---
product_id: 715832314
title: "Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit"
brand: "softsheen"
price: "R526"
currency: ZAR
in_stock: true
reviews_count: 5
category: "Soft Sheen"
url: https://www.desertcart.co.za/products/715832314-carson-dark-and-lovely-hair-dye-fade-resist-hair-color
store_origin: ZA
region: South Africa
---

# Lasts up to 8 weeks fade resist 97% natural derived conditioning mask Up to 2.5 levels lift vivid color Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit

**Brand:** softsheen
**Price:** R526
**Availability:** ✅ In Stock

## Summary

> 💜 Dare to Violet: Color that pops, cares, and lasts!

## Quick Answers

- **What is this?** Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit by softsheen
- **How much does it cost?** R526 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/715832314-carson-dark-and-lovely-hair-dye-fade-resist-hair-color)

## Best For

- softsheen enthusiasts

## Why This Product

- Trusted softsheen brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Long-Lasting Fade Resistance:** Keep your look fresh and bold for up to 8 weeks without dulling or fading.
- • **Nourishing Aftercare Included:** Infused with Shea Butter, Sunflower Oil & Vitamin E to deeply condition and detangle curls post-color.
- • **Tailored for 4C Hair & Beyond:** Vegan, paraben & silicone-free formula crafted for the unique needs of African American hair textures.
- • **Effortless, No-Drip Application:** Smooth, mess-free formula ensures a clean, professional finish every time.
- • **Vibrant Color That Commands Attention:** Experience rich, multi-dimensional hues designed specifically for textured and dark hair tones.

## Overview

Softsheen-Carson Dark and Lovely Hair Dye in Virtual Violet delivers up to 2.5 levels of lift with vibrant, fade-resistant color lasting up to 8 weeks. Designed for textured and dark hair, it includes a 97% natural conditioning mask enriched with Shea Butter, Sunflower Oil, and Vitamin E to nourish curls post-color. The no-drip formula ensures easy application, while its vegan, paraben and silicone-free composition caters especially to 4C hair textures, making it a trusted choice for bold, lasting style.

## Description

Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit : desertcart.ae: Beauty

Review: TL;DR: Severely damaged my hair, did not color my hair as claimed. I can't speak for the other shades, but Virtual Violet is simply false advertisement. I am no stranger to dyeing my natural hair, and I've used the Loreal Hicolor shades for a couple years now. Those are also no-bleach dye for dark hair, and I have never had a problem with them. What made me decide to give Dark & Lovely a try was the color on the front of the box; it claims to take a very dark hair shade to a very bright and vibrant purple, something Loreal does not offer. This was simply untrue. My hair was the same shade as the darkest shade of the samples on the back of the box, and I hadn't dyed my shoulder-length natural hair in about two/two-and-a-half years, so almost all of my hair was virgin, save for about two inches from the bottom. Not only did the dye not even come close to the shade pictured on the front of the box (at best, under direct light, it was a slightly reddish brown) it also gave me more damage than I have ever had, including when I bleached my previously-relaxed hair back in high school. For full transparency, I left the dye on about 45min, which is longer than they said to on the box, but I had done this before with Loreal and had no issues. Again, all but perhaps two inches of my hair was virgin, and not only was there significant damage to my hair (it's thinner now and it tangles and breaks extremely easily) I also had no real color to show for it. This was about a month ago, and for some reason, each time I have washed my hair sense then, the water has been faintly red, despite there being almost no visible change to my hair. If you have dark or natural hair and are looking for a no-bleach purple dye, I would recommend the Loreal hicolor shades for dark hair only. They are more red-purple than blue-purple, but at least they do not claim to be anything they are not, and they do work, so you will at least see results that will make up for any damage you may do to your hair.
Review: It's really easy to use and doesn't stain skin as bad as I expected. I've been using splat for years, and it stains my whole neck and ears and forehead every time. This brand wasn't as vibrant in color as splat, but it's a very close 2nd. Last much longer too.

## Features

- Rich Color That Pops: Our Dark and Lovely Hair Dye is expertly made permanent hair color for textured hair that pops on dark hair for up to 8 weeks with up to 2.5 levels of lift. This hair dye formula works for all curls, coils and hair textures
- After Color Care: Our hair dye kit includes a new 97% natural derived Moisture Mask. Our conditioner hair mask features Shea Butter, Sunflower oil and Vitamin E for expert curl care. Nourish and detangle for smooth, vibrant, muti-dimensional hair
- No Drip Formula for Easy Application: Prepare by putting on gloves then conduct strand test. Mix developer and color, apply mixture on to dry hair and smooth out. Wait 20-30 minutes before rinsing thoroughly, then condition
- Perfect For 4C Hair: Dark and Lovely Hair Color is the number 1 hair color for African American women with the largest shade palette to complement a range of skin tones. Our vegan hair dye is paraben and silicone free
- Softsheen-Carson: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior hair products and services specially designed for their needs

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0CP4J6GGC |
| ASIN  | B0CP4J6GGC |
| Best Sellers Rank | #233,126 in Beauty ( See Top 100 in Beauty ) #3,063 in Permanent Hair Color |
| Customer reviews | 3.6 3.6 out of 5 stars (560) |
| Date First Available  | 5 April 2025 |
| Manufacturer | SOFTSHEEN-CARSON |
| Manufacturer  | SOFTSHEEN-CARSON |
| Package Dimensions | 16.21 x 8.99 x 5.69 cm; 231 g |
| Package Dimensions  | 16.21 x 8.99 x 5.69 cm; 231 g |

## Product Details

- **Brand:** SoftSheen
- **Colour:** Virtual Violet
- **Item form:** Liquid
- **Package information:** Bottle
- **Product benefits:** Hair Coloring and Conditioning

## Images

![Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit - Image 1](https://m.media-amazon.com/images/I/81ejmBh2VPL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐ Review
*by D***N on 22 July 2024*

TL;DR: Severely damaged my hair, did not color my hair as claimed. I can't speak for the other shades, but Virtual Violet is simply false advertisement. I am no stranger to dyeing my natural hair, and I've used the Loreal Hicolor shades for a couple years now. Those are also no-bleach dye for dark hair, and I have never had a problem with them. What made me decide to give Dark & Lovely a try was the color on the front of the box; it claims to take a very dark hair shade to a very bright and vibrant purple, something Loreal does not offer. This was simply untrue. My hair was the same shade as the darkest shade of the samples on the back of the box, and I hadn't dyed my shoulder-length natural hair in about two/two-and-a-half years, so almost all of my hair was virgin, save for about two inches from the bottom. Not only did the dye not even come close to the shade pictured on the front of the box (at best, under direct light, it was a slightly reddish brown) it also gave me more damage than I have ever had, including when I bleached my previously-relaxed hair back in high school. For full transparency, I left the dye on about 45min, which is longer than they said to on the box, but I had done this before with Loreal and had no issues. Again, all but perhaps two inches of my hair was virgin, and not only was there significant damage to my hair (it's thinner now and it tangles and breaks extremely easily) I also had no real color to show for it. This was about a month ago, and for some reason, each time I have washed my hair sense then, the water has been faintly red, despite there being almost no visible change to my hair. If you have dark or natural hair and are looking for a no-bleach purple dye, I would recommend the Loreal hicolor shades for dark hair only. They are more red-purple than blue-purple, but at least they do not claim to be anything they are not, and they do work, so you will at least see results that will make up for any damage you may do to your hair.

### ⭐⭐⭐⭐⭐ Review
*by B***O on 23 January 2026*

It's really easy to use and doesn't stain skin as bad as I expected. I've been using splat for years, and it stains my whole neck and ears and forehead every time. This brand wasn't as vibrant in color as splat, but it's a very close 2nd. Last much longer too.

### ⭐⭐⭐⭐ Review
*by S***I on 20 January 2026*

Natural dark hair will lift about two shades, like my roots did. I love the berry pink it developed into!

## Frequently Bought Together

- Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit
- SoftSheen-Carson Dark and Lovely Ultra Vibrant Permanent Hair Color Go Intense Hair Dye for Dark Hair with Olive Oil for Shine and Softness, Super Black

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-09*