---
product_id: 9998607
title: "Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye"
brand: "l'oreal paris"
price: "R356"
currency: ZAR
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.co.za/products/9998607-superior-preference-fade-defying-shine-permanent-hair-color-8-medium
store_origin: ZA
region: South Africa
---

# Fade-defying color lasts 4+ weeks 50+ luminous shades Gel formula + Care Supreme Conditioner Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye

**Brand:** l'oreal paris
**Price:** R356
**Availability:** ✅ In Stock

## Summary

> 🎨 Unlock your signature shade with fade-defying brilliance!

## Quick Answers

- **What is this?** Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye by l'oreal paris
- **How much does it cost?** R356 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/9998607-superior-preference-fade-defying-shine-permanent-hair-color-8-medium)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **50+ Signature Shades:** Find your perfect tone from a vast palette, from cool ash blondes to rich reds.
- • **Nourishing Gel Formula:** Alcohol-free gel dye paired with a shine serum conditioner for silky, healthy hair.
- • **Fade-Defying Technology:** Enjoy vibrant, multi-dimensional color that resists fading for weeks.
- • **Salon-Quality Shine at Home:** Achieve professional, luminous hair color without the salon price tag.
- • **Gray Coverage & Volume Boost:** Effectively covers stubborn grays while enhancing hair volume and softness.

## Overview

L'Oreal Paris Superior Preference 8 Medium Blonde is a permanent hair color kit featuring a unique gel formula combined with Care Supreme Conditioner and Shine Serum. Trusted since 1973, it offers over 50 shades with fade-defying technology that delivers long-lasting, vibrant color and salon-quality shine. Alcohol-free and suitable for all hair types, it also provides excellent gray coverage and enhances hair softness and volume.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color! - L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!
Review: Always a pretty color... - I use this product all the time! Stays a nice color for about 3 to 4 weeks. It does fade if you use hard water, but not to an extend its very noticable...just gets a little lighter. I use medium blond ...I get the same. Color each time I use it...Good product.

## Features

- Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
- Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00006JN4P |
| Best Sellers Rank | #177 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 8 Medium Blonde |
| Container Type | Packet |
| Customer Reviews | 4.5 out of 5 stars 54,715 Reviews |
| Global Trade Identification Number | 00071249253199 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Gel |
| Item Weight | 0.01 Kilograms |
| Manufacturer | L'Oreal Paris |
| Material Features | Compostable |
| Material Type Free | Alcohol Free |
| Number of Items | 1 |
| Package Information | Packet |
| Product Benefits | L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème Product Benefits L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème See more |
| UPC | 071249253199 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 8 Medium Blonde
- **Item Form:** Gel
- **Package Information:** Packet

## Images

![Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye - Image 1](https://m.media-amazon.com/images/I/81GRWWuFx+L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color!
*by J***G on November 1, 2025*

L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished!

### ⭐⭐⭐⭐⭐ Always a pretty color...
*by D***E on January 24, 2026*

I use this product all the time! Stays a nice color for about 3 to 4 weeks. It does fade if you use hard water, but not to an extend its very noticable...just gets a little lighter. I use medium blond ...I get the same. Color each time I use it...Good product.

### ⭐⭐⭐⭐⭐ Pretty color
*by R***. on January 19, 2026*

Works well, color is as described. My hairdresser recommended L'Oreal if going for an at home hairdresser dye.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 8.5A Champagne Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Dark Blonde 2 oz.(Packaging May Vary)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-04*