---
product_id: 72985316
title: "Fruit of The Loom Women's Full Coverage Anti-Gravity Bra – Wire-Free Cotton for Ultimate Comfort"
brand: "fruit of the loom"
price: "R657"
currency: ZAR
in_stock: true
reviews_count: 13
category: "Fruit Of The Loom"
url: https://www.desertcart.co.za/products/72985316-fruit-of-the-loom-womens-full-coverage-anti-gravity-bra
store_origin: ZA
region: South Africa
---

# Wire-free anti-gravity lift Full coverage secure fit Breathable soft cotton fabric Fruit of The Loom Women's Full Coverage Anti-Gravity Bra – Wire-Free Cotton for Ultimate Comfort

**Brand:** fruit of the loom
**Price:** R657
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your everyday comfort with wire-free confidence! 🆓

## Quick Answers

- **What is this?** Fruit of The Loom Women's Full Coverage Anti-Gravity Bra – Wire-Free Cotton for Ultimate Comfort by fruit of the loom
- **How much does it cost?** R657 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/72985316-fruit-of-the-loom-womens-full-coverage-anti-gravity-bra)

## Best For

- fruit of the loom enthusiasts

## Why This Product

- Trusted fruit of the loom brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Tailored to You:** Adjustable straps ensure a personalized fit that moves with your body.
- • **Cotton Comfort All Day:** Soft, breathable cotton keeps you cool and irritation-free from morning to night.
- • **Full Coverage Confidence:** Secure, full-coverage cups provide reliable support for every activity.
- • **Light as Air, Flexible Fit:** Lightweight design adapts naturally to your shape for unrestricted comfort.
- • **Effortless Lift, Zero Wires:** Experience anti-gravity support without the discomfort of underwires.

## Overview

The Fruit of The Loom Women's Full Coverage Anti-Gravity Bra combines innovative wire-free lift technology with breathable cotton fabric for all-day comfort. Designed with adjustable straps and full coverage cups, it offers a secure, flexible fit ideal for everyday wear, lounging, or work. This bra is a must-have essential for millennial professionals seeking effortless support without sacrificing comfort.

## Description

Experience ultimate comfort and natural lift with the Fruit of the Loom Women's Cotton Anti-Gravity Wire-Free Bra. Designed for everyday support, this bra features anti-gravity technology that lifts and shapes without the need for underwires. Made from soft, breathable cotton, it keeps you cool and comfortable all day long. The wire-free design ensures a gentle, irritation-free fit, while the full coverage cups provide a secure and supportive feel. The adjustable straps allow for a customized fit, and the tag-free construction prevents discomfort, making this bra a must-have for your daily essentials. Whether you're lounging, working, or on the go, this bra delivers the perfect balance of support, comfort, and flexibility. Upgrade your lingerie collection with the Fruit of the Loom Women's Cotton Anti-Gravity Wire-Free Bra—the perfect combination of lift, support, and all-day comfort.

Review: one of my favorite day to day bras - this is one of my bras that I always have a couple of them in my drawer . I started wearing underwire when I first grew . I find that underwire gives the best support for the girls . they are not always easy to wear all the time but I like to have them to wear at least a couple three days out of the week . it works to keep the curve and roundness and support on the bottom so you keep them up for years. I have never found a bra that completely has taken over to wear I have never had to use the underwire.. these in particular always run small in the band . I have had to get an extension or wear it on the largest setting. usually I wear the bras on the middle or tightest . but this one for some reason has the band shorter .. it has nice stretch for moving around .... its the most comfortable underwire. I have resorted to getting a bra band expander than going up in the band size.. I didn't want it to not have the right amount of support.. this came with three different colors.. good pricing for what you get.
Review: I returned as soon as I tried it on - Did not fit how expected to fit. I am usually a 38 DD but this ran way too large. It also didn’t feel like very good quality. I returned.

## Features

- Anti-Gravity Support: Designed to lift and shape without the need for underwires.
- Soft Cotton Fabric: Made from breathable, high-quality cotton for all-day comfort.
- Full Coverage Fit: Provides ample coverage and support for a secure feel.
- Adjustable Straps: Customize the fit for personalized comfort and support.
- Lightweight & Flexible: Moves with your body for a natural, unrestricted fit.
- Everyday Essential: Perfect for casual wear, lounging, or all-day comfort.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B07TLGR1NP |
| Best Sellers Rank | #27,000 in Clothing, Shoes & Jewelry ( See Top 100 in Clothing, Shoes & Jewelry ) #453 in Everyday Bras |
| Customer Reviews | 3.6 3.6 out of 5 stars (10,698) |
| Date First Available  | June 26, 2019 |
| Department  | womens |
| Item model number  | FT663 |
| Manufacturer  | Fruit of the Loom |

## Images

![Fruit of The Loom Women's Full Coverage Anti-Gravity Bra – Wire-Free Cotton for Ultimate Comfort - Image 1](https://m.media-amazon.com/images/I/31Lz3zXrLRL.jpg)
![Fruit of The Loom Women's Full Coverage Anti-Gravity Bra – Wire-Free Cotton for Ultimate Comfort - Image 2](https://m.media-amazon.com/images/I/31dvGchg-tL.jpg)
![Fruit of The Loom Women's Full Coverage Anti-Gravity Bra – Wire-Free Cotton for Ultimate Comfort - Image 3](https://m.media-amazon.com/images/I/61H36SqAB8L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ one of my favorite day to day bras
*by R***A on September 25, 2023*

this is one of my bras that I always have a couple of them in my drawer . I started wearing underwire when I first grew . I find that underwire gives the best support for the girls . they are not always easy to wear all the time but I like to have them to wear at least a couple three days out of the week . it works to keep the curve and roundness and support on the bottom so you keep them up for years. I have never found a bra that completely has taken over to wear I have never had to use the underwire.. these in particular always run small in the band . I have had to get an extension or wear it on the largest setting. usually I wear the bras on the middle or tightest . but this one for some reason has the band shorter .. it has nice stretch for moving around .... its the most comfortable underwire. I have resorted to getting a bra band expander than going up in the band size.. I didn't want it to not have the right amount of support.. this came with three different colors.. good pricing for what you get.

### ⭐ I returned as soon as I tried it on
*by K***G on January 5, 2026*

Did not fit how expected to fit. I am usually a 38 DD but this ran way too large. It also didn’t feel like very good quality. I returned.

### ⭐⭐⭐⭐⭐ Amazing!
*by I***. on October 27, 2025*

I am blown away with this product! The price is fantastic for a breathable cotton wire free bra. It's comfortable, true to size and made with strong fabric. I'm so happy to have found a bra with different color selections that's not too expensive.

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**Shop now:** [https://www.desertcart.co.za/products/72985316-fruit-of-the-loom-womens-full-coverage-anti-gravity-bra](https://www.desertcart.co.za/products/72985316-fruit-of-the-loom-womens-full-coverage-anti-gravity-bra)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-02-27*