--- product_id: 88928083 title: "Seventh Generation Ultra Concentrated Free & Clear Laundry Detergent, 23.1 fl oz, 2 Pack, No Dyes or Fragrance, EasyDose Cap, Sensitive Skin Liquid Laundry Soap Targets Stains and Everyday Messes" brand: "seventh generation" price: "R1390" currency: ZAR in_stock: true category: "Seventh Generation" url: https://www.desertcart.co.za/products/88928083-seventh-generation-ultra-concentrated-free-and-clear-laundry-detergent-23 store_origin: ZA region: South Africa --- # 98% biobased formula 66 loads per bottle 60% less plastic Seventh Generation Ultra Concentrated Free & Clear Laundry Detergent, 23.1 fl oz, 2 Pack, No Dyes or Fragrance, EasyDose Cap, Sensitive Skin Liquid Laundry Soap Targets Stains and Everyday Messes **Brand:** seventh generation **Price:** R1390 **Availability:** ✅ In Stock ## Summary > ♻️ Clean clothes, clear conscience—laundry that cares as much as you do! ## Quick Answers - **What is this?** Seventh Generation Ultra Concentrated Free & Clear Laundry Detergent, 23.1 fl oz, 2 Pack, No Dyes or Fragrance, EasyDose Cap, Sensitive Skin Liquid Laundry Soap Targets Stains and Everyday Messes by seventh generation - **How much does it cost?** R1390 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/88928083-seventh-generation-ultra-concentrated-free-and-clear-laundry-detergent-23) ## Best For - seventh generation enthusiasts ## Why This Product - Trusted seventh generation brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Sensitive Skin Safe:** 0% dyes, fragrances, or harsh chemicals—dermatologist tested for gentle care. - • **Precision EasyDose Cap:** One squeeze equals one perfect load—no spills, no guesswork. - • **Eco-Friendly Innovation:** 60% less plastic, 50% less water, and EPA Safer Choice certified for planet-friendly laundry. - • **Ultra-Concentrated Power:** Get 66 medium loads from just 23.1 fl oz—more washes, less waste. - • **Fabric-Loving Enzyme Blend:** Plant-derived triple enzymes target stains while preserving fabric integrity wash after wash. ## Overview Seventh Generation Ultra Concentrated Free & Clear Laundry Detergent delivers 66 medium loads per 23.1 fl oz bottle with an innovative EasyDose cap for precise use. Formulated without dyes, fragrances, or harsh chemicals, it’s dermatologist tested and ideal for sensitive skin. This EPA Safer Choice and USDA 98% biobased product uses 60% less plastic and 50% less water, combining powerful plant-derived enzymes to tackle stains gently while supporting sustainable living. ## Description Seventh Generation Ultra Concentrated Free & Clear Laundry Detergent Seventh Generation 8X Ultra-Concentrated Laundry Detergent brings care and convenience to daily laundry. This powerful formula gives more washes with less added water, tackling more loads while helping reduce the overall amount of packaging your home uses. EasyDose Auto-Dosing cap does the right amount each time. 1 squeeze = 1 load. Uses 60% less plastic, 50% less water, and is 70% lighter than our 90 fl oz bottle, making it easier to carry, pour, and store in laundry rooms, apartment washers, or laundry facilities. Dermatologist tested and formulated without fragrances, dyes, masking agents, and optical brighteners, offering a gentle approach for anyone avoiding unnecessary additives in their laundry routine. Designed for those with sensitive skin, fitness enthusiasts washing performance gear, and families seeking safer cleaning solutions. Essential year-round, especially during allergy season when skin sensitivity peaks, or summer when activewear needs frequent washing. Pair with our fabric softener and dryer sheets. EPA Safer Choice Approved and a USDA Approved 98% Biobased Product, this detergent reflects Seventh Generation’s commitment to thoughtfully chosen ingredients that consider both people and the planet. This 8X ultra-concentrated laundry detergent provides a reliable clean in a smaller, more concentrated bottle. ## Features - Ultra-Concentrated with 66 Medium Loads Per Bottle: Designed with less added water, this concentrated liquid laundry detergent gives you more washes in a smaller packaging, helping reduce waste and making storage simpler. EasyDose auto-dosing cap delivers the right amount every time, 1 squeeze = 1 load - Made for Sensitive Skin, 0% Dyes & Fragrances: Dermatologist tested and made without fragrances, dyes, masking agents, or optical brighteners, this sensitive skin laundry detergent offers a gentler option for households avoiding unnecessary additives. Great alternative to harsh chemical or fragrance-heavy detergents - Gentle On Fabrics: Features a plant-derived triple enzyme blend that helps handle everyday laundry messes and targets stains while staying gentle on fabrics. Our free and clear laundry detergent helps maintain fabric integrity over multiple washes, even on baby clothes and cloth diapers - Thoughtfully Formulated: EPA Safer Choice Certified USDA 98% Biobased Product. Seventh Generation laundry detergent helps care for clothes with ingredients chosen with people and the planet in mind. EasyDose bottle uses 60% less plastic, 50% less water, and is 70% lighter than our 90 fl oz bottle, for a more efficient laundry routine - Build Your Ideal Laundry Routine: This detergent pairs naturally with Seventh Generation Free & Clear Laundry Stain Remover Spray and Free & Clear Fabric Softener Sheets. Together, they create a flexible, plant-powered laundry routine that adapts to your needs, all with ingredients you can feel good about - Discover Seventh Generation: As a founding B Corp member, our mission is to build a more sustainable, equitable world for everyone, including animals. Our products are Leaping Bunny Certified, not tested on animals and contain no animal ingredients ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07H3Z7B11 | | ASIN | B07H3Z7B11 | | Active Ingredients | enzymes, laureth-6, octyl/decyl glucoside | | Allergen Information | Dairy Free, Gluten Free, Nut Free | | Best Sellers Rank | #6,110 in Health & Household ( See Top 100 in Health & Household ) #69 in Liquid Laundry Detergent | | Brand Name | Seventh Generation | | Customer Reviews | 4.6 4.6 out of 5 stars (2,571) | | Date First Available | September 24, 2018 | | Formulation Type | Concentrated | | Global Trade Identification Number | 10732913447067 | | Is Discontinued By Manufacturer | No | | Item Dimensions | 5.43 x 4.02 x 8.67 inches | | Item Form | Liquid | | Item Weight | 3.71 Pounds | | Item model number | PP-HOHH29382 | | Liquid Volume | 23 Fluid Ounces | | Manufacturer | Unilever | | Manufacturer | Unilever | | Material Features | Concentrated | | Material Type Free | Dye Free, Gluten Free, Phosphate Free | | Model Number | PP-HOHH29382 | | Number of Items | 2 | | Package Size Name | 2 Pack | | Part Number | PP-HOHH29382 | | Product Benefits | Fragrance Free, Septic Safe, Stain Remover | | Product Dimensions | 5.43 x 4.02 x 8.67 inches; 3.71 Pounds | | Scent | Free & Clear | | Skin Type | Sensitive | | Specific Uses For Product | Machine Wash, Stain Remover | | Unit Count | 46.0 Ounce | ## Product Details - **Brand:** Seventh Generation - **Item Form:** Liquid - **Material Type Free:** Dye Free, Gluten Free, Phosphate Free - **Scent:** Free & Clear - **Unit Count:** 46.0 Ounce ## Images ![Seventh Generation Ultra Concentrated Free & Clear Laundry Detergent, 23.1 fl oz, 2 Pack, No Dyes or Fragrance, EasyDose Cap, Sensitive Skin Liquid Laundry Soap Targets Stains and Everyday Messes - Image 1](https://m.media-amazon.com/images/I/81Y0Dul+B9L.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: What are the ingredients? Thank you!** A: Water, laureth-6 (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), caprylyl/decyl glucoside (plant-derived cleaning agent), oleic acid (plant-derived anti-foaming agent), propylene glycol (synthetic processing aid), sodium hydroxide (mineral-based pH adjuster), protease enzyme blend (plant-based soil remover), sodium chloride (mineral-based viscosity modifier), mannanase enzyme blend (plant-based soil remover), amylase enzyme blend (plant-based soil remover), acacia decurrens (mimosa) flower extract (plant-derived fragrance), citronellol (plant-derived fragrance), lavandula angustifolia (lavender) oil (plant-derived fragrance), lavandula hybrida (lavandin) oil (plant-derived fragrance), mentha viridis (spearmint) leaf oil (plant-derived fragrance), pelargonium graveolens (geranium) flower oil (plant-derived fragrance), pogostemon cablin (patchouli) oil (plant-derived fragrance), prunus amygdalus dulcis (sweet almond) oil (plant-derived fragrance), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative) **Q: My one squeeze doesn't work. Any ways to fix this?** A: You have to squeeze it hard for it to cut off. Also, I only got 55 and 59 uses out of my 2 bottles. It is misleading to say that they provide 66. **Q: Is this product hypoallergenic? I don't see it mentioned in the product description.** A: My daughter has extreme allergies to an unusual chemical. The specialist she saw in Chicago is one of 3 in the United States. He works with those who have unusual allergic reactions. Seventh Generation Free and Clear is what he recommends for his patients to use. **Q: Is this product free of phosphates?** A: there is a secondary label under label the back one, ingredients, "phosphate free". ## Frequently Bought Together - Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23.1 Fl Oz (Pack of 2) (Packaging May Vary) - Seventh Generation Dishwasher Detergent Packs for sparkling dishes Free & Clear Dishwasher Tabs (72 Count) - Seventh Generation Dish Liquid Soap Free & Clear liquid soap Pack of 6 Dishwashing Soap Dish Soap for sensitive skin 19 oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/88928083-seventh-generation-ultra-concentrated-free-and-clear-laundry-detergent-23](https://www.desertcart.co.za/products/88928083-seventh-generation-ultra-concentrated-free-and-clear-laundry-detergent-23) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-07-05*