---
product_id: 732785836
title: "Hair Color Superior Preference Fade-defying Plus Shine Permanent Coloring, 8s Soft Silver Blonde"
brand: "l'oreal paris"
price: "R1721"
currency: ZAR
in_stock: true
reviews_count: 5
url: https://www.desertcart.co.za/products/732785836-hair-color-superior-preference-fade-defying-plus-shine-permanent-coloring
store_origin: ZA
region: South Africa
---

# Up to 8 weeks fade-defying color 50+ luminous shades spectrum Shine system for rich, glossy finish Hair Color Superior Preference Fade-defying Plus Shine Permanent Coloring, 8s Soft Silver Blonde

**Brand:** l'oreal paris
**Price:** R1721
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow with L'Oreal’s Superior Preference – where color meets confidence!

## Quick Answers

- **What is this?** Hair Color Superior Preference Fade-defying Plus Shine Permanent Coloring, 8s Soft Silver Blonde by l'oreal paris
- **How much does it cost?** R1721 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/732785836-hair-color-superior-preference-fade-defying-plus-shine-permanent-coloring)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Spectrum of shades:** Choose from over 50 luminous hues—from soft silver blonde to rich mahogany—to express your unique style.
- • **Long-lasting vibrance:** Enjoy up to 8 weeks of fade-defying, salon-quality color that keeps heads turning.
- • **Shine that speaks volumes:** Our exclusive Shine System delivers a silky, glossy finish that elevates your hair’s natural brilliance.
- • **Confidence in every strand:** Designed to prevent dullness and brassiness, your hair stays vibrant and fresh from root to tip.
- • **Salon-grade formula at home:** Translucent gel dye combined with Care Supreme Conditioner ensures professional results without the salon price tag.

## Overview

L'Oreal Paris Superior Preference Fade-defying Plus Shine Permanent Hair Color in 8s Soft Silver Blonde offers a professional-grade, long-lasting hair color solution with up to 8 weeks of vibrant, fade-resistant results. Featuring a translucent gel formula enriched with a Shine System and Care Supreme Conditioner, it delivers over 50 luminous shades with a rich, glossy finish that prevents dullness and brassiness. Perfect for at-home use, this product combines ease, variety, and salon-quality shine to keep your hair looking fresh and radiant.

## Description

Product Description L'Oreal Superior Preference Hair Color - Our gold standard in luxurious permanent hair color since 1973. Top Preference Home Hair Coloring Kit is special because it offers super bright luminous hair color. Preference gives you long-lasting hair color that defies fading for weeks and weeks. From root to tip, whether you have blonde hair, brown hair, black or red hair, your color will not look dull or brassy. We combined our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that helps maintain color vibrancy and provides silky, shiny hair. Preference is available in over 50 luminous shades. Our luminous blonde shades span a broad spectrum, from light blonde to dirty blonde, honey blonde to red blonde, and strawberry blonde to champagne blonde. Our rich brown hues span the entire spectrum from ash brown to sun-kissed caramel brown. Our deep red shades range from dark red to mahogany and copper to mahogany and burgundy. Each shade is designed to showcase endless shades and highlights, so you can find your own Top Preference signature. Packaging may vary, what you receive may not be what is reflected on site. Directions Included

Review: Easy to use on my own. At first it looked darker than I expected but after two washes, it tirned out really good. Grey and blended well with my dark brown with grey hair. I saved a lot so I’ll buy this again.
Review: My hair is a light yellow to begin with, I bleach it from black and the final colour is so beautiful, light grey with a slight touch of purple. I can say this is the most beautiful grey tone that I got so far among many grey dye colour tubes and brands. But. The smell is too much, my scalp was really hurt while I applied the dye colour and I barely opened my eyes since tears came out. One more thing, don't do it in a small room, I couldn't breathe since the smell hurt my nose, let’s open the door and find a good ventilation space. Summary, I may not try this one the next time, because I did it alone, how come I finished them while I barely open my eyes, not to mention the colour absorbed super fast after 10 minutes I tried to apply to the top part but the bottom part already became black 🤣. So, get someone to help you if you want it to blend well.

## Features

- L'Oreal Paris Superior Preference range hair color is our true standard for color and shine since 1973
- Colore-defying for up to eight weeks and shine system creates a rich, long-lasting color spectrum
- Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07JG9WJ6Z |
| ASIN  | B07JG9WJ6Z |
| Best Sellers Rank | 521,212 in Beauty ( See Top 100 in Beauty ) 6,456 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Colour | 8s Soft Silver Blonde |
| Customer Reviews | 4.3 4.3 out of 5 stars (2,599) |
| Customer reviews | 4.3 4.3 out of 5 stars (2,599) |
| Date First Available | 11 April 2025 |
| Format | Gel |
| Item dimensions L x W x H | 5.7 x 8.9 x 15.9 centimetres |
| Item model number | 071249383247 |
| Item model number  | 071249383247 |
| Manufacturer | L'Oreal - Hair Color |
| Manufacturer  | L'Oreal - Hair Color |
| Package Weight | 0.26 Kilograms |
| Package dimensions | 16.2 x 9 x 5.9 centimetres |
| Product Dimensions | 5.74 x 8.89 x 15.88 cm; 260 g |
| Product Dimensions  | 5.74 x 8.89 x 15.88 cm; 260 g |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 8s Soft Silver Blonde
- **Full cure time:** 98592 Minutes
- **Hair Colour Permanence:** Permanent
- **Hair type:** All
- **Item form:** Gel
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Fade Resistant Coloring
- **Unit count:** 1 count

## Images

![Hair Color Superior Preference Fade-defying Plus Shine Permanent Coloring, 8s Soft Silver Blonde - Image 1](https://m.media-amazon.com/images/I/81knB-WuizL.jpg)

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by E***S on 13 May 2024*

Easy to use on my own. At first it looked darker than I expected but after two washes, it tirned out really good. Grey and blended well with my dark brown with grey hair. I saved a lot so I’ll buy this again.

### ⭐⭐⭐⭐⭐ Review
*by M***I on 27 October 2021*

My hair is a light yellow to begin with, I bleach it from black and the final colour is so beautiful, light grey with a slight touch of purple. I can say this is the most beautiful grey tone that I got so far among many grey dye colour tubes and brands. But. The smell is too much, my scalp was really hurt while I applied the dye colour and I barely opened my eyes since tears came out. One more thing, don't do it in a small room, I couldn't breathe since the smell hurt my nose, let’s open the door and find a good ventilation space. Summary, I may not try this one the next time, because I did it alone, how come I finished them while I barely open my eyes, not to mention the colour absorbed super fast after 10 minutes I tried to apply to the top part but the bottom part already became black 🤣. So, get someone to help you if you want it to blend well.

### ⭐⭐⭐⭐ Review
*by A***H on 29 January 2024*

I adore this color; it's incredibly beautiful. However, a significant drawback is that it tends to change even after just one wash.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Silver Blonde 8S, 1 Hair Dye Kit
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 01 Extra Light Ash Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L’Oréal Paris Magic Root Permanent Hair Color, 10 Minute Hair Dye Kit to Rescue Roots with 100% Gray Hair Coverage, 6 Light Brown, 2 Pack (Packaging May Vary)

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**Shop now:** [https://www.desertcart.co.za/products/732785836-hair-color-superior-preference-fade-defying-plus-shine-permanent-coloring](https://www.desertcart.co.za/products/732785836-hair-color-superior-preference-fade-defying-plus-shine-permanent-coloring)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-02-25*