---
product_id: 7902574
title: "Digital Marketing"
price: "R2366"
currency: ZAR
in_stock: true
reviews_count: 13
url: https://www.desertcart.co.za/products/7902574-digital-marketing
store_origin: ZA
region: South Africa
---

# Digital Marketing

**Price:** R2366
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Digital Marketing
- **How much does it cost?** R2366 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/7902574-digital-marketing)

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- Free international shipping included
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## Description

Digital Marketing [Kaufman, Ira, Horton, Chris] on desertcart.com. *FREE* shipping on qualifying offers. Digital Marketing

Review: High time to get ready for digital marketing - This great book is more than a book and the way it was created is a mere proof of the digital age. The book introduced me to see the importance of the organization for digital age from many points of view. What I like the most is the emphasis put on new values of the digital age which at the same time enables connecting people and creating a new, more spiritual reality not limited by time and space. After reading the book we come to realize that the parallel digital world already exists as well as its values and rules. This world greatly broadens our reality and possibilities. The book introduces us, very thoroughly and gradually, with mindset, models, strategies, implementation and sustainabilites important in digital marketing. It is amazing to realize how huge is impact on business and all stakeholders transformation from traditional to digital integreted organization. Except having a roadmap how to adopt digital mindset, incorporate digital trends and integrate digital tactics and tools with core values, the book is perfectly structured, interesting and calls for action. After reading the book you come to realize that you really have to start working more seriously on your digital strategy, no matter what business you are into and what role you play. I recommend this book to anyone because it was written for all of us! Snjezana Slabek, Project Knowledge Manager at Podravka Inc.
Review: Exactly what it promises, this is a true roadmap to digital integration. - From the perspective of a young professional, reading this book was a breath of fresh air. It does a fantastic job of bridging the academic world with the modern digital landscape. It is clear digital is taking the world by storm. The question becomes, what can I do to navigate it? This book provides you with real answers. Digital Marketing: Integrating Strategies and Tactics with Values gives you the strategies, resources, tools, frameworks and models—united with an interactive touch—to manage this Digital Tsunami businesses find themselves in. Broadly speaking, it leaves you with the necessary level of strategic insight to confidently align digital marketing strategies with real business goals. I would without a doubt recommend this book as a must read to anyone that wants to feel equipped to meet the challenges of digital. -Digital Native

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #3,901,391 in Books ( See Top 100 in Books ) #1,501 in Human-Computer Interaction (Books) #2,097 in Information Management (Books) #14,104 in Technology (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (80) |
| Dimensions  | 7.48 x 0.83 x 9.49 inches |
| Edition  | 1st |
| ISBN-10  | 0415716756 |
| ISBN-13  | 978-0415716758 |
| Item Weight  | 1.95 pounds |
| Language  | English |
| Print length  | 368 pages |
| Publication date  | November 17, 2014 |
| Publisher  | Routledge |

## Images

![Digital Marketing - Image 1](https://m.media-amazon.com/images/I/61pxXdWgXBL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ High time to get ready for digital marketing
*by S***K on July 19, 2015*

This great book is more than a book and the way it was created is a mere proof of the digital age. The book introduced me to see the importance of the organization for digital age from many points of view. What I like the most is the emphasis put on new values of the digital age which at the same time enables connecting people and creating a new, more spiritual reality not limited by time and space. After reading the book we come to realize that the parallel digital world already exists as well as its values and rules. This world greatly broadens our reality and possibilities. The book introduces us, very thoroughly and gradually, with mindset, models, strategies, implementation and sustainabilites important in digital marketing. It is amazing to realize how huge is impact on business and all stakeholders transformation from traditional to digital integreted organization. Except having a roadmap how to adopt digital mindset, incorporate digital trends and integrate digital tactics and tools with core values, the book is perfectly structured, interesting and calls for action. After reading the book you come to realize that you really have to start working more seriously on your digital strategy, no matter what business you are into and what role you play. I recommend this book to anyone because it was written for all of us! Snjezana Slabek, Project Knowledge Manager at Podravka Inc.

### ⭐⭐⭐⭐⭐ Exactly what it promises, this is a true roadmap to digital integration.
*by N***K on December 10, 2014*

From the perspective of a young professional, reading this book was a breath of fresh air. It does a fantastic job of bridging the academic world with the modern digital landscape. It is clear digital is taking the world by storm. The question becomes, what can I do to navigate it? This book provides you with real answers. Digital Marketing: Integrating Strategies and Tactics with Values gives you the strategies, resources, tools, frameworks and models—united with an interactive touch—to manage this Digital Tsunami businesses find themselves in. Broadly speaking, it leaves you with the necessary level of strategic insight to confidently align digital marketing strategies with real business goals. I would without a doubt recommend this book as a must read to anyone that wants to feel equipped to meet the challenges of digital. -Digital Native

### ⭐⭐⭐⭐ Four Stars
*by I***H on June 8, 2015*

I like it...very informative and a lot to learn.

## Frequently Bought Together

- Digital Marketing
- The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-02-16*