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🔥 Taste the South’s best-kept secret—don’t get left behind!
Lillie’s Q Carolina Dirt BBQ Rub is a 6 oz sugar-based seasoning blend inspired by the red clay soil of the Carolinas. This award-winning rub, famous for its role in a Memphis in May World Championship pork shoulder, combines sweet and smoky southern spices like paprika and onion. Perfect for ribs, pork, fries, and more, it requires just 15 minutes of prep to infuse your dishes with authentic, versatile BBQ flavor loved by professionals and home chefs alike.



















| ASIN | B01ELZ4KSW |
| Best Sellers Rank | #79,927 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #316 in Barbecue Seasonings |
| Brand | Lillie's Q |
| Brand Name | Lillie's Q |
| Container Type | Bottle |
| Cuisine | American |
| Customer Reviews | 4.5 out of 5 stars 472 Reviews |
| Diet Type | Vegetarian |
| Flavor | Carolina Dirt BBQ Rub |
| Item Form | Powder |
| Item Package Weight | 0.42 kg |
| Item Weight | 3.25 ounces |
| Manufacturer | Lillie's Q |
| Number of Items | 2 |
| Number of Pieces | 2 |
| Part Number | 131E |
| Size | 6 Ounce (Pack of 2) |
| Specialty | Sugar-based |
| UPC | 858183005462 |
| Unit Count | 12 Ounce |
K**S
Great flavor/ touch of spice
Most amazing spice for seafood and pork.
T**D
Pineapple and pork perfection!
I used this BBQ rub on pork with pineapple, and wow—talk about a flavor duo that’s meant to be together! The sweetness of the rub combined with the caramelized pineapple created this mouthwatering balance of sweet, smoky, and savory that had everyone asking for seconds (and thirds). It’s like the rub was made to bring out the best in pork, adding a rich, flavorful crust that made the meat extra juicy and delicious. The rub’s blend of sugar and spices is perfectly balanced—not too overpowering, just enough to complement the natural flavors of the pork without stealing the show. Add in the tangy sweetness of grilled pineapple, and it’s basically a match made in BBQ heaven. It’s versatile enough to work for ribs, chops, or even a pork shoulder if you’re feeling ambitious. If you’re looking to wow at your next cookout or just treat yourself to something special, this rub is it. Pair it with pineapple, and you might just end up converting even the pickiest eaters into BBQ fans.
T**R
Tasty Rub in a Nice Shaker Container
I had ribs and chicken that were prepared with this rub at Christmas at my daughters house. My son-in-law is an accomplished griller and smoker of all sorts of meats. I was impressed with the flavor and it is my SIL's "go to" rub, so I ordered it. I smoke mostly chicken and every so often some ribs or a brisket. I'll be using it on those meats. Before ordering, I checked the 1, 2, and 3 Star reviews and am pleased to report that some issues that had been reported have been fixed by the maker of this rub. 1. People reported that it did not come in a shaker container, but it does now. See pic's. 2. People reported that the container opened up during shipping. It now ships with a heavy duty plastic band around the top of the container that prevents the top from coming off. Totally pleased with the taste of the product and the container/packaging. 5 Stars.
B**O
Excellent flavor!
This rub has excellent flavor, especially on pork and chicken. The reason I give it 4 stars is because the bottle doesn't have a shaker top like other rubs provide resulting in uneven coverage if you're not careful.
I**_
Man Carolina Dirt tastes great!
A friend of mine who barbecues professionally suggested this and I’m glad he did. It taste so good on pork and chicken. It sticks really well on the meat. It doesn’t taste like anything artificial. It’s just a nice deep, smoky paprika kind of seasoning. It’s really good. It’s not real sweet either.
A**R
Wonderful Purchase
Delicious! This rub is wonderful on chicken. I have not yet tried it on other meats, but I'm guessing I'll love this on those too!
N**E
Just ok
Not a fan of the flavor.
B**Y
Very tasty…not overwhelming
Excellent for BBQ ribs. Great flavor—nothing extreme. All are friends love when we invite them over for these ribs.
A**N
Very Happy
Tried for the first time and was a little spicy but considering all the pork was eaten first spoke volumes. Will use again.
J**B
Great and tasty
Purchased this rub to be used on chicken and it worked really well, a nice amount of cherry wood added amazing flavour to this rub. Well worth the money.
Trustpilot
2 weeks ago
2 weeks ago