---
product_id: 77201514
title: "Directions Semi-Permanent Hair Color 100ml Tubs - Atlantic Blue"
brand: "la riche"
price: "R287"
currency: ZAR
in_stock: true
reviews_count: 7
url: https://www.desertcart.co.za/products/77201514-directions-semi-permanent-hair-color-100ml-tubs-atlantic-blue
store_origin: ZA
region: South Africa
---

# High Shine Vibrant Color 89 ml Directions Semi-Permanent Hair Color 100ml Tubs - Atlantic Blue

**Brand:** la riche
**Price:** R287
**Availability:** ✅ In Stock

## Summary

> 🎉 Dare to Be Different with Atlantic Blue!

## Quick Answers

- **What is this?** Directions Semi-Permanent Hair Color 100ml Tubs - Atlantic Blue by la riche
- **How much does it cost?** R287 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/77201514-directions-semi-permanent-hair-color-100ml-tubs-atlantic-blue)

## Best For

- la riche enthusiasts

## Why This Product

- Trusted la riche brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Affordable Glamour:** Elevate your style without breaking the bank.
- • **Long-Lasting Shine:** Enjoy a radiant finish that turns heads.
- • **Effortless Application:** Designed for easy use, perfect for the busy millennial.
- • **Unleash Your Inner Rebel:** Transform your look with a bold Atlantic Blue hue!
- • **Join the Color Revolution:** Be part of a community that dares to stand out!

## Overview

Directions Atlantic Blue 89 ml Hair Dye offers a vibrant, punk rock color that is easy to apply and provides a high-shine finish. Perfect for those looking to make a statement without overspending, this hair dye is a must-have for trendsetters.

## Description

Directions atlantic blue 89 ml Haartönung, atlantic blue

## Features

- Amazing colouring fantasy of an original colour that will make you stand out wherever you go.
- Add a punk rock touch to your style with this colouring, you will not be disappointed.
- It is easy and comfortable to use and will provide a lot of shine to your hair.
- With this price, it would be a pity to deprive yourself of this item. Don't think about it anymore!
- Please feel free to contact us if you have any questions about this item. We are at your disposal.

## Images

![Directions Semi-Permanent Hair Color 100ml Tubs - Atlantic Blue - Image 1](https://m.media-amazon.com/images/I/71CYCVXmQmL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Excellent dye- highly pigmented
  

*by A***R on Reviewed in the United Kingdom on 31 July 2022*

Great dye- highly pigmented so nice strong colours. I have dark hair with some greys and tend to use Atlantic blue which initially will colour all my hair blue - my dark areas only reflect blue in the light but my greys are quite bright. I usually find that that the colour will gently fade and after around 6 washes my darker hair only holds a faint blue but my greys hold it for months! - as I am an older woman now I feel this is perfect for me and I don’t have to worry about lightening my hair with bleach.I frequently get complements on my colour but really I just bung it on (with gloves) and when I can be bothered I reapply. When using just make sure you apply a thick cream or Vaseline around your entire hairline and ears to prevent the colour from dying your skin as it is very hard to remove without scrubbing! I then dip a fine comb into the pot to scoop up approx dessert spoon of dye and then apply to separated section of hair by using my comb like a knife to spread it over the surface - I then will comb the section out repeatedly from root to tip to ensure even coverage. I have a short Bob so I find this quite easy but if you can get someone to help even better! I then leave for around 30mins before washing out, rinsing thoroughly just with water until it runs almost clear and then using a small amount of shampoo to remove the last of the dye. I then will sometimes use a conditioner but often not as I find that my hair tends to feel quite soft after dyeing. I will say that for a few nights you should not have a white pillowcase as the colour will transfer!(easily comes out in the wash) and also that your shower/bath will be blue too- again comes off when you clean hard! Also recommend laying down an old towel/sheet/newspaper on the floor to protect your floor from drips.Hair dye likes to try and get everywhere!

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    Very nice shade, good price but it goes everywhere!
  

*by L***) on Reviewed in the United Kingdom on 6 June 2013*

I've used various blue hair colours as I've had blue hair almost 12 months now.I've found with Directions that it comes out a very strong and nice blue but if you're not careful with the washing and try not to wash it much then it fades rather quickly. But as it fades a bit you get rather nice shades of light blue and turquoise rather than a hideous green. I also only need one pot for my bob hairstyle and I have very thick hair :)Another big problem with Directions is that it comes out very badly after you've dyed it for the first few days which can be quite an annoyance as I've dyed my towels, pillows and even collars and hoods on clothing and jackets. Though, other than that I really enjoy using the colour purely for the nice shade you get from it.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Easy lockdown hair
  

*by Z***S on Reviewed in the United Kingdom on 8 June 2020*

Used this for my daughter's lockdown hair, easy to use!

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**Shop now:** [https://www.desertcart.co.za/products/77201514-directions-semi-permanent-hair-color-100ml-tubs-atlantic-blue](https://www.desertcart.co.za/products/77201514-directions-semi-permanent-hair-color-100ml-tubs-atlantic-blue)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-13*