--- product_id: 77201514 title: "La Riche Directions Semi-Permanent Hair Color 100ml Tubs - Atlantic Blue" brand: "la riche" price: "R385" currency: ZAR in_stock: true category: "La Riche" url: https://www.desertcart.co.za/products/77201514-la-riche-directions-semi-permanent-hair-color-100ml-tubs-atlantic store_origin: ZA region: South Africa --- # 30 min quick application Ammonia & peroxide free formula Vibrant semi-permanent pigment La Riche Directions Semi-Permanent Hair Color 100ml Tubs - Atlantic Blue **Brand:** la riche **Price:** R385 **Availability:** ✅ In Stock ## Summary > 💙 Unleash your inner icon with Atlantic Blue brilliance! ## Quick Answers - **What is this?** La Riche Directions Semi-Permanent Hair Color 100ml Tubs - Atlantic Blue by la riche - **How much does it cost?** R385 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/77201514-la-riche-directions-semi-permanent-hair-color-100ml-tubs-atlantic) ## Best For - la riche enthusiasts ## Why This Product - Trusted la riche brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Universal Use:** Works best on bleached or pre-lightened hair for maximum color payoff and longevity. - • **Vibrant Atlantic Blue:** Make a bold statement with intense, eye-catching color that turns heads. - • **Cruelty-Free Confidence:** Ethically crafted with no animal testing—beauty with a conscience. - • **Gentle on Hair, Tough on Fade:** Ammonia, peroxide, and paraphenylenediamine free for healthier, shinier locks. - • **Quick 30-Minute Transformation:** Get salon-worthy results fast—perfect for busy pros on the go. ## Overview La Riche Directions Semi-Permanent Hair Color in Atlantic Blue delivers vibrant, long-lasting color in just 30 minutes. This ammonia- and peroxide-free formula nourishes hair while providing a bold, fade-resistant finish. Ideal for bleached or pre-lightened hair, it’s cruelty-free and easy to apply, making it the go-to choice for millennials seeking standout style with ethical values. ## Description Product Description Direct colour cream for tundouml; bright, bright colours for the ultimate, coloured style. Hair is also protected from drying out without exposure time, can be used from colour boost effect on natural hair to ultra-space for bleached hair, red tundouml; ne, mandarin, flamingo pink and plum can be used universally. Tundouml with weak red content and other colour tundoumls. ;;ne require bleached hair or pre-bleaching. Ingredients Aqua (Pure), Cetearyl Alcohol, Distearoylethyl, Hydroxyethylmonium, Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben, Hc Yellom 4, Basic Orange 31 Basic Violet 16, Basic Red 51, Ci60730, Basic Blue 99 Hc Blue 15, Ci42520. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Apply the cream to dry, unwashed hair, leave it on for 30 minutes, then rinse thoroughly. See more ## Features - La Riche Directions Semi Permanent Hair Dye - Bright hair dye colours - Tamper proof lid - Instructions included - Not tested on animals ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B003UTC7RW | | ASIN | B003UTC7RW | | Benefits | Hair Coloring | | Best Sellers Rank | 5,655 in Beauty ( See Top 100 in Beauty ) 50 in Semi-Permanent Hair Colour | | Brand Name | La Riche | | Colour | Atlantic Blue | | Container Type | Tin | | Customer Reviews | 4.4 4.4 out of 5 stars (418) | | Customer reviews | 4.4 4.4 out of 5 stars (418) | | Full Cure Time | 30 Minutes | | Guaranteed software updates until | unknown | | Hair Color Permanence | Temporary | | Hair Type | Straight | | Is discontinued by manufacturer | No | | Item Form | Liquid | | Item Weight | 0.2 Pounds | | Item model number | 5014 | | Manufacturer | Directions | | Manufacturer | Directions | | Manufacturer Part Number | 693120531 | | Material Features | Natural | | Material Type Free | animal products | | Model Number | 5014 | | Number of Items | 1 | | Package Size Name | 88 ml | | Product Dimensions | 50 x 50 x 28 cm; 90.72 g | | Recommended Uses For Product | Hair dye and tint | | Suitable Hair Colour | All Hair Colours | | Unit Count | 100.0 millilitre | ## Product Details - **Brand:** La Riche - **Colour:** Atlantic Blue - **Hair type:** Straight - **Item form:** Liquid - **Material Type Free:** animal products - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Tin - **Product benefits:** Hair Coloring - **Unit count:** 100.0 millilitre ## Images ![La Riche Directions Semi-Permanent Hair Color 100ml Tubs - Atlantic Blue - Image 1](https://m.media-amazon.com/images/I/71CYCVXmQmL.jpg) ## Available Options This product comes in different **Color, Size** options. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/77201514-la-riche-directions-semi-permanent-hair-color-100ml-tubs-atlantic](https://www.desertcart.co.za/products/77201514-la-riche-directions-semi-permanent-hair-color-100ml-tubs-atlantic) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-09-30*