---
product_id: 77815916
title: "THE 22 IMMUTABLE LAWS OF MARKETING"
price: "R148"
currency: ZAR
in_stock: false
reviews_count: 8
url: https://www.desertcart.co.za/products/77815916-the-22-immutable-laws-of-marketing
store_origin: ZA
region: South Africa
---

# THE 22 IMMUTABLE LAWS OF MARKETING

**Price:** R148
**Availability:** ❌ Out of Stock

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- **What is this?** THE 22 IMMUTABLE LAWS OF MARKETING
- **How much does it cost?** R148 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/77815916-the-22-immutable-laws-of-marketing)

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## Description

desertcart.in - Buy THE 22 IMMUTABLE LAWS OF MARKETING book online at best prices in India on desertcart.in. Read THE 22 IMMUTABLE LAWS OF MARKETING book reviews & author details and more at desertcart.in. Free delivery on qualified orders.

Review: Fun read. Delivered on time - Enjoyed the book. Gives you the core logic of th laws without being pedantic. Printed on normal quality paper, I hope you're not thinking to get this in a glossy finish. Didn't have any delivery issues.
Review: Hard Truths spill over the Age old Myths. - Kudos to Al Aries & Jack Trout for busting the myths of marketing. The 22 laws will often be muted within the board rooms, bulldozed by the marketing chiefs but marketers need to remember that ultimately what prevails over these short term reactions is the deep truth of the market realities, customer behaviour & competition dynamics. This book is just not for an young marketer but also to a seasoned marketing pro. The book is also sharp in its message & provides relevant examples for the reader to relate & connect.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #7,444 in Books ( See Top 100 in Books ) #330 in Analysis & Strategy #393 in Reference (Books) |
| Customer Reviews | 4.6 out of 5 stars 3,799 Reviews |

## Images

![THE 22 IMMUTABLE LAWS OF MARKETING - Image 1](https://m.media-amazon.com/images/I/71uQ5eZTn6L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Fun read. Delivered on time
*by L***A on 10 February 2025*

Enjoyed the book. Gives you the core logic of th laws without being pedantic. Printed on normal quality paper, I hope you're not thinking to get this in a glossy finish. Didn't have any delivery issues.

### ⭐⭐⭐⭐⭐ Hard Truths spill over the Age old Myths.
*by S***N on 15 December 2023*

Kudos to Al Aries & Jack Trout for busting the myths of marketing. The 22 laws will often be muted within the board rooms, bulldozed by the marketing chiefs but marketers need to remember that ultimately what prevails over these short term reactions is the deep truth of the market realities, customer behaviour & competition dynamics. This book is just not for an young marketer but also to a seasoned marketing pro. The book is also sharp in its message & provides relevant examples for the reader to relate & connect.

### ⭐⭐⭐⭐ Marketing Psychology for Product Managers- kind of a must read
*by A***D on 9 November 2024*

[book:The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk|33449] Marketing Products and GTM(Go to Market Strategy) are topics among themselves. There are quite some books written on these topics and the books by AL Ries are definitely must reads. I would recommend reading the book "Positioning" by the same author AL Ries before this one, Positioning, this book and 22 Immutable laws of branding are all in the same league giving the same ideas in different ways. Once you read Positioning you can read this book to tag names or laws to strategies mentioned in this book. This book plays more on the psychology of marketing, how it works in the minds of the people, argues that being first in a category gives you more advantage than being just better. Gives statistical evidence that Being in customers minds in the ladder such such as first, second and third plays out on the sales of the product. Overall a good read, would say a must read to get a perspective on the flavor of marketing concepts.

## Frequently Bought Together

- The 22 Immutable Laws of Marketing
- The 22 Immutable Laws of Branding
- Positioning: The Battle for Your Mind

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-01-24*