair while providing rich, permanent color.
OVER 50 SHADES TO MATCH YOUR MOOD - From golden browns to fiery reds, find your perfect signature shade and express your unique style.

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color in U163 Hi-Lift Golden Brown offers a professional-grade, long-lasting hair color experience with over 50 vibrant shades. Its unique gel formula paired with Care Supreme Conditioner and Shine Serum ensures fade-resistant, luminous hair with a silky finish. Suitable for all hair types, this sodium chloride-free kit delivers gentle conditioning and salon-quality results from the comfort of home.

Specifications

ASIN	B07D9PFMBY
ASIN	B07D9PFMBY
Best Sellers Rank	#169 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color
Brand Name	L'Oreal Paris
Color	U163 Hi-Lift Gold Brown
Container Type	Box
Customer Reviews	4.5 4.5 out of 5 stars (59,198)
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Item Highlight	Permanent Hair Dye For Up to 9 Weeks Of Radiance, Gray Coverage & Conditioning, Salon-Inspired Routine
Item model number	071249378670
Manufacturer	L'Oreal Multipacks Ameripac
Manufacturer	L'Oreal Multipacks Ameripac
Manufacturer Part Number	PR-COM-RT-X883509
Material Features	Gentle, conditioning, fade-defying, Natural
Material Type Free	Sodium Chloride Free
Model Number	071249378670
Number of Items	2
Package Size Name	Pack of 2
Product Benefits	Conditioning, Hair Coloring
Product Dimensions	2.26 x 7 x 6.25 inches; 1.15 pounds
Recommended Uses For Product	Softening
Set Name	L'Oreal Paris Superior Preference Complete Set (2 Piece)
Suitable Hair Color	All Hair Colors
UPC	071249378670
UPC	071249378670
Unit Count	2 Count

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Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

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Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

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Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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TrustScore 4.5 | 7,300+ reviews

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R1196

Duties & taxes included

In stock

Sold byAmazon South AfricaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to South Africa.

Secure transaction

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TrustScore 4.5 | 7,300+ reviews

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