---
product_id: 716355659
title: "MATRIX Food For Soft Shampoo For Dry and Brittle Hair - Moisturizes and Hydrates, Softens and Smooths, With Avocado Oil & Hyaluronic Acid, Vegan, 10.1 Fl Oz"
brand: "matrix"
price: "R1377"
currency: ZAR
in_stock: true
reviews_count: 5
category: "Matrix"
url: https://www.desertcart.co.za/products/716355659-matrix-food-for-soft-shampoo-for-dry-and-brittle-hair
store_origin: ZA
region: South Africa
---

# 100% vegan formula 72h hydration lock 7x moisture boost MATRIX Food For Soft Shampoo For Dry and Brittle Hair - Moisturizes and Hydrates, Softens and Smooths, With Avocado Oil & Hyaluronic Acid, Vegan, 10.1 Fl Oz

**Brand:** matrix
**Price:** R1377
**Availability:** ✅ In Stock

## Summary

> 🥑 Unlock the secret to 72-hour soft, hydrated hair that means business.

## Quick Answers

- **What is this?** MATRIX Food For Soft Shampoo For Dry and Brittle Hair - Moisturizes and Hydrates, Softens and Smooths, With Avocado Oil & Hyaluronic Acid, Vegan, 10.1 Fl Oz by matrix
- **How much does it cost?** R1377 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/716355659-matrix-food-for-soft-shampoo-for-dry-and-brittle-hair)

## Best For

- matrix enthusiasts

## Why This Product

- Trusted matrix brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Vegan & Color-Safe:** Gentle, animal-ingredient-free formula that protects and enhances all hair colors
- • **Long-Lasting Softness:** Keeps hair irresistibly soft and smooth for up to 72 hours—perfect for busy pros
- • **Deep Hydration Powerhouse:** Infused with avocado oil & hyaluronic acid for 7x more moisture vs. non-conditioning shampoos
- • **Frizz-Free, Polished Finish:** Reduces porosity and tames frizz for a sleek, salon-quality look every day
- • **Complete Hair Wellness System:** Optimized for use with Food For Soft conditioner, mask & oil for maximum hydration and shine

## Overview

Matrix Food For Soft Shampoo is a vegan, hydrating shampoo designed for dry, brittle, and color-treated hair. Powered by avocado oil and hyaluronic acid, it delivers 7x more moisture and up to 72 hours of softness when used with its matching conditioner, mask, and oil. This sulfate-free formula gently cleanses while protecting hair color and reducing frizz, leaving hair smooth, shiny, and manageable with a floral scent.

## Description

"Introducing Matrix Food For Soft Shampoo, a hydrating marvel designed specifically for color-treated, dry, and brittle hair. This luxurious shampoo is a game-changer for anyone seeking to transform their lackluster locks into a cascade of softness and shine. Packed with nourishing avocado oil and hyaluronic acid, this vegan formula is a powerhouse of hydration, ensuring your hair is moisturized from root to tip. Unlike conventional shampoos that can strip your hair of its natural oils, Matrix Food For Soft Shampoo gently cleanses while replenishing essential moisture. The result? Hair that feels incredibly soft, smooth, and manageable, with a radiant, salon-quality finish. One of the standout features of this shampoo is its ability to hydrate deeply and effectively. When used as part of a complete hair care system, it delivers an impressive 7x more moisture compared to non-conditioning shampoos. This means your hair will stay soft and hydrated for up to 72 hours, making it a perfect choice for those with busy lifestyles. The unique blend of avocado oil and hyaluronic acid works synergistically to penetrate the hair shaft, repairing and fortifying each strand from within. This not only helps to reduce frizz but also makes your hair less porous, leading to a more polished and healthy appearance. Matrix Food For Soft Shampoo is not just about hydration; it’s also about enhancing the overall health and vitality of your hair. The vegan formula has no harsh chemicals, making it safe for daily use, even on color-treated hair. This ensures that your hair color remains vibrant and protected, without the risk of premature fading. Whether you have curly, straight, thick, or fine hair, this shampoo is versatile enough to cater to a wide range of hair types and textures.

Review: Great
Review: Divino - Huele muy bonito, y tiene buena consistencia, se lo compre a mi mamá porque lo vió en tik tok 🤭, según los comentarios este shampoo deja el cabello súper suavecito

## Features

- Hydrating Shampoo: Infused with avocado oil & hyaluronic acid to moisturize and cleanse without stripping the hair, leaving it feeling soft and healthy
- Benefits: Provides 7x more moisture, 5x smoother hair, 72 hours of seriously soft hair* (*When used as a system of Food For Soft Shampoo, conditioner or mask, & oil versus non-conditioning shampoo)
- Additional Benefits: Leaves hair hydrated and smooth with a soft finish and extra shine. Safe for color treated hair
- Food For Soft Collection: Curated regimen of professional salon products including the Hydrating Shampoo, Detangling Hydrating Conditioner, Rich Hydrating Treatment Mask, and Multi-Use Hair Oil Serum
- Suggested Use: Apply a quarter size amount of product to scalp, lather and rinse thoroughly. Repeat if desired. For best results, follow with Food For Soft Conditioner or Treatment Mask & Oil

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BY9NG61J |
| Active Ingredients | Salicylic Acid |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Best Sellers Rank | #100,924 in Beauty ( See Top 100 in Beauty ) #4,331 in Hair Shampoos |
| Brand | Matrix |
| Brand Name | Matrix |
| Customer Reviews | 4.7 out of 5 stars 2,927 Reviews |
| Global Trade Identification Number | 00884486506986 |
| Hair Type | Dry |
| Hair type | Dry |
| Item Dimensions | 20.7 x 5 x 20.7 centimeters |
| Item Form | Liquid |
| Item Type Name | Regular Shampoos |
| Item Weight | 10.14 Ounces |
| Item form | Liquid |
| Liquid Volume | 10.14 Fluid Ounces |
| Manufacturer | Matrix |
| Material Type Free | Animal-Derived Ingredient Free |
| Material type free | Animal-Derived Ingredient Free |
| Number of Items | 1 |
| Other Special Features of the Product | Vegan |
| Product Benefits | Replenishes hydration and adds shine to dry and brittle hair for a smooth and soft result. Achieve frizz free, less porous hair. |
| Scent | Floral |
| Scent Name | Floral |
| Suitable Hair Color | All Hair Colors |
| UPC | 884486506986 |
| Unit Count | 300 Milliliters |

## Product Details

- **Age range (description):** Adult
- **Brand:** Matrix
- **Hair type:** Dry
- **Item form:** Liquid
- **Scent:** Floral

## Images

![MATRIX Food For Soft Shampoo For Dry and Brittle Hair - Moisturizes and Hydrates, Softens and Smooths, With Avocado Oil & Hyaluronic Acid, Vegan, 10.1 Fl Oz - Image 1](https://m.media-amazon.com/images/I/61eHaB6rQlL.jpg)

## Questions & Answers

**Q: What is the scent for the Food for Soft Oil?**
A: The key fragrance notes in the shampoo & conditioner are Toffee, Hawthorn, and Jasmine.

**Q: Is Food For Soft suitable for Color-treated hair?**
A: Yes, Food For Soft is suitable for color-treated hair

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great
*by S***A on 5 January 2026*



### ⭐⭐⭐⭐⭐ Divino
*by E***� on 8 July 2025*

Huele muy bonito, y tiene buena consistencia, se lo compre a mi mamá porque lo vió en tik tok 🤭, según los comentarios este shampoo deja el cabello súper suavecito

### ⭐⭐⭐⭐⭐ Wonderful set!
*by G***R on 23 December 2025*



## Frequently Bought Together

- MATRIX Food For Soft Shampoo For Color-Treated, Dry and Brittle Hair - Moisturizes, Softens and Smooths, With Avocado Oil & Hyaluronic Acid, Vegan
- Matrix Miracle Creator Leave-In Conditioner Spray - Heat Protectant, Anti-Frizz, Moisturizing & Detangling, For Damaged Hair, Sulfate Free
- Matrix Mega Sleek Shampoo - Smoothing and Detangling, For Dry, Damaged & Frizzy Hair, Salon Professional Shampoo, With Shea Butter, Vegan

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**Shop now:** [https://www.desertcart.co.za/products/716355659-matrix-food-for-soft-shampoo-for-dry-and-brittle-hair](https://www.desertcart.co.za/products/716355659-matrix-food-for-soft-shampoo-for-dry-and-brittle-hair)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-13*