---
product_id: 791273693
title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "R1157"
currency: ZAR
in_stock: true
reviews_count: 7
category: "L'oreal Paris"
url: https://www.desertcart.co.za/products/791273693-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color
store_origin: ZA
region: South Africa
---

# Up to 9 weeks fade-defying color UV filter & Vitamin E shine protection No-drip gel formula for precise application L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** R1157
**Availability:** ✅ In Stock

## Summary

> 🖤 Own your signature shade with fade-defying brilliance!

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** R1157 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/791273693-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Salon-Quality Shine:** Infused with UV filters and Vitamin E, our Shine Protect Conditioner locks in brilliance and silky softness from root to tip.
- • **Complete At-Home Kit:** Everything you need in one box—color gel, developer crème, shine conditioner, gloves, and easy instructions for professional results.
- • **Long-Lasting Radiance:** Enjoy vibrant, fade-resistant color that stays luminous for up to 9 weeks—because your look deserves to last.
- • **Precision No-Drip Gel:** Experience mess-free, exact application with our innovative no-drip gel formula that clings perfectly to every strand.
- • **All Hair Types Welcome:** Formulated to deliver rich, natural black color on every hair type, including gray coverage, for a flawless finish.

## Overview

L'Oreal Paris Superior Preference Permanent Hair Color in Natural Black 2 offers a luxurious, fade-resistant formula that delivers rich, luminous color for up to 9 weeks. Featuring a no-drip gel texture for precise application and a UV-filtered, Vitamin E-infused conditioner, this ammonia-free, sulfate-free, and paraben-free kit ensures salon-quality shine and gray coverage for all hair types in the comfort of your home.

## Description

Our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Review: Don't buy it - No ash tone at all, plain light brown color. Waisted money!
Review: 1/5 - And the color changed disappeared as if i haven't dyed my hair

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0CLBFSD66 |
| Best Sellers Rank | #22,778 in Beauty ( See Top 100 in Beauty ) #348 in Permanent Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 02 Natural Black |
| Colour | 02 Natural Black |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 25,720 Reviews |
| Full Cure Time | 25 Minutes |
| Global Trade Identification Number | 00071249682838 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Gel |
| Item Weight | 1 Ounces |
| Item form | Gel |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 0071249682838 |
| Material Features | Hypoallergenic, Fade Resistant |
| Material Type Free | Ammonia Free, Sulfate Free, Paraben Free |
| Model Number | 0071249682838 |
| Number of Items | 1 |
| Package Size Name | 1 Count |
| Package information | Box |
| Product Benefits | Hair Coloring |
| Product benefits | Hair Coloring |
| Recommended Uses For Product | Hair Coloring, Touch-ups |
| Set Name | Superior Preference Luminous Fade-Defying Permanent Hair Color Kit |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249682838 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 02 Natural Black
- **Item form:** Gel
- **Package information:** Box
- **Product benefits:** Hair Coloring

## Images

![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81Wx2T76aFL.jpg)
![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit - Image 2](https://m.media-amazon.com/images/I/91o8Edy6KlL.jpg)
![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit - Image 3](https://m.media-amazon.com/images/I/714vWcCqtrL.jpg)
![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit - Image 4](https://m.media-amazon.com/images/I/71ZXhWreNCL.jpg)
![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit - Image 5](https://m.media-amazon.com/images/I/81TD5F8VBgL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is permanent hair dye?**
A: Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

**Q: What does fade-defying color mean, and how does it work in a permanent hair color formula?**
A: Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

**Q: Does Superior Preference permanent hair color provide full gray coverage?**
A: Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

## Customer Reviews

### ⭐ Don't buy it
*by L***A on 18 February 2024*

No ash tone at all, plain light brown color. Waisted money!

### ⭐ 1/5
*by D***S on 21 March 2026*

And the color changed disappeared as if i haven't dyed my hair

### ⭐⭐⭐⭐⭐ I love it
*by K***M on 18 June 2020*

I love it. The color is so pretty and it doesn't smell. I will buy it again.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 1.0 Ultimate Black, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 3 Natural Black, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

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**Shop now:** [https://www.desertcart.co.za/products/791273693-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color](https://www.desertcart.co.za/products/791273693-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-10-27*