---
product_id: 692021094
title: "Power Grip Matte Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Vegan & Cruelty-Free"
brand: "e.l.f."
price: "R257"
currency: ZAR
in_stock: true
reviews_count: 5
category: "E.L.F."
url: https://www.desertcart.co.za/products/692021094-power-grip-matte-primer-gel-based-and-hydrating-face-primer
store_origin: ZA
region: South Africa
---

# Vegan & cruelty-free certified Hydrating gel formula 12+ hour makeup hold Power Grip Matte Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Vegan & Cruelty-Free

**Brand:** e.l.f.
**Price:** R257
**Availability:** ✅ In Stock

## Summary

> ✨ Lock your look, love your skin 🌿

## Quick Answers

- **What is this?** Power Grip Matte Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Vegan & Cruelty-Free by e.l.f.
- **How much does it cost?** R257 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/692021094-power-grip-matte-primer-gel-based-and-hydrating-face-primer)

## Best For

- e.l.f. enthusiasts

## Why This Product

- Trusted e.l.f. brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Universal Glow-Up:** Clear, translucent primer perfect for all skin types and tones without clogging pores.
- • **Ethical Beauty Power:** 100% vegan and double-certified cruelty-free by Leaping Bunny & PETA—beauty with a conscience.
- • **Effortless Application:** Warm fingertips melt the primer into skin for an even, smooth base that grips makeup like a pro.
- • **Hydrate & Prime in One:** Infused with lemon myrtle to moisturize and smooth skin while prepping for flawless makeup.
- • **Matte All Day, Shine Never:** Gel-based formula locks makeup with a natural, shine-free finish for 12+ hours.

## Overview

e.l.f. Power Grip Matte Primer is a gel-based, hydrating face primer designed to mattify and smooth skin while providing a long-lasting grip for makeup. Suitable for all skin types, it features a translucent finish and is infused with lemon myrtle to moisturize and reduce shine. This vegan and cruelty-free primer ensures ethical beauty without compromising performance.

## Description

Get all the iconic makeup stick of e.l.f. Cosmetics’ OG Power Grip Primer, now with a matte finish! Power Grip Matte Primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky as e.l.f. formula locks makeup in place for a long-lasting matte look . Key ingredients: • Lemon myrtle blend e.l.f. is proud to partner with Fair Trade USA and manufacture products in Fair Trade facilities. Look for the Fair Trade Certified seal on your e.l.f. product! e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.

Review: At first I didn’t understand why it was so sticky on my face. But once I put the make up on top my skin felt smooth again. It’s sticky because that’s how it “grips” the make up. It works really well and my skin looks super smooth under my make up.
Review: Llevo usándolo 2 días, me funcióna de forma básica. Quiero pensar que mi piel es más grasa de lo normal.

## Features

- MATTIFYING MAKEUP PRIMER: Meet the fan-fave Power Grip Primer—now with a matte finish! This gel-based, skin-smoothing primer grips makeup all day while giving your complexion a natural, shine-free look.
- FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic, hence it will not clog your pores.
- MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like lemon myrtle, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
- HOW TO USE: Apply evenly before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
- VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0DHRRN24Y |
| ASIN  | B0DHRRN24Y |
| Best Sellers Rank | #17,569 in Beauty ( See Top 100 in Beauty ) #45 in Makeup Finishers |
| Customer reviews | 4.4 4.4 out of 5 stars (1,045) |
| Date First Available  | 29 December 2024 |
| Item model number | 83945 |
| Item model number  | 83945 |
| Manufacturer | e.l.f. Cosmetics |
| Manufacturer  | e.l.f. Cosmetics |
| Product Dimensions | 2.39 x 3.99 x 14.5 cm; 40 g |
| Product Dimensions  | 2.39 x 3.99 x 14.5 cm; 40 g |

## Product Details

- **Brand:** e.l.f.
- **Item form:** Gel
- **Package information:** Tube
- **Product benefits:** Sets makeup for a long-lasting application and helps minimize excess shine
- **Skin type:** All

## Images

![Power Grip Matte Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Vegan & Cruelty-Free - Image 1](https://m.media-amazon.com/images/I/612LScKSvTL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by G***N on 22 September 2025*

At first I didn’t understand why it was so sticky on my face. But once I put the make up on top my skin felt smooth again. It’s sticky because that’s how it “grips” the make up. It works really well and my skin looks super smooth under my make up.

### ⭐⭐⭐⭐ Review
*by E***. on 15 January 2026*

Llevo usándolo 2 días, me funcióna de forma básica. Quiero pensar que mi piel es más grasa de lo normal.

### ⭐⭐⭐⭐⭐ Review
*by E***Y on 15 October 2025*

Good grip, product lasts, doesn’t irritate skin, no residue visible on my dark skin.

## Frequently Bought Together

- e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Vegan & Cruelty-Free
- e.l.f. Matte Magic Mist & Set - Small, Lightweight, Long Lasting, Mattifying, Revitalizes, Controls Shine, Refreshes, Hydrates, All-Day Wear, 2.0 Fl Oz
- e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-02-02*