---
product_id: 99263653
title: "Maidenform Women's Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus"
brand: "maidenform"
price: "R944"
currency: ZAR
in_stock: true
reviews_count: 13
category: "Maidenform"
url: https://www.desertcart.co.za/products/99263653-maidenform-womens-demi-underwire-bra-one-fab-fit-lightly-padded
store_origin: ZA
region: South Africa
---

# Targeted lift & shape Convertible strap versatility Satin-smooth microfiber Maidenform Women's Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus

**Brand:** maidenform
**Price:** R944
**Availability:** ✅ In Stock

## Summary

> 🎀 Elevate your everyday with the bra that fits like a dream and disappears under your style.

## Quick Answers

- **What is this?** Maidenform Women's Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus by maidenform
- **How much does it cost?** R944 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/99263653-maidenform-womens-demi-underwire-bra-one-fab-fit-lightly-padded)

## Best For

- maidenform enthusiasts

## Why This Product

- Trusted maidenform brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-Day Comfort:** Lightly padded, breathable microfiber fabric keeps you comfortable from AM to PM.
- • **Inclusive Fit Range:** Available in core and plus sizes with a detailed size chart for your perfect match.
- • **Invisible Under Tees:** Satin-smooth fabric ensures a no-show look under clingy tops for confident wear.
- • **Versatile Strap Styling:** Convertible straps let you switch between straight or crisscross for every neckline.
- • **Precision Lift & Support:** SmartZone cups deliver flawless shaping exactly where you need it.

## Overview

The Maidenform One Fab Fit Demi Underwire Bra combines targeted SmartZone cup technology with satin-smooth microfiber for medium support and a flawless silhouette. Featuring convertible straps and a demi neckline, it offers versatile styling and invisible wear under tees. Available in a wide range of sizes and colors, this lightly padded bra is designed for all-day comfort and a perfect fit that flatters every body type.

## Description

The Maidenform® One Fab Fit® Demi Underwire Bra is the t-shirt bra women reach for day after day, blending modern style with the comfort and support you expect from One Fab Fit®. Designed with lightly lined SmartZone® cups, this bra delivers targeted lift, shape, and support exactly where you need it. The modern open neckline and demi coverage create a flattering fit that works beautifully with scoop necks, V-necks, and bridal silhouettes, making it one of the most versatile bras for women in your wardrobe. The satin-smooth, ultra-soft microfiber fabric glides effortlessly under tees and other knits, giving you a no-show look that stays invisible even under clingy tops. The tailored cups enhance your natural shape without adding bulk, while the breathable stretch ensures you stay comfortable from morning to night. Convertible straps let you wear it two ways—traditional straight or crisscross—so you can match your bra to your outfit with ease. This underwire bra for women also features a smooth back wing and hook-and-eye closure to help minimize bulges, creating a sleek silhouette from every angle. Whether you wear it in timeless black, crisp white, warm nude, playful pink, or rich purple, you’ll find a color to match your style. Available in both core and plus sizes, with a detailed size chart to help you get your perfect fit, this demi t-shirt bra is made to flatter and fit a wide range of body types. From workdays to weekends to special events, this is the bra that can truly do it all—offering fabulous fit 2.0 with shape and support that’s seriously soft. The Maidenform® One Fab Fit® Demi Bra isn’t just another bra for women—it’s the everyday essential you’ll wonder how you ever lived without.

Review: My boobs are comfy! - I absolutely love this bra. Supports in the right way. Breathable. And the straps stay where they need to. Will be buying again I think the appearance is very cute. Easy to use. The fit is nice. Minimal padding and full coverage.
Review: Finally found the bra! DETAILED description, pro/con, will add pic soon - ***I will post pictures tomorrow, they are on my camera**** I just learned that you should know your breast shape (8 kinds), your breast root and the other 5 step bra fitting system...i just thought it was your band and cup size...but nope! There are like 10 different things you should check with your breast to find the perfect fit. things finally make sense in the bra world. I Absolutely love this. I am 31 (almost 32 years old) I stopped wearing underwire bras a few years back bc of discomfort. Recently I noticed my bras were loosing shape, looked sloppy and just didn't fit. I just learned of finding your bra shape, root size etc. Then once you find a bra- do the 5 step fit test. This is the only bra out of...I'd say...15 I've tried the past 6 months that fit 100% perfect and it's an underwire! If you knew me, you'd know that I hate them..but that's bc I never understood the different underwire shapes, sizes, etc. My breasts are- East west breast shape( ideal bra for this type is t-shirt and demi) Shallow Fuller on bottom/sits closer to torso 3 finger width apart Narrow root (I think, I'm still trying to learn this aspect, it's hard for me to tell as of now) Low root I used to think I was a B but now I'm realizing I'm closer to an A. (I did loose weight) My band size is 34 Bra cup size A, sometimes B Best fitting bra (a demi, a t-shirt bra, plunge, bralette) Pros- This bra is soft, comfortable (and from me that's saying alot, it's literally the FIRST underwire bra I want to wear in close to 4 years) it's cute, I love the overlapping fabric at the center. Straps are adjustable - ive worn two colors of this bra EVERYDAY for 2 weeks And the straps have not loosened. Very soft The nude does not show through light color shirts, I haven't tried white though. Fits me pretty perfect Holds up in wash (I use a mesh bra bag, ALWAYS use a bra bag if washing in machine, ALWAYS) and hang dry. Keep straps even and not weighted while drying. Cons- It's not 100% seamless :-( the top of one cup slightly hangs out...but barely. However due to the comfortness of the bra, the tops of the cups are slightly thicker so with certain shirts you see an outline. Not many color options in my size 1 cup seems to hang over just a tiny tiny bit

## Features

- FABULOUS FIT 2.0 WITH SHAPE & SUPPORT - These One Fab Fit underwire bras for women feature our SmartZone cups that give targeted lift, shape, and support for a flawless fit you’ll want to wear every day.
- NO-SHOW UNDER TEES - The smooth, satin-like bra fabric and modern demi neckline make this a t-shirt bra women love for its invisible look under clingy tops.
- SMARTZONE CUPS FOR LIFT & COMFORT - Lightly lined, tailored bra cups give you shaping where you need it most while staying soft against skin for 24/7 wear.
- CONVERTIBLE STRAPS FOR VERSATILITY - Adjustable bra straps can be worn straight or crisscrossed, so this full-coverage bra works under almost any neckline.
- SATIN-SMOOTH MICROFIBER - Luxuriously soft bra fabric glides over skin while the built-up NeoKnit sides and back help smooth and reduce bulge.
- COLOR & SIZE OPTIONS FOR ALL - Available in different sizes and colors, like black bras, white bras, nude bras, pink bras, and purple bras. Plus size bras are also available, with a full size chart to help you measure and find your best fit across core and plus sizes.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07DG1N2SZ |
| Age Range Description | Adult |
| Apparel Closure Orientation | Back |
| Apparel Closure Type | Hook & Eye |
| Apparel Fabric Stretch | Medium Stretch |
| Apparel Fabric Weight Class | Lightweight |
| Back Style | Criss-Cross Back |
| Best Sellers Rank | #4,331 in Clothing, Shoes & Jewelry ( See Top 100 in Clothing, Shoes & Jewelry ) #109 in Everyday Bras |
| Bra Cup Coverage | Demi |
| Bra Design | T-Shirt |
| Bra Function | everyday |
| Bra Padding Level | Medium |
| Bra Shape | demi |
| Brand Name | Maidenform |
| Care instructions | Hand Wash Only |
| Closure type | Hook & Eye |
| Color | Paris Nude |
| Customer Reviews | 4.1 out of 5 stars 11,343 Reviews |
| Fabric Type | 71% Nylon, 29% Spandex |
| Fabric type | 71% Nylon, 29% Spandex |
| Fit Type | Modern, comfortable |
| Fit to Size Sentiment | Positive |
| Garment Size Country | United States |
| Global Trade Identification Number | 00738994657039 |
| Import Designation | Imported |
| Inner Material | Nylon Microfiber |
| Item Weight | 2.08 ounces |
| Manufacturer | Maidenform |
| Manufacturer Part Number | DM7543 |
| Material Opacity | Opaque |
| Material Type | Nylon/Spandex |
| Model Name | Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus Size Available) |
| Number of Items | 1 |
| Occasion Type | Birthday, Wedding |
| Origin | Imported |
| Pattern | Solid |
| Product Care Instructions | Hand Wash Only |
| Seasons | Fall |
| Sleeve Length Description | Sleeveless |
| Sport Type | Multi-Sport |
| Strap Type | Basic |
| Style Name | Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus Size Available) |
| Style Number | DM7543 |
| Support Level | Medium Support |
| Total Product Quantity | 1 Count |
| UPC | 738994657039 196988444407 |
| Underwire Type | underwire |
| Unit Count | 1 Count |

## Images

![Maidenform Women's Demi Underwire Bra, One Fab Fit Lightly Padded Bras for Women, Convertible Straps (Plus - Image 1](https://m.media-amazon.com/images/I/81CRlO6BhBL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ My boobs are comfy!
*by S***H on May 26, 2026*

I absolutely love this bra. Supports in the right way. Breathable. And the straps stay where they need to. Will be buying again I think the appearance is very cute. Easy to use. The fit is nice. Minimal padding and full coverage.

### ⭐⭐⭐⭐⭐ Finally found the bra! DETAILED description, pro/con, will add pic soon
*by M***A on July 21, 2020*

***I will post pictures tomorrow, they are on my camera**** I just learned that you should know your breast shape (8 kinds), your breast root and the other 5 step bra fitting system...i just thought it was your band and cup size...but nope! There are like 10 different things you should check with your breast to find the perfect fit. things finally make sense in the bra world. I Absolutely love this. I am 31 (almost 32 years old) I stopped wearing underwire bras a few years back bc of discomfort. Recently I noticed my bras were loosing shape, looked sloppy and just didn't fit. I just learned of finding your bra shape, root size etc. Then once you find a bra- do the 5 step fit test. This is the only bra out of...I'd say...15 I've tried the past 6 months that fit 100% perfect and it's an underwire! If you knew me, you'd know that I hate them..but that's bc I never understood the different underwire shapes, sizes, etc. My breasts are- East west breast shape( ideal bra for this type is t-shirt and demi) Shallow Fuller on bottom/sits closer to torso 3 finger width apart Narrow root (I think, I'm still trying to learn this aspect, it's hard for me to tell as of now) Low root I used to think I was a B but now I'm realizing I'm closer to an A. (I did loose weight) My band size is 34 Bra cup size A, sometimes B Best fitting bra (a demi, a t-shirt bra, plunge, bralette) Pros- This bra is soft, comfortable (and from me that's saying alot, it's literally the FIRST underwire bra I want to wear in close to 4 years) it's cute, I love the overlapping fabric at the center. Straps are adjustable - ive worn two colors of this bra EVERYDAY for 2 weeks And the straps have not loosened. Very soft The nude does not show through light color shirts, I haven't tried white though. Fits me pretty perfect Holds up in wash (I use a mesh bra bag, ALWAYS use a bra bag if washing in machine, ALWAYS) and hang dry. Keep straps even and not weighted while drying. Cons- It's not 100% seamless :-( the top of one cup slightly hangs out...but barely. However due to the comfortness of the bra, the tops of the cups are slightly thicker so with certain shirts you see an outline. Not many color options in my size 1 cup seems to hang over just a tiny tiny bit

### ⭐⭐⭐⭐ Nice brazirre
*by A***Y on April 27, 2026*

Comfortable and fits, but I wish the shoulder straps were wider

## Frequently Bought Together

- Maidenform Women's One Fabulous Fit 2.0 Tailored Demi Bra, Paris Nude, 32B
- D Club Tiousoni 6 Pieces Women's Bra Extenders 2 Hook / 3 Hook Comfortable Stretchy Bra Extension Strap (Black, White, Nude)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-08-18*