Soft Gel Paste Food Color, 4.5-Ounce, Super Red

Finally a food gel that turns red without using half the bottle, just a few drops and I get that vibrate bright red color not a pale red or pinkish red but bright red. I didn’t taste no weird aftertaste from the dye, Bottle size is decent think a small bottle of hot sauce in size. It’s easy to mix in to icing/frosting but be careful will stain your floor/counter if you get the gel directly on it and don’t clean it right away even on your skin of washed off may leave a slight stain for a few days. All in all worth it.

Color came out great! Did not need to use a lot and mixed very well!

As always, this brand continues to be my go to food coloring gel. It is simple to use, produces a bright red without a ton of product and does nor effect the taste of my cookies. The gel goes a long way, making this is a fabulous value. The color does not bleed into other colors- even white. Plus, it does not turn your mouth red when you get the cookie.

This icing color is amazing!! I makes bright and beautiful red with little ease and minimal mixing. I usually have to mix so much color to still end up with a pinkish red color with other brands but this will definitely be my go to color brand from now on!

Americolor is the only food dye that I have used that is super in it's color. Wilton cannot produce the color that I need when decorating a cake. Only americolor for me.

My red velvet cake is requested every year. What are we going to do when red dye #40 is banned? I love the red red color.

It's strange. It doesn't color all forms of buttercream and icing styles the same. I colored a cream cheese icing and it was a very bright red upon finishing the mix. I colored a swiss meringue buttercream and it was a muted ruby red color. I refrigerated the meringue buttercream overnight and it became the same bright red color as the cream cheese icing. It was very strange. So, the color is the same after a while for some buttercream methods and immediate for others. I wouldn't attempt starting a project until you know how long it will take to get to the right color. Adding more gel won't change the color. You don't need too much to achieve a super bright red. It doesn't change the flavor of the icing. Personally, I prefer the wilton color right method over a variety of colorants I've worked with. Americolor is too expensive to get the whole range.

Works beautifully! Made road kill rice crispy treats for my coworkers and they were a hit. Will probably buy a yellow for Christmas cookies. I'm making cat shaped shortbread with food coloring patterns. I added a lot to the treats and didnt taste food coloring like others did, so either my taste buds aren't very good or I didn't add as much as others.

Excelente, gran color y el sabor no se ve afectado