--- product_id: 7970458 title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit" brand: "l'oreal paris" price: "R680" currency: ZAR in_stock: true reviews_count: 13 category: "L'oreal Paris" url: https://www.desertcart.co.za/products/7970458-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color store_origin: ZA region: South Africa --- # Up to 9 weeks fade-defying radiance UV filter & Vitamin E shine protection No-drip gel formula for precise application L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit **Brand:** l'oreal paris **Price:** R680 **Availability:** ✅ In Stock ## Summary > ✨ Own your signature blonde glow with fade-defying brilliance! ## Quick Answers - **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit by l'oreal paris - **How much does it cost?** R680 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/7970458-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Condition & Protect:** Infused with a Vitamin E-enriched Shine Protect Conditioner and UV filter to lock in color and keep hair silky and resilient. - • **Long-Lasting Radiance:** Experience vibrant, fade-defying color that stays luminous for up to 9 weeks—because your glow shouldn’t quit. - • **Precision No-Drip Gel:** Our innovative no-drip gel formula ensures mess-free, exact application for salon-quality results at home. - • **Ultimate Gray Coverage:** Seamlessly covers gray hair with rich, natural blonde tones that blend flawlessly with your style. - • **Tailored for Every Hair Type:** Designed to work beautifully on all hair types, delivering consistent, salon-grade color and conditioning. ## Overview L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color in Ultimate Natural Blonde 10NB delivers rich, long-lasting color with up to 9 weeks of radiant shine. Featuring a no-drip gel formula for precise application, it offers superior gray coverage and conditioning with a Vitamin E-infused Shine Protect Conditioner and UV filter. Suitable for all hair types, this permanent hair dye kit ensures salon-quality results with natural, fade-resistant color. ## Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. Review: Best choice - This is a great product! It's not too thick,so it's easy to apply. It gives great coverage that lasts, even for hard to cover gray hair. It doesn't fade if used regularly. This is always my go to for a beautiful look. And it's a good price. Review: So many compliments on color, no one believe it is a box dye - I was really pleased with the results from L'Oréal Paris Superior Preference! The color went on evenly and left my hair looking vibrant, shiny, and refreshed. I especially love how soft my hair felt afterward instead of dry or straw-like. The color looks natural and has a beautiful, luminous finish that makes my hair look healthier. I’m very happy with the results and would definitely use it again! ## Features - Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types - No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating - Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair - L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B000KOWJ28 | | Best Sellers Rank | #155 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color | | Brand | L'Oreal Paris | | Brand Name | L'Oreal Paris | | Color | 10NB Ultimate Natural Blonde | | Container Type | Bottle | | Customer Reviews | 4.6 out of 5 stars 1,302 Reviews | | Global Trade Identification Number | 00071249253342 | | Hair Color Permanence | Permanent | | Hair Type | Normal | | Item Form | Gel | | Item Weight | 0.01 kg | | Manufacturer | L'Oreal Paris | | Manufacturer Part Number | 071249253342 | | Material Features | Natural | | Material Type Free | Aluminum Free,Paraben Free,Dye Free,Sulfate Free | | Model Number | CX | | Number of Items | 1 | | Package Information | Bottle | | Product Benefits | Conditioning, Hair Coloring | | Recommended Uses For Product | Softening | | Set Name | Superior Preference | | Suitable Hair Color | Light Blonde | | UPC | 071249253342 | | Unit Count | 1 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 10NB Ultimate Natural Blonde - **Item Form:** Gel - **Package Information:** Bottle - **Product Benefits:** Conditioning, Hair Coloring ## Images ![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81mbiBPTsyL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is L’Oreal Preference haircolor?​** A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch. **Q: What has changed with the new formula?** A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application. **Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?** A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Best choice *by C***L on June 11, 2026* This is a great product! It's not too thick,so it's easy to apply. It gives great coverage that lasts, even for hard to cover gray hair. It doesn't fade if used regularly. This is always my go to for a beautiful look. And it's a good price. ### ⭐⭐⭐⭐⭐ So many compliments on color, no one believe it is a box dye *by R***S on August 18, 2026* I was really pleased with the results from L'Oréal Paris Superior Preference! The color went on evenly and left my hair looking vibrant, shiny, and refreshed. I especially love how soft my hair felt afterward instead of dry or straw-like. The color looks natural and has a beautiful, luminous finish that makes my hair look healthier. I’m very happy with the results and would definitely use it again! ### ⭐⭐⭐⭐⭐ Love this *by C***L on September 8, 2026* Always consistent ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 10NB Ultra Natural Blonde, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 10 Lightest Ultimate Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L'Oreal Paris Magic Root Cover Up Spray For Blondes with Dark Roots, Color Concealer, Ammonia and Peroxide Free, Light Blonde, 2 fl. oz. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/7970458-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color](https://www.desertcart.co.za/products/7970458-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-10-10*