---
product_id: 726527078
title: "LG 50UA7700P 50 inch Class UA77 Series LED AI 4K Smart webOS TV (2025)"
brand: "lg"
price: "R5232"
currency: ZAR
in_stock: false
reviews_count: 5
url: https://www.desertcart.co.za/products/726527078-lg-50ua7700p-50-inch-class-ua77-series-led-ai-4k
store_origin: ZA
region: South Africa
---

# Cloud & FreeSync gaming ready 50-inch immersive display Alpha 7 Gen8 AI Processor LG 50UA7700P 50 inch Class UA77 Series LED AI 4K Smart webOS TV (2025)

**Brand:** lg
**Price:** R5232
**Availability:** ❌ Out of Stock

## Summary

> 🎬 Elevate your living room to a cinematic playground with LG’s AI-powered 50" 4K Smart TV!

## Quick Answers

- **What is this?** LG 50UA7700P 50 inch Class UA77 Series LED AI 4K Smart webOS TV (2025) by lg
- **How much does it cost?** R5232 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/726527078-lg-50ua7700p-50-inch-class-ua77-series-led-ai-4k)

## Best For

- lg enthusiasts

## Why This Product

- Trusted lg brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Next-Level Gaming Hub:** Built-in GeForce NOW, Xbox Cloud Gaming, FreeSync, and Game Optimizer keep you ahead in every match with zero lag.
- • **Cinematic 4K Brilliance:** Experience ultra-sharp 4K UHD visuals with HDR10 Pro for colors that pop and details that mesmerize.
- • **Seamless Smart Navigation:** webOS 25 offers lightning-fast browsing and access to 350+ free LG Channels plus all your favorite streaming apps.
- • **AI-Powered Picture & Sound:** Alpha 7 Gen8 processor plus Personalized Wizard tailor every frame and note to your unique taste.
- • **Effortless Multi-Device Mirroring:** Cast your smartphone or tablet screen instantly with Apple AirPlay 2 and Google Cast for bigger, bolder sharing.

## Overview

The LG 50UA7700P is a 50-inch 4K UHD LED Smart TV featuring the advanced Alpha 7 Gen8 AI Processor for enhanced picture and sound quality. It runs on webOS 25, providing quick access to 350+ free channels and popular streaming apps. HDR10 Pro and Filmmaker Mode deliver authentic cinematic visuals, while built-in cloud gaming support and FreeSync technology ensure smooth, immersive gameplay. With Apple AirPlay 2 and Google Cast, it offers seamless multi-device mirroring, all packed in a sleek, wall-friendly design weighing just 18.7 pounds.

## Description

Bring home 4K: An incredible watching experience. Bring home stunning 4K resolution in a range of screen sizes with LG UHD TVs. Enjoy fast, easy browsing and personalized recommendations—including 350+ free LG Channels¹. Spend less time searching and more time watching with LG webOS 25. The slim, wall-friendly design fits your space with style. Gamers can optimize settings in one place using the LG Game Optimizer. And with built-in GeForce NOW and Xbox Cloud Gaming², you can jump into cloud gaming with ease. ¹Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change. Software update will automatically download. Consumers who disable “auto-update” will receive a pop-up notification to accept or deny software update. ²Subscription and compatible gaming controller are required. ³Google is a trademark of Google LLC. Google Assistant is not available in certain languages and countries. Apple, the Apple logo and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.

## Features

- 4K UHD TV: Everything you need to bring your favorite content to life with the power of 4K and the extras you crave.
- ALPHA 7 AI PROCESSOR GEN8: Enhanced brightness, improved sound, refined picture detail with 4K upscaling and Dynamic Tone Mapping. It all comes together for a thrilling watching experience powered by the Alpha 7 AI Processor Gen8.
- WEBOS: No matter which TV you choose, your LG TV makes it easier than ever to find what you need and more. Browse all your favorite streaming apps and let LG Channels connect you to over 350 free channels and thousands of titles on demand¹
- PERSONALIZED PICTURE AND SOUND WIZARD: Set your personalized picture and audio settings. The Personalized Picture & Sound Wizard uses AI technology to analyze your favorite images and sound clips to create a personalized picture and audio experiences tailored for you.
- HDR10 PRO: Delivers a dramatic visual experience and elevated picture quality by enhancing each color on your screen for a "wow" effect.
- FILMMAKER MODE: Watch films just how the directors envisioned them with automatic preservation of the director’s original colors, settings and frame rates for a true at-home cinematic experience.
- POWERFUL GAMEPLAY: Experience real-time action with virtually no tearing from FreeSync, VRR, GeForce NOW and Xbox Cloud Gaming². Plus, the LG Game Optimizer, Game Dashboard and four HDMI 2.0 ports get you (and keep you) in the action.
- TV MIRRORING: Apple AirPlay 2 and Google Cast allows you to display the content from your smartphone, tablet, or computer directly onto your TV screen. Whether you're watching videos, playing games, or sharing photos, TV mirroring provides a larger, more immersive viewing experience³.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Brand Name | LG |
| Item Weight | 18.7 pounds |
| Product Dimensions | 10.1 x 43.7 x 27.5 inches |
| Item model number | 50UA7700P |
| Color Name | Black |
| Special Features | Browser, Built-In Speaker, Chromecast, Flat, Game Mode |
| Item Weight | 18.7 Pounds |
| Standing screen display size | 50 Inches |
| Aspect Ratio | 16:9 |

## Product Details

- **Screen Size:** 50 Inches
- **Brand:** LG
- **Display Technology:** LED
- **Resolution:** 4K
- **Refresh Rate:** 60 Hz
- **Special Feature:** Browser, Built-In Speaker, Chromecast, Flat, Game Mode
- **Included Components:** Power Cable, Remote Control, Stand, User Manual
- **Connectivity Technology:** Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- **Aspect Ratio:** 16:9
- **Product Dimensions:** 10.1"D x 43.7"W x 27.5"H

## Images

![LG 50UA7700P 50 inch Class UA77 Series LED AI 4K Smart webOS TV (2025) - Image 1](https://m.media-amazon.com/images/I/815BX54vIqL.jpg)
![LG 50UA7700P 50 inch Class UA77 Series LED AI 4K Smart webOS TV (2025) - Image 2](https://m.media-amazon.com/images/I/81qRA++DCxL.jpg)
![LG 50UA7700P 50 inch Class UA77 Series LED AI 4K Smart webOS TV (2025) - Image 3](https://m.media-amazon.com/images/I/81a8T2UlNGL.jpg)
![LG 50UA7700P 50 inch Class UA77 Series LED AI 4K Smart webOS TV (2025) - Image 4](https://m.media-amazon.com/images/I/81kyC1GjpLL.jpg)
![LG 50UA7700P 50 inch Class UA77 Series LED AI 4K Smart webOS TV (2025) - Image 5](https://m.media-amazon.com/images/I/71NVF6JZmJL.jpg)

## Available Options

This product comes in different **Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Keeper but has misgivings
*by B***N on August 1, 2025*

Overall. picture quality wise, I am very happy. Screen is bright and colors appear realistic. It gets a 10Overall, sound wise, I am not happy. It sounds like the audio is compressed and voices sound like I am listening through a tin can. Audio gets a -1.Instillation is simple and straight forward. I did both stand and wall. There is a setting for STAND or WALL but I did not hear any difference.TV is not very heavy so putting it on a wall mount shouldn't be to difficult for most people.Remote control is way too busy with too many buttons that do nothing.For functionality, it is a smart TV which means LG demands that you use their installed apps, or you get other apps. Too many useless (IMHO) apps. But a plus is one can either delete the apps or hide the apps.WEBOS is not very good. FireTV has a better functionality. At least with FireTV one can add usable apps like KODI or other add-ons. WEBOS will not allow anything that LG has not approved, kind of like iOS vs Android; iOS controls you, you control Android.WEBOS Browser is almost usable. However, there are web pages that I can access on my browsers, not not on the WEBOS Browser. My fall back is to use FireTV 4K Max which is connected to this LG TV so I can do things WEBOS will not allow. As much as I don't like Silk Browser, it is better in some ways to the WEBOS Brosser.One decent option is the ability to connect my HP Laptop to the TV screen via Bluetooth. Another decent things is the ability to control FireTV with the LG Remote (some limited functions).Overall I will keep it at 5 Stars even though it has Audio and WEBOS misgivings.It this TV worth the price? If you are extremely budget minded I would say yes. If you like FireTV vs ChromeCast, then look at the Hisense or TCL TVs which support FireTV directly.--------------Added --------------If you want to use Optical Audio Output, make sure you connect the cable first before putting on the wall mount. The bracket covers the connection port and you will have to take the TV off the wall.The remote that comes with the TV is NOT the "Magic Remote". Because of that, many options are NOT AVAILABLE unless you purchase the "Magic Remote". Options such as Voice Commands, HDMI settings and other things.I have added a Assistrust KY8000 Soundbar. It solves the problem of the less-than-desireable audio from the TV. This soundbar is inexpensive and available here on Amazon.

### ⭐⭐⭐⭐⭐ So much better than other brands
*by W***N on August 25, 2025*

I’ve had an LG TV for nearly 6 years that was only 43 inches and it worked wonderfully, but it finally started having trouble just recently so I replaced it again with a bigger screen size for 55 inch and I love it! For a minute, I bought a Google TV at TCL thing And I hated it. I absolutely hated it. The remote control didn’t have a numeric pad like this one does the brightness of it just doesn’t compare to LG! I’m losing my eyesight and it was so difficult because there were a couple of movies that I really enjoy watching that had night scenes that were so dark. You couldn’t even see the people! That doesn’t happen with LG. It’s wonderful easy to use great color superior sound you have so many choices it’s wonderful. I highly recommend this TV and this brand compared to most. I’ve never had a problem with LG and I’m hoping not to have one in so far so good with this one. I don’t see anything that could cause it except the beautiful color maybe going someday hopefully not for another five or six years.

### ⭐⭐⭐⭐⭐ Tv is soooo light.
*by D***E on September 5, 2025*

I’m somebody that keeps things till they go bad. My last TV was 20 years old before it quit. So technology has come a long way and it was all new to me. No more RCA A/V cords. Who knew. This TV is so light and just over $200. My first LG product and I like it. Can’t speak to longevity but otherwise, I recommend it. Hope this helps.

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-07*