--- product_id: 88928083 title: "Ultra Concentrated Free & Clear Laundry Detergent, 23.1 fl oz, 2 Pack, No Dyes or Fragrance, EasyDose Cap, Sensitive Skin Liquid Laundry Soap Targets Stains and Everyday Messes" brand: "seventh generation" price: "R1400" currency: ZAR in_stock: true reviews_count: 10 category: "Seventh Generation" url: https://www.desertcart.co.za/products/88928083-ultra-concentrated-free-and-clear-laundry-detergent-23-1-fl store_origin: ZA region: South Africa --- # 98% biobased formula 66 loads per bottle 70% lighter bottle Ultra Concentrated Free & Clear Laundry Detergent, 23.1 fl oz, 2 Pack, No Dyes or Fragrance, EasyDose Cap, Sensitive Skin Liquid Laundry Soap Targets Stains and Everyday Messes **Brand:** seventh generation **Price:** R1400 **Availability:** ✅ In Stock ## Summary > 🌿 Clean smarter, live greener—your laundry’s new best friend. ## Quick Answers - **What is this?** Ultra Concentrated Free & Clear Laundry Detergent, 23.1 fl oz, 2 Pack, No Dyes or Fragrance, EasyDose Cap, Sensitive Skin Liquid Laundry Soap Targets Stains and Everyday Messes by seventh generation - **How much does it cost?** R1400 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/88928083-ultra-concentrated-free-and-clear-laundry-detergent-23-1-fl) ## Best For - seventh generation enthusiasts ## Why This Product - Trusted seventh generation brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Sensitive Skin Safe:** 0% dyes, fragrances, or harsh chemicals—dermatologist tested for the gentlest clean. - • **Precision EasyDose Cap:** One squeeze equals one perfect load—no guesswork, no waste, just effortless laundry. - • **Eco-Friendly Innovation:** EPA Safer Choice certified with 60% less plastic and 50% less water—clean clothes, cleaner planet. - • **Ultra-Concentrated Power:** Get 66 medium loads from just 23.1 fl oz—less water, less waste, more clean. - • **Plant-Powered Enzyme Blend:** Triple enzymes target tough stains while preserving fabric integrity, even on delicate baby clothes. ## Overview Seventh Generation Ultra Concentrated Free & Clear Laundry Detergent delivers 66 medium loads per bottle with a powerful, plant-based enzyme formula that’s gentle on sensitive skin and fabrics. Featuring an EasyDose cap for precise measuring, this 98% biobased, EPA Safer Choice certified detergent reduces plastic use by 60% and water by 50%, making it an eco-conscious choice for modern households seeking effective, sustainable cleaning. ## Description Seventh Generation Ultra Concentrated Free & Clear Laundry Detergent Seventh Generation 8X Ultra-Concentrated Laundry Detergent brings care and convenience to daily laundry. This powerful formula gives more washes with less added water, tackling more loads while helping reduce the overall amount of packaging your home uses. EasyDose Auto-Dosing cap does the right amount each time. 1 squeeze = 1 load. Uses 60% less plastic, 50% less water, and is 70% lighter than our 90 fl oz bottle, making it easier to carry, pour, and store in laundry rooms, apartment washers, or laundry facilities. Dermatologist tested and formulated without fragrances, dyes, masking agents, and optical brighteners, offering a gentle approach for anyone avoiding unnecessary additives in their laundry routine. Designed for those with sensitive skin, fitness enthusiasts washing performance gear, and families seeking safer cleaning solutions. Essential year-round, especially during allergy season when skin sensitivity peaks, or summer when activewear needs frequent washing. Pair with our fabric softener and dryer sheets. EPA Safer Choice Approved and a USDA Approved 98% Biobased Product, this detergent reflects Seventh Generation’s commitment to thoughtfully chosen ingredients that consider both people and the planet. This 8X ultra-concentrated laundry detergent provides a reliable clean in a smaller, more concentrated bottle. Review: Thrilled to find detergent that's safe for my lycra, and still cleans like gangbusters - I've always loved their products, but more than ever now that I found this. It is perfect for laundering my bike clothes, there is nothing in it that will harm lycra or shorten the lifespan of these quality clothes. It's gentle in terms of no brighteners, no fragrance, no nasty stuff, but also strong at cleaning. That is the perfect balance. You can spend twice as much for fancy detergents for workout clothes, literally twice as much. This detergent has everything you need and nothing that you don't need. It's every bit as good, maybe better than the expensive custom detergents, because those often have fragrance which is bad for elastic and lycra! This is much better, and such a better value for the money. Clothes come out clean and soft. And unharmed. Review: Better than all others - I will forever never buy another brand! I started off trying out the dishwasher soap and loved it so decided to give their other cleaning products. I'm the kind of girl who wipes the oil from the dipstick on the bottom of my jeans when checking the oil level. For nearly five years there was what I thought to be a permanent oil stain after numerous wash/dry but one use of this and the oil was gone! Very little of the natural ingredients goes such a long way in effectively removing stains and renewing old clothes. It is cheaper than the other brand I was using and will do more loads than the other! No leaking while in transit or while on the shelf so that's a plus. Non scented, non sticky like other soaps and all the laundry comes out soft. I recommend the switch as it saves money, your clothing and the environment! ## Features - Ultra-Concentrated with 66 Medium Loads Per Bottle: Designed with less added water, this concentrated liquid laundry detergent gives you more washes in a smaller packaging, helping reduce waste and making storage simpler. EasyDose auto-dosing cap delivers the right amount every time, 1 squeeze = 1 load - Made for Sensitive Skin, 0% Dyes & Fragrances: Dermatologist tested and made without fragrances, dyes, masking agents, or optical brighteners, this sensitive skin laundry detergent offers a gentler option for households avoiding unnecessary additives. Great alternative to harsh chemical or fragrance-heavy detergents - Gentle On Fabrics: Features a plant-derived triple enzyme blend that helps handle everyday laundry messes and targets stains while staying gentle on fabrics. Our free and clear laundry detergent helps maintain fabric integrity over multiple washes, even on baby clothes and cloth diapers - Thoughtfully Formulated: EPA Safer Choice Certified USDA 98% Biobased Product. Seventh Generation laundry detergent helps care for clothes with ingredients chosen with people and the planet in mind. EasyDose bottle uses 60% less plastic, 50% less water, and is 70% lighter than our 90 fl oz bottle, for a more efficient laundry routine - Build Your Ideal Laundry Routine: This detergent pairs naturally with Seventh Generation Free & Clear Laundry Stain Remover Spray and Free & Clear Fabric Softener Sheets. Together, they create a flexible, plant-powered laundry routine that adapts to your needs, all with ingredients you can feel good about - Discover Seventh Generation: As a founding B Corp member, our mission is to build a more sustainable, equitable world for everyone, including animals. Our products are Leaping Bunny Certified, not tested on animals and contain no animal ingredients ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07H3Z7B11 | | Active Ingredients | enzymes, laureth-6, octyl/decyl glucoside | | Allergen Information | Dairy Free, Gluten Free, Nut Free | | Best Sellers Rank | #5,951 in Health & Household ( See Top 100 in Health & Household ) #65 in Liquid Laundry Detergent | | Brand | Seventh Generation | | Brand Name | Seventh Generation | | Customer Reviews | 4.6 out of 5 stars 2,596 Reviews | | Formulation Type | Concentrated | | Global Trade Identification Number | 10732913447067 | | Item Dimensions | 5.43 x 4.02 x 8.67 inches | | Item Form | Liquid | | Item Weight | 683 g | | Liquid Volume | 23 fluid ounces | | Manufacturer | Unilever | | Material Feature | Concentrated | | Material Features | Concentrated | | Material Type Free | Dye Free, Gluten Free, Phosphate Free | | Model Number | PP-HOHH29382 | | Number of Items | 2 | | Package Size Name | 2 Pack | | Part Number | PP-HOHH29382 | | Product Benefits | Fragrance Free, Septic Safe, Stain Remover | | Scent | Free & Clear | | Skin Type | Sensitive | | Specific Uses For Product | Machine Wash, Stain Remover | | Unit Count | 46.2 Ounce | ## Product Details - **Brand:** Seventh Generation - **Item Form:** Liquid - **Material Type Free:** Dye Free, Gluten Free, Phosphate Free - **Scent:** Free & Clear - **Unit Count:** 46.2 Ounce ## Images ![Ultra Concentrated Free & Clear Laundry Detergent, 23.1 fl oz, 2 Pack, No Dyes or Fragrance, EasyDose Cap, Sensitive Skin Liquid Laundry Soap Targets Stains and Everyday Messes - Image 1](https://m.media-amazon.com/images/I/81Y0Dul+B9L.jpg) ![Ultra Concentrated Free & Clear Laundry Detergent, 23.1 fl oz, 2 Pack, No Dyes or Fragrance, EasyDose Cap, Sensitive Skin Liquid Laundry Soap Targets Stains and Everyday Messes - Image 2](https://m.media-amazon.com/images/I/81CbwmpeoZL.jpg) ![Ultra Concentrated Free & Clear Laundry Detergent, 23.1 fl oz, 2 Pack, No Dyes or Fragrance, EasyDose Cap, Sensitive Skin Liquid Laundry Soap Targets Stains and Everyday Messes - Image 3](https://m.media-amazon.com/images/I/71J-8Q7mRgL.jpg) ![Ultra Concentrated Free & Clear Laundry Detergent, 23.1 fl oz, 2 Pack, No Dyes or Fragrance, EasyDose Cap, Sensitive Skin Liquid Laundry Soap Targets Stains and Everyday Messes - Image 4](https://m.media-amazon.com/images/I/61WGARqdXpL.jpg) ![Ultra Concentrated Free & Clear Laundry Detergent, 23.1 fl oz, 2 Pack, No Dyes or Fragrance, EasyDose Cap, Sensitive Skin Liquid Laundry Soap Targets Stains and Everyday Messes - Image 5](https://m.media-amazon.com/images/I/61ZvqEKM1wL.jpg) ## Questions & Answers **Q: What are the ingredients? Thank you!** A: Water, laureth-6 (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), caprylyl/decyl glucoside (plant-derived cleaning agent), oleic acid (plant-derived anti-foaming agent), propylene glycol (synthetic processing aid), sodium hydroxide (mineral-based pH adjuster), protease enzyme blend (plant-based soil remover), sodium chloride (mineral-based viscosity modifier), mannanase enzyme blend (plant-based soil remover), amylase enzyme blend (plant-based soil remover), acacia decurrens (mimosa) flower extract (plant-derived fragrance), citronellol (plant-derived fragrance), lavandula angustifolia (lavender) oil (plant-derived fragrance), lavandula hybrida (lavandin) oil (plant-derived fragrance), mentha viridis (spearmint) leaf oil (plant-derived fragrance), pelargonium graveolens (geranium) flower oil (plant-derived fragrance), pogostemon cablin (patchouli) oil (plant-derived fragrance), prunus amygdalus dulcis (sweet almond) oil (plant-derived fragrance), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative) **Q: My one squeeze doesn't work. Any ways to fix this?** A: You have to squeeze it hard for it to cut off. Also, I only got 55 and 59 uses out of my 2 bottles. It is misleading to say that they provide 66. **Q: Is this product hypoallergenic? I don't see it mentioned in the product description.** A: My daughter has extreme allergies to an unusual chemical. The specialist she saw in Chicago is one of 3 in the United States. He works with those who have unusual allergic reactions. Seventh Generation Free and Clear is what he recommends for his patients to use. **Q: Is this product free of phosphates?** A: there is a secondary label under label the back one, ingredients, "phosphate free". ## Customer Reviews ### ⭐⭐⭐⭐⭐ Thrilled to find detergent that's safe for my lycra, and still cleans like gangbusters *by A***R on July 27, 2026* I've always loved their products, but more than ever now that I found this. It is perfect for laundering my bike clothes, there is nothing in it that will harm lycra or shorten the lifespan of these quality clothes. It's gentle in terms of no brighteners, no fragrance, no nasty stuff, but also strong at cleaning. That is the perfect balance. You can spend twice as much for fancy detergents for workout clothes, literally twice as much. This detergent has everything you need and nothing that you don't need. It's every bit as good, maybe better than the expensive custom detergents, because those often have fragrance which is bad for elastic and lycra! This is much better, and such a better value for the money. Clothes come out clean and soft. And unharmed. ### ⭐⭐⭐⭐⭐ Better than all others *by T***A on March 18, 2026* I will forever never buy another brand! I started off trying out the dishwasher soap and loved it so decided to give their other cleaning products. I'm the kind of girl who wipes the oil from the dipstick on the bottom of my jeans when checking the oil level. For nearly five years there was what I thought to be a permanent oil stain after numerous wash/dry but one use of this and the oil was gone! Very little of the natural ingredients goes such a long way in effectively removing stains and renewing old clothes. It is cheaper than the other brand I was using and will do more loads than the other! No leaking while in transit or while on the shelf so that's a plus. Non scented, non sticky like other soaps and all the laundry comes out soft. I recommend the switch as it saves money, your clothing and the environment! ### ⭐⭐⭐⭐⭐ Gets my clothes clean, and so easy to use! *by K***R on July 2, 2026* Works well, and so easy to use. No need to even remove the whole cap, so not messy at all. Smaller bottles, easy to store, carry, and hold onto, and you only need a pre-measure squirt or two for a whole load of laundry. ## Frequently Bought Together - Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23.1 Fl Oz (Pack of 2) (Packaging May Vary) - Seventh Generation Dishwasher Detergent Packs for sparkling dishes Free & Clear Dishwasher Tabs (72 Count) - Seventh Generation Dish Liquid Soap Free & Clear liquid soap Pack of 6 Dishwashing Soap Dish Soap for sensitive skin 19 oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/88928083-ultra-concentrated-free-and-clear-laundry-detergent-23-1-fl](https://www.desertcart.co.za/products/88928083-ultra-concentrated-free-and-clear-laundry-detergent-23-1-fl) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-08-01*