--- product_id: 9683679 title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit" brand: "l'oreal paris" price: "R556" currency: ZAR in_stock: true reviews_count: 13 url: https://www.desertcart.co.za/products/9683679-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color store_origin: ZA region: South Africa --- # Up to 9 weeks fade-defying color UV filter & Vitamin E shine protect conditioner No-drip gel formula for precise application L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit **Brand:** l'oreal paris **Price:** R556 **Availability:** ✅ In Stock ## Summary > ✨ Own your signature shade with fade-defying brilliance! ## Quick Answers - **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit by l'oreal paris - **How much does it cost?** R556 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/9683679-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Complete Care Kit:** Includes color gel, developer crème, shine protect conditioner, gloves, and instructions—everything you need for salon-quality color at home. - • **Trusted Innovation:** Backed by L’Oreal Paris’s decades of beauty tech expertise, delivering professional-grade permanent hair color in over 50 shades. - • **Long-Lasting Radiance:** Enjoy vibrant, fade-resistant color that stays luminous for up to 9 weeks—because your look deserves to last. - • **Precision Application:** No-drip gel formula ensures mess-free, targeted coverage for flawless results every time. - • **Gray Coverage & Conditioning:** Superior gray coverage combined with a conditioning formula that leaves hair silky, resilient, and radiant. ## Overview L'Oreal Paris Superior Preference Medium Ash Brown 5A is a permanent hair dye kit featuring a no-drip gel formula and a UV-filtered, Vitamin E-infused conditioner. Designed for all hair types, it delivers rich, luminous color with superior gray coverage and conditioning that lasts up to 9 weeks. The kit includes everything needed for precise, salon-quality application at home. ## Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. ## Features - Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types - No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating - Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair - L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B004C0K018 | | Best Sellers Rank | #2 in Hair Color | | Item Model Number | U-HC-3562 | | Manufacturer | L'Oreal Paris | | Product Dimensions | 2.4 x 3.6 x 6.2 inches; 2.5 ounces | | Upc | 071249253076 | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 5A Medium Ash Brown - **Item Form:** Cream - **Package Information:** Tube - **Product Benefits:** Hair Coloring ## Images ![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/812IjgGlRKL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is L’Oreal Preference haircolor?​** A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch. **Q: What has changed with the new formula?** A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application. **Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?** A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Amazing *by on Reviewed in the United States May 26, 2025* I had BLACK box dye in my hair. Went to a salon and got my hair fried off with black and lost a foot of hair. Had them dye it brown and it turned ORANGE after washing it. I was distraught and didn’t trust the hairdresser after losing a foot of hair. So I decided to dye my hair myself yet again with box dye to get back to my natural color. I went with this medium ash brown to cancel out the orange. It looks PERFECT. My hair feels healthy after drying it. This is as close to my natural hair color as it’s been in 7 years. Will continue to do my hair myself from now on. 🙏🏼 ### ⭐⭐⭐⭐⭐ Best I could find for my hair. *by on Reviewed in the United States January 17, 2021* My hair turns red or orange with everything else. This is too dark, but the light ash brown is to light giving a reddish orange hue to my hair. I haven't found anything in between the light and the medium to use. I bought an ash mocha the other day to try after this one fades. I will do what I've read to do, and start using a clarifying shampoo after each application ... hopefully by the time that it works, my grey wont be back and it wont be time to color again. (and no I do not color my full head each time to cause the darkness - I only refresh color as the instruction say to do - the last 5 min. of processing time) my hair looks near black right now ... it usually fades though - this is nothing new, and I get some joy right before I have to do it again. Loreal please make a nice in between ash color- it would sell so well! Id be the first in line. ### ⭐⭐⭐⭐ 5A Medium Ash Brown *by on Reviewed in the United States June 7, 2024* If you’re looking for the color on the box this isn’t the one for you. The color, for me, developed the same color as the before and after photo. That said, I didn’t have light brown hair, like shown in results example, so don’t use that image as a reference. My hair is/was a darker brownish with a bit of gray and some sweet white streaks (I dig the white but dark gray hair, imo, is yuck).So if the baa pic is what you’re looking for, and have medium to dark brown hair, then this shade is for you.It does seem to work on grays, however, it didn’t work as well on white hair.The conditioner that comes with it smells like cheap perfume. It’s horrible! Why do they even use chemical smells in an item that is meant to easy what the chemicals you just put in your hair did? ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Medium Ash Brown, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 5 Medium Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L'Oreal Paris Magic Root Cover Up Gray Concealer Spray, Medium Brown, 2 Oz(Packaging May Vary) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/9683679-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color](https://www.desertcart.co.za/products/9683679-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-09-07*