--- product_id: 79528230 title: "Granactive Retinoid 2% Emulsion, Advanced Retinoid Alternative for Anti-Aging and Skin Texture Improvement, 30ml" brand: "the ordinary" price: "R492" currency: ZAR in_stock: true reviews_count: 10 category: "The Ordinary" url: https://www.desertcart.co.za/products/79528230-granactive-retinoid-2-emulsion-advanced-retinoid-alternative-for-anti-aging store_origin: ZA region: South Africa --- # Tasmannia Extract - soothing, anti-irritant 30ml - perfect 3-month refrigerated use 2% Granactive Retinoid - potent anti-aging Granactive Retinoid 2% Emulsion, Advanced Retinoid Alternative for Anti-Aging and Skin Texture Improvement, 30ml **Brand:** the ordinary **Price:** R492 **Availability:** ✅ In Stock ## Summary > ✨ Unlock ageless skin with science-backed serenity! ## Quick Answers - **What is this?** Granactive Retinoid 2% Emulsion, Advanced Retinoid Alternative for Anti-Aging and Skin Texture Improvement, 30ml by the ordinary - **How much does it cost?** R492 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/79528230-granactive-retinoid-2-emulsion-advanced-retinoid-alternative-for-anti-aging) ## Best For - the ordinary enthusiasts ## Why This Product - Trusted the ordinary brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Calm & Effective:** Infused with Tasmannia Lanceolata Extract to soothe skin and minimize redness, ideal for sensitive skin types. - • **Clean & Conscious:** Fragrance-free, gentle formula suitable for all skin tones and types, crafted in Canada with transparency. - • **Next-Gen Retinoid Power:** Harnesses 2% Hydroxypinacolone Retinoate for visible wrinkle reduction without harsh irritation. - • **Nighttime Renewal Ritual:** Designed for evening use to maximize skin regeneration while you sleep—wake up glowing. - • **Youthful Elasticity Boost:** Supports natural collagen and elastin production for firmer, smoother skin texture. ## Overview The Ordinary Granactive Retinoid 2% Emulsion is a cutting-edge, moderate-strength retinoid serum formulated to visibly reduce fine lines and wrinkles while improving skin texture and tone. Featuring Hydroxypinacolone Retinoate, it delivers advanced anti-aging benefits without the irritation typical of traditional retinol. Enhanced with Tasmannia Lanceolata Extract, it soothes and calms skin, making it suitable for sensitive skin types. Ideal for nightly use, this fragrance-free, 30ml serum supports collagen and elastin production for firmer, youthful skin. Refrigerate after opening and use within three months for optimal results. ## Description Granactive Retinoid 2% Emulsion is a creamy serum that targets visible signs of aging through a highly-advanced retinoid active, one of the best all-around ingredients for skin. This next-generation retinoid improves the appearance of fine and dynamic lines and wrinkles that arise from a loss of collagen and elastin, while visibly evening skin texture and tone. Granactive Retinoid™ is a trademark of Grant Industries. Neither DECIEM nor The Ordinary is affiliated with Grant Industries. Note: Once opened, this formula should be refrigerated and used within a three-month period. Caution: Retinoids can make the skin more sensitive to UV radiation. Sun protection is particularly important when using retinoids. This product must not be used in conjunction with other retinoids including retinol or retinoic acid. This product is not a treatment for acne. Note: When pregnant or breastfeeding, it is recommended to avoid any skincare products containing retinoids such as formulations with Granactive Retinoid or Retinol. For more tips on how to use Retinoids, be sure to explore our Retinoid Guide. Review: Too good - The best decision in my skincare regime Review: Great product - Superb product ## Features - MODERATE STRENGTH RETINOID FORMULA: Targets visible signs of aging, including fine lines and wrinkles, while improving skin texture and tone. - GENTLE ON SKIN: Uses next-generation retinoid ingredient, Hydroxypinacolone Retinoate, for results without the irritation commonly associated with retinol. - IMPROVES ELASTICITY: Helps to support skin's natural collagen and elastin for firmer, more youthful-looking skin. - SPECIALLY FORMULATED: Contains Tasmannia Lanceolata Fruit/Leaf Extract, a known anti-irritant to help reduce potential irritation and calm the skin. - IDEAL FOR NIGHTTIME USE: Apply in the evening as part of your skincare routine, after cleansing and before creams. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B077F2VMB9 | | Best Sellers Rank | #14,505 in Beauty ( See Top 100 in Beauty ) #446 in Hair Oils | | Brand | The Ordinary | | Country of Origin | Canada | | Customer Reviews | 4.4 out of 5 stars 2,461 Reviews | | Global Trade Identification Number | 00769915195750, 00769915195767 | | Importer Contact Information | ELCA Cosmetics Private Limited, 904, 905, 906, 9th Floor, Godrej BKC, Plot C-68, G-Block, Bandra Kurla Complex, Bandra East, Mumbai – 400051 Bandra Kurla Complex, Bandra (E) Mumbai - 400051 | | Item Form | Serum | | Item Type Name | Serum | | Item Volume | 1 Fluid Ounces | | Item Weight | 0.09 Kilograms | | Manufacturer | DECIEM, M/s DECIEM Inc. 15 Fraser Avenue, Toronto, Ontario, M6K 1Y7, Canada | | Manufacturer Contact Information | M/s DECIEM Inc. 15 Fraser Avenue, Toronto, Ontario, M6K 1Y7, Canada | | Manufacturer Part Number | GR2INS_SML | | Material Features | Fragrance Free | | Model Number | SG_B077F2VMB9_US_SML | | Number of Items | 1 | | Packer Contact Information | M/s DECIEM Inc. 15 Fraser Avenue, Toronto, Ontario, M6K 1Y7, Canada | | Product Benefits | Targets visible signs of aging, including fine lines and wrinkles, while improving skin texture and tone. Product Benefits Targets visible signs of aging, including fine lines and wrinkles, while improving skin texture and tone. See more | | Recommended Uses For Product | Anti-Aging, Fine Line Treatment, Firming, Smoothening | | Scent | Unscented | | Skin Tone | All | | Skin Type | All | | Special Ingredients | Retinol | | Target Use Body Part | Face | | UPC | 769915193923 769915195750 769915195767 | | Unit Count | 30 Milliliters | | Use for | Face | ## Product Details - **Brand:** The Ordinary - **Item Form:** Serum - **Item Weight:** 30 Grams - **Material Feature:** Fragrance Free - **Recommended Uses For Product:** Anti-Aging, Fine Line Treatment, Firming, Smoothening - **Scent:** Unscented - **Skin Type:** All - **Special Ingredients:** Retinol - **Use for:** Face ## Images ![Granactive Retinoid 2% Emulsion, Advanced Retinoid Alternative for Anti-Aging and Skin Texture Improvement, 30ml - Image 1](https://m.media-amazon.com/images/I/61padwv4-zL.jpg) ## Questions & Answers **Q: Can anyone tell me why the exact same product and size is $9.80 at ulta? i prefer to buy it with my amazon prime.** A: This is gouging and completely absurd. I double checked and this exact product and exact size is $5.80 on Ulta. There is absolutely no way shipping, taxes, etc, would be $15+. This needs to be reported. **Q: does the title mean to say .5% retinol?** A: This water-free solution contains a 5% concentration of an advanced retinoid active complex called Granactive Retinoid that has been shown to offer better results against multiple signs of aging than retinol without any of the irritation and drawbacks common with retino **Q: what is the best product to use to lighten age spots?>** A: All the ordinary products have done wonders for my skin. Less lines and softer, hydrated skin. I use this with others every nite. I went to their website and told them my skin problems and they told me what to use. Great company. Hope this helps **Q: Why is this $30 and it is $14 on The Ordinary site?** A: Amazon third party sellers mark up product prices so you can have the convenience of shopping on Amazon and very fast shipping. When I order from the Ordinary I usually have to wait a week to receive my products. It really depends on how badly you need your stuff. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Too good *by O***S on 2 May 2026* The best decision in my skincare regime ### ⭐⭐⭐⭐⭐ Great product *by S***M on 11 February 2026* Superb product ### ⭐⭐⭐⭐⭐ Best ever product for acne . *by D***S on 7 November 2021* I'hv been using this concoction for a month now and it has helped me greatly in fighting my acne .Though it dries up the skin but a good moisturizer will do the job. I am looking forward to continue using it . ## Frequently Bought Together - The Ordinary Granactive Retinoid 2% in Squalane 30m - The Ordinary "Buffet" 30ml, hyaluronic acid,matrixyl - COSRX Advanced Snail 96 Mucin Power Essence 100ml, Skin Repair & Hydrating Serum, Snail Secretion Filtrate 96% & Hyaluronic acid, Korean Skincare --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/79528230-granactive-retinoid-2-emulsion-advanced-retinoid-alternative-for-anti-aging](https://www.desertcart.co.za/products/79528230-granactive-retinoid-2-emulsion-advanced-retinoid-alternative-for-anti-aging) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-06-05*