---
product_id: 8252130
title: "Web Designer's Guide To Wordpress (Voices That Matter)"
price: "R1138"
currency: ZAR
in_stock: true
reviews_count: 8
url: https://www.desertcart.co.za/products/8252130-web-designers-guide-to-wordpress-voices-that-matter
store_origin: ZA
region: South Africa
---

# Web Designer's Guide To Wordpress (Voices That Matter)

**Price:** R1138
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Web Designer's Guide To Wordpress (Voices That Matter)
- **How much does it cost?** R1138 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/8252130-web-designers-guide-to-wordpress-voices-that-matter)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Web Designer's Guide To Wordpress (Voices That Matter) [Friedman, Jesse] on desertcart.com. *FREE* shipping on qualifying offers. Web Designer's Guide To Wordpress (Voices That Matter)

Review: Bridges territory between those new to WordPress, but want to move into deeper waters. - Delivers as advertised. The title is Web Designer's Guide to WordPress. So, if you are a web designer with little to no WordPress experience, then this is the book for you. Friedman writes in a highly accessible manner, providing the necessary details where needed while restraining from deeper examinations of code that often leave a new designer impressed, but bewildered. Still, this book does offer ample opportunities to build on your newly acquired WordPress skills. A thorough read, front to back, will empower you to enter the nearest WordPress meetup ready to access the next level. Having read many of the reviews, most positive and some negative, I would question the following regarding the negative remarks. First, if you are a serious developer looking to add WordPress to your already impressive list of CMS/Frameworks, then the title should have clued you into the simple fact that this book might be focused on a slightly different demographic. It is clear that Friedman is trying to bridge the territory between those who are new to WordPress, but need the vehicle to move into deeper waters, which this book effectively does. Secondly, for those who have flagged the text as confusing, I would ask, did you actually read the entire book before submitting your review? I was amazed at the amount of detail and guidance that the book provides, especially the copious amount of commented files that can be downloaded from the author's site. When I found myself confused, it wasn't because of the writing, but because of the complexity of the concepts and code being reviewed. I had to re-read some passages more than once, but as I cross-referenced the book and the provided files, I could then easily see the clarity in the text upon a second read. So, like all things that have value, you sometimes need to put in serious effort. WordPress is no different. For those who claim the text contains coding errors, I did not find this to be true. I purchased an electronic version which allowed me to copy/paste the code directly, and things went smoothly for me. So, a summary of what is inside. Why WordPress? - Friedman introduces the reader to WordPress as a CMS, taking the time to outline the strengths and weakness of this platform. Jesse presents a strong argument as to why choosing WordPress might make sense for you as a designer/developer or for your organization, and backs up this claim with both examples of how WP has focused his career, but more importantly how widely embraced WordPress is from small businesses to Fortune 500 companies. It is clear that Friedman is a WP evangelist, but in no way states WordPress is the right solution for every project. If his enthusiasm for WordPress appears to exclusionary, it is only because this book is about 'WordPress' and not meant to be an overview of comparable and capable CMS's like Drupal, for instance. WordPress 101 - Friedman then provides detailed instructions on how to properly setup WordPress along with some security tips, as well as concentrating on providing an overview of the WP Dashboard. My only recommendation for this chapter would be the inclusion of a sample.xml file that could be downloaded from the author's website and imported into the new WP installation. My reason is simple. Once you used WordPress, even if it is only for a short time, understanding the Dashboard is pretty straightforward. However, if you have never used it, a trip through a populated WordPress site can really demystify things. I think if the book encouraged more 'play' time with an existing site, a beginner would have an easy time assimilating the advanced content of the following chapters. Theming - The real action begins in Chapter 4, where Jesse takes the user through step-by-step instruction on how to create your own theme. The writing is clear and elementary. Easy to follow if you take the time to read the text carefully and thoughtfully. You are given an already designed HTML site, which step-by-step you will replace the static HTML with PHP WP calls. In addition, you have the completed theme just in case you prefer to reverse-engineer things a bit. Lastly, the static HTML files are heavily commented for a deeper understanding. Personally, I have building sites without first statically coding the design, and found Jesse's approach refreshing and less constrained than working directly in WP. Definitely, a good moment for me. At this point, the book had already provided me with a means to both build my own theme based on Friedman's existing files, as well as to start successfully deconstructing starter themes. PHP and WP - Writing PHP for a web designer might prove a bit intimidating at times. However, WordPress is a gentle place to start your study of PHP, and Jesse does a great job in building a bridge for the non-programmer. When a detailed explanation is needed, it is provided. In other spots, Jesse refrains from going into too much detail as to not bog down the newbie. In summary, Jesse Friedman's book is an excellent choice for the beginner-intermediate WordPress designer. Written in a clean and friendly tone that is richly informative, this is a book that will get you into the game.
Review: Concise introduction into Wordpress - I have been using Wordpress and Drupal as CMS for a while, but recently I started looking into these systems into more detail to setup some sites for non-profit organisations and a primary school and for this I needed a book that explained Wordpress in a bit more detail. Usually Wordpress doesn't need much explanation for someone who is in IT, especially since the online documentation is great. However, every once in a while I find it more convenient to have everything about a technology, system , programming language or whatever I am interested in summarised in one document/book. I bought this book in the Kindle version and as with most eBooks for IT I read it on my iPad. This book provides me with all the information I need to built a custom Wordpress site. It is well structured, easy to read and has examples, which I find most important to understand whatever I am new to. using the Kindle version on an iPad is also no issue at all. For someone who wants to understand Wordpress and built a custom site, has little to no prior experience this book is a very good starting point and potentially all you need if you don't think the online documentation is enough.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #8,582,084 in Books ( See Top 100 in Books ) #647 in Content Management #815 in Blogging & Blogs #4,974 in Web Design (Books) |
| Customer Reviews | 3.8 3.8 out of 5 stars (84) |
| Dimensions  | 7 x 0.65 x 9 inches |
| Edition  | 1st |
| ISBN-10  | 0321832817 |
| ISBN-13  | 978-0321832818 |
| Item Weight  | 1.16 pounds |
| Language  | English |
| Part of series  | Voices That Matter |
| Print length  | 288 pages |
| Publication date  | August 21, 2012 |
| Publisher  | Adams Media |

## Images

![Web Designer's Guide To Wordpress (Voices That Matter) - Image 1](https://m.media-amazon.com/images/I/41uGiTMwheL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Bridges territory between those new to WordPress, but want to move into deeper waters.
*by E***S on August 22, 2013*

Delivers as advertised. The title is Web Designer's Guide to WordPress. So, if you are a web designer with little to no WordPress experience, then this is the book for you. Friedman writes in a highly accessible manner, providing the necessary details where needed while restraining from deeper examinations of code that often leave a new designer impressed, but bewildered. Still, this book does offer ample opportunities to build on your newly acquired WordPress skills. A thorough read, front to back, will empower you to enter the nearest WordPress meetup ready to access the next level. Having read many of the reviews, most positive and some negative, I would question the following regarding the negative remarks. First, if you are a serious developer looking to add WordPress to your already impressive list of CMS/Frameworks, then the title should have clued you into the simple fact that this book might be focused on a slightly different demographic. It is clear that Friedman is trying to bridge the territory between those who are new to WordPress, but need the vehicle to move into deeper waters, which this book effectively does. Secondly, for those who have flagged the text as confusing, I would ask, did you actually read the entire book before submitting your review? I was amazed at the amount of detail and guidance that the book provides, especially the copious amount of commented files that can be downloaded from the author's site. When I found myself confused, it wasn't because of the writing, but because of the complexity of the concepts and code being reviewed. I had to re-read some passages more than once, but as I cross-referenced the book and the provided files, I could then easily see the clarity in the text upon a second read. So, like all things that have value, you sometimes need to put in serious effort. WordPress is no different. For those who claim the text contains coding errors, I did not find this to be true. I purchased an electronic version which allowed me to copy/paste the code directly, and things went smoothly for me. So, a summary of what is inside. Why WordPress? - Friedman introduces the reader to WordPress as a CMS, taking the time to outline the strengths and weakness of this platform. Jesse presents a strong argument as to why choosing WordPress might make sense for you as a designer/developer or for your organization, and backs up this claim with both examples of how WP has focused his career, but more importantly how widely embraced WordPress is from small businesses to Fortune 500 companies. It is clear that Friedman is a WP evangelist, but in no way states WordPress is the right solution for every project. If his enthusiasm for WordPress appears to exclusionary, it is only because this book is about 'WordPress' and not meant to be an overview of comparable and capable CMS's like Drupal, for instance. WordPress 101 - Friedman then provides detailed instructions on how to properly setup WordPress along with some security tips, as well as concentrating on providing an overview of the WP Dashboard. My only recommendation for this chapter would be the inclusion of a sample.xml file that could be downloaded from the author's website and imported into the new WP installation. My reason is simple. Once you used WordPress, even if it is only for a short time, understanding the Dashboard is pretty straightforward. However, if you have never used it, a trip through a populated WordPress site can really demystify things. I think if the book encouraged more 'play' time with an existing site, a beginner would have an easy time assimilating the advanced content of the following chapters. Theming - The real action begins in Chapter 4, where Jesse takes the user through step-by-step instruction on how to create your own theme. The writing is clear and elementary. Easy to follow if you take the time to read the text carefully and thoughtfully. You are given an already designed HTML site, which step-by-step you will replace the static HTML with PHP WP calls. In addition, you have the completed theme just in case you prefer to reverse-engineer things a bit. Lastly, the static HTML files are heavily commented for a deeper understanding. Personally, I have building sites without first statically coding the design, and found Jesse's approach refreshing and less constrained than working directly in WP. Definitely, a good moment for me. At this point, the book had already provided me with a means to both build my own theme based on Friedman's existing files, as well as to start successfully deconstructing starter themes. PHP and WP - Writing PHP for a web designer might prove a bit intimidating at times. However, WordPress is a gentle place to start your study of PHP, and Jesse does a great job in building a bridge for the non-programmer. When a detailed explanation is needed, it is provided. In other spots, Jesse refrains from going into too much detail as to not bog down the newbie. In summary, Jesse Friedman's book is an excellent choice for the beginner-intermediate WordPress designer. Written in a clean and friendly tone that is richly informative, this is a book that will get you into the game.

### ⭐⭐⭐⭐ Concise introduction into Wordpress
*by T***A on November 26, 2012*

I have been using Wordpress and Drupal as CMS for a while, but recently I started looking into these systems into more detail to setup some sites for non-profit organisations and a primary school and for this I needed a book that explained Wordpress in a bit more detail. Usually Wordpress doesn't need much explanation for someone who is in IT, especially since the online documentation is great. However, every once in a while I find it more convenient to have everything about a technology, system , programming language or whatever I am interested in summarised in one document/book. I bought this book in the Kindle version and as with most eBooks for IT I read it on my iPad. This book provides me with all the information I need to built a custom Wordpress site. It is well structured, easy to read and has examples, which I find most important to understand whatever I am new to. using the Kindle version on an iPad is also no issue at all. For someone who wants to understand Wordpress and built a custom site, has little to no prior experience this book is a very good starting point and potentially all you need if you don't think the online documentation is enough.

### ⭐⭐⭐⭐⭐ Best Wordpress Theming Book in the market!!!
*by J***O on July 17, 2013*

I'm a front-end website designer with medium knowledge of JavaScript. As WordPress is vastly becoming the number one requested site from small business around the world, I started my search for a great book on WordPress Custom Themes from scratch. Not any easy search. After reading about 3 other books while I waited for Jesse's book to be released (I pre-ordered this book) I just could not truly get the hang of WordPress... The other books were just teaching me assuming I had some knowledge in "php"[whole different world for a web designer] and the explanations were just too poorly explained. After finally receiving Jesse's book the first chapter immediately made me love this book. Jesse's explanation on WordPress theming is just so fantastic that truly anyone can create a custom WordPress site with this book alone. This book is half the size[pages] than the others I have purchased and I walked away with a bigger learning experience just alone from this book. I could not believe how great of a JOB Jesse did to always keep the readers attention captured in this book. I am web designer with no time for school and not a big fan of reading. So, it is very rare that I can find a book that I can read more than once and never feel bored with the author. This book has thought me so much and is the first book I truly recommend to anyone who is looking to start a WordPress theming business. Jesse's explanations throughout the book are so clear that after finishing this book I truly felt so comfortable creating websites via WordPress. If, you are doubting yourself don't, I have recommended this book to all my web buddies and every single one has thanked me for recommending this book. In the simplest words this is just truly thee best book on the market for web designers who want to get into WordPress. Thank you, Jesse, for this book. Plus, all the code examples in this book really work. That's always a major plus in a book. Don't let a few bad reviews from disgruntle people discourage you from this book. I have read all the published books currently on the market for WordPress theming and all other books were teaching me at a level that I should got not catch on. I was so overwhelmed with all the information they were trying to teach me in one book. From my experience WordPress theming is an impossible thing to master from one book. Jesse's book, in my honest opinion is the best book I've read as a starting point and to get a clear understanding of all the basic points I needed to feel comfortable to take on WordPress theming without being overwhelmed with the author trying to over explain something or over complicate a "how to do" task in WordPress. Web Designer's Guide to WordPress: Plan, Theme, Build, Launch (Voices That Matter)

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.co.za/products/8252130-web-designers-guide-to-wordpress-voices-that-matter](https://www.desertcart.co.za/products/8252130-web-designers-guide-to-wordpress-voices-that-matter)

---

*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-04-23*