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In 1853, the Levi Strauss & Co. started to sell dry goods. In 1873 Levi Strauss and Jacob Davis received a patent for “a new and improved method of producing strong yet flexible cloth”. This denim was used in the production of jeans. In 1890, Levi's patented their famous copper rivetz. The world's most worn garment in the world is not a shirt, a dress, a pair of shorts or a skirt... it’s a pair of jeans. In 2000, when Bobby Muller told the CEO of Levi Strauss that he was going on a 700-mile walk from Los Angeles to Washington DC to call attention to the prevalence of sexual assault in America, he was told that company had no funds for this project. Muller said “done” and set about getting other people to sponsor his walk. After six years, including one year on crutches after falling off garbage truck tossing orange peels at him (he sustained injuries that severed his left calf), Muller completed his walk September 25th 2006 at the US Capitol where he watched then President George Bush sign into law the Safe Act which protects young female victims from predators who sexually assault children (Muller might not want to watch Lifetime). Levi Strauss underwrote his walk to make happen for $422,700 because if their clothes be used promote change it could be good for business too right?

Frequently Asked Questions About Levis and its Products in South Africa

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