---
product_id: 6911005
title: "Adore Semi Permanent Hair Color, 120 Black Velvet, 4 Fl Oz"
brand: "adore"
price: "R421"
currency: ZAR
in_stock: true
reviews_count: 13
url: https://www.desertcart.co.za/products/6911005-adore-semi-permanent-hair-color-120-black-velvet-4-fl
store_origin: ZA
region: South Africa
---

# Lasts up to 4 weeks/20 washes 100% Vegan & Cruelty-Free Rich Black Velvet pigment Adore Semi Permanent Hair Color, 120 Black Velvet, 4 Fl Oz

**Brand:** adore
**Price:** R421
**Availability:** ✅ In Stock

## Summary

> 🖤 Turn heads with fearless, flawless black — no damage, all drama.

## Quick Answers

- **What is this?** Adore Semi Permanent Hair Color, 120 Black Velvet, 4 Fl Oz by adore
- **How much does it cost?** R421 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/6911005-adore-semi-permanent-hair-color-120-black-velvet-4-fl)

## Best For

- adore enthusiasts

## Why This Product

- Trusted adore brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Inclusive Shade Range:** Part of a 64-shade collection designed to empower your unique style.
- • **Salon-Quality Vibrancy:** Bold, natural black that turns heads and lasts up to 4 weeks.
- • **Damage-Free Color Boost:** No ammonia, peroxide, or alcohol—intense color without compromise.
- • **Ethical Beauty Statement:** Plant-based, cruelty-free, and proudly made in the USA for conscious consumers.
- • **Effortless At-Home Application:** Ready-to-use formula glides smoothly on all hair textures—no mixing needed.

## Overview

Adore Semi Permanent Hair Color in Black Velvet delivers a rich, vibrant black shade with up to 4 weeks of lasting color. This vegan, cruelty-free formula contains zero ammonia, peroxide, or alcohol, ensuring a gentle yet bold dye experience. Easy to apply straight from the bottle on all hair types, it’s perfect for full coverage, touch-ups, or creative highlights—all while aligning with ethical beauty values.

## Description

desertcart.com : Adore Semi Permanent Hair Color, 120 Black Velvet, 4 Fl Oz | Vegan & Cruelty-Free Black Hair Dye | No Ammonia, No Peroxide, No Alcohol : Hair Color Primers : Beauty & Personal Care

Review: Updated 2026: BEST hair color brand! (Most effective product on dark blonde hair so far) - I've tried multiple products trying to get my hair to a dusty mauve color without having to bleach my hair to almost white. Although it's not perfect - it's kind of blotchy, so far this is the only product that has left any color in my hair. I plan on trying again with a darker shade since my hair is darker than recommended.. My process: I will say do not follow the directions on the bottle.. the bottle says to wash it afterwards but that will wash the color out as well (I tried it on a test piece.) I did some research on this brand before trying it and combined a few technics I thought might work for mine. I started from a dark ash blonde with light ash brown roots (dyed right before applying Adore). I used a mix of 2:1 Adore 192 pink petal: Adore 193 soft lavender applied to towel dried hair using a dye brush applying in small sections for a more even coat. I covered with a plastic cap and left on for 1 hour (outside in the heat). I rinsed with cool water to lock in the color and applied a 2nd application of the same mixture combined with about 3Tbsp of conditioner. Lathered into my hair and covered it with 2 shower caps for extra heating effect. Left for another hour and rinsed again with cool water. I conditioned my hair again as normal and blow dried and straightened. I'm actually really surprised at the results (I half expected it to do nothing). There was still a lot of brassiness left in my hair from the previous products I tried that wouldn't tone out. Those are the main spots that didn't take the color but the darker roots took really well. The purple tones showed up better than the pink tones. I will definitely try again with more purple colors in darker shades. The only other thing I think I would change in my process is apply the first application to dry hair instead of damp hair to make sure it is evenly coated. Also leaving it on longer would probably help as well (the color was definitely more vibrant after the second application.) Update 2026: I just wanted to add since writing this review I've used many of the adore colors and absolutely love them. The darker colors work the best especially the purples. Also it's not nearly as complicated to use them as I did in my original post. After getting used to them I realized all you got to do is put the color directly into your hand (gloved) mix a little bit of conditioner and spread it through your damp hair while in the shower. Let it sit for 5 to 10 minutes.. longer if you want and rinse it out.. do not wash it after. You can wash and condition your hair before but if you wash it after it will remove some of the color. The colors fade after each wash. Your second wash will give you about a pastel color if you started with the deeper colors. Lighter colors will probably wash out within the second wash. By the 3rd and 4th wash most of the colors will be completely gone. The green tones stay longer so if you're having trouble getting those out use a red tone and it will neutralize it. After the red washes out your hair should be back to the original color. I changed my hair color constantly with these. My favorite is doing a rainbowy mermaid look. I absolutely love the teal color but it's one of the ones that leaves the Green in there so I usually go with red or a deep pink for my next color to get the green out. These work best in dark blonde and lighter hair colors. I tried on my kid's hair which is a light brown to medium brown and only the deep pink showed up but it was gone after the first wash. I also love that it doesn't damage your hair so almost every time I wash my hair in the shower I'm putting a different color in. Since I changed it up so much and I only use it on the ends of my hair one bottle of color lasted me half a year to a year.. purple's lasted less because I used those more. But as cheap as they are it's worth it!
Review: Good color - I really liked this color! The pink showed up nicely on my hair and gave it a fun, bright look. It was easy to apply and didn’t leave my wig feeling super dry afterward. Just keep in mind that the color can fade pretty quickly, especially with frequent washing. Overall, I’d buy it again for the price.

## Features

- VIBRANT BLACK VELVET HAIR DYE: Achieve a bold, rich, and natural finish with our high-pigment Black hair dye. Designed for exceptional coverage, this formula lasts up to 4 weeks or approximately 20 washes, keeping your hair looking freshly dyed and salon-radiant.
- ZERO HARSH CHEMICALS: Protect the health of your hair and scalp. Adore semi permanent hair color is formulated with no ammonia, no peroxide, and no alcohol, allowing you to deposit intense color without the damage, dryness, or irritation of traditional dyes.
- EASY & VERSATILE AT-HOME USE: No mixing required! Our semi permanent hair dye is ready to use straight from the bottle and applies smoothly on all textures—including straight, wavy, curly, and coily. Perfect for full color, touch-ups, or creative highlights.
- CLEAN & ETHICAL BEAUTY: Choose a hair care routine that aligns with your values. Our 100% certified vegan and cruelty-free formula is plant-based and never tested on animals. Manufactured in the USA under strict quality standards for reliable, professional results.
- WE ADORE YOU: Adore is made for every individual. With an expansive collection of 64 unique shades, we make it easy to find the exact semi permanent hair color that expresses your personality. We believe in inclusive beauty and empower you to embrace your unique style with confidence.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004M5WON0 |
| Best Sellers Rank | #322 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7 in Hair Color |
| Brand | Adore |
| Brand Name | Adore |
| Color | 120 Black Velvet |
| Container Type | Bottle |
| Customer Reviews | 4.2 out of 5 stars 69,666 Reviews |
| Full Cure Time | 15 minutes |
| Global Trade Identification Number | 00661157104265 |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | Normal |
| Item Form | Liquid |
| Item Highlight | Vegan & Cruelty-Free Black Hair Dye | No Ammonia, No Peroxide, No Alcohol |
| Item Type Name | Hair Color |
| Item Weight | 4 ounces |
| Manufacturer | Adore |
| Manufacturer Part Number | 120 |
| Material Features | Chemical hair color |
| Material Type Free | Alcohol Free, Ammonia Free, Peroxide Free |
| Model Number | 120 |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Vibrant Color |
| Recommended Uses For Product | hair coloring at home, touch-ups, creative highlights |
| Suitable Hair Color | Black |
| UPC | 741655961123 661157104265 787734596251 |
| Unit Count | 4 Fluid Ounces |

## Product Details

- **Brand:** Adore
- **Color:** 120 Black Velvet
- **Item Form:** Liquid
- **Package Information:** Bottle
- **Product Benefits:** Vibrant Color

## Images

![Adore Semi Permanent Hair Color, 120 Black Velvet, 4 Fl Oz - Image 1](https://m.media-amazon.com/images/I/71DY6BaJSRL.jpg)
![Adore Semi Permanent Hair Color, 120 Black Velvet, 4 Fl Oz - Image 2](https://m.media-amazon.com/images/I/71hLIWx4DSL.jpg)
![Adore Semi Permanent Hair Color, 120 Black Velvet, 4 Fl Oz - Image 3](https://m.media-amazon.com/images/I/71yRTL+6CqL.jpg)
![Adore Semi Permanent Hair Color, 120 Black Velvet, 4 Fl Oz - Image 4](https://m.media-amazon.com/images/I/619fcgusePL.jpg)
![Adore Semi Permanent Hair Color, 120 Black Velvet, 4 Fl Oz - Image 5](https://m.media-amazon.com/images/I/917vxN9CcaL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What does “semi-permanent” hair color mean?**
A: Semi-permanent hair color deposits vibrant pigments onto your hair without altering its natural structure. It adds color, shine, and richness while being gentle and conditioning.

**Q: How long does semi-permanent color last?**
A: Typically 3–6 weeks, depending on hair type, porosity, and washing habits. It gradually fades rather than growing out harshly.

**Q: How is semi-permanent different from demi-permanent hair color?**
A: Semi-Permanent: No ammonia or peroxide. Coats hair & fades with washes. Great for bold, fun, or subtle color shifts. Demi-Permanent: Low peroxide. Slightly penetrates the hair for longer wear. Great for blending, toning, & enhancing natural color.

**Q: Can I lighten my hair with semi-permanent color?**
A: No, semi-permanent color cannot lighten hair. It works best on your current base, or over pre-lightened hair for brighter, more vibrant results.

**Q: Can I mix shades to customize my color?**
A: Yes! Semi-permanent formulas are great for blending shades to create your perfect custom color.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Updated 2026: BEST hair color brand! (Most effective product on dark blonde hair so far)
*by A***R on June 6, 2020*

I've tried multiple products trying to get my hair to a dusty mauve color without having to bleach my hair to almost white. Although it's not perfect - it's kind of blotchy, so far this is the only product that has left any color in my hair. I plan on trying again with a darker shade since my hair is darker than recommended.. My process: I will say do not follow the directions on the bottle.. the bottle says to wash it afterwards but that will wash the color out as well (I tried it on a test piece.) I did some research on this brand before trying it and combined a few technics I thought might work for mine. I started from a dark ash blonde with light ash brown roots (dyed right before applying Adore). I used a mix of 2:1 Adore 192 pink petal: Adore 193 soft lavender applied to towel dried hair using a dye brush applying in small sections for a more even coat. I covered with a plastic cap and left on for 1 hour (outside in the heat). I rinsed with cool water to lock in the color and applied a 2nd application of the same mixture combined with about 3Tbsp of conditioner. Lathered into my hair and covered it with 2 shower caps for extra heating effect. Left for another hour and rinsed again with cool water. I conditioned my hair again as normal and blow dried and straightened. I'm actually really surprised at the results (I half expected it to do nothing). There was still a lot of brassiness left in my hair from the previous products I tried that wouldn't tone out. Those are the main spots that didn't take the color but the darker roots took really well. The purple tones showed up better than the pink tones. I will definitely try again with more purple colors in darker shades. The only other thing I think I would change in my process is apply the first application to dry hair instead of damp hair to make sure it is evenly coated. Also leaving it on longer would probably help as well (the color was definitely more vibrant after the second application.) Update 2026: I just wanted to add since writing this review I've used many of the adore colors and absolutely love them. The darker colors work the best especially the purples. Also it's not nearly as complicated to use them as I did in my original post. After getting used to them I realized all you got to do is put the color directly into your hand (gloved) mix a little bit of conditioner and spread it through your damp hair while in the shower. Let it sit for 5 to 10 minutes.. longer if you want and rinse it out.. do not wash it after. You can wash and condition your hair before but if you wash it after it will remove some of the color. The colors fade after each wash. Your second wash will give you about a pastel color if you started with the deeper colors. Lighter colors will probably wash out within the second wash. By the 3rd and 4th wash most of the colors will be completely gone. The green tones stay longer so if you're having trouble getting those out use a red tone and it will neutralize it. After the red washes out your hair should be back to the original color. I changed my hair color constantly with these. My favorite is doing a rainbowy mermaid look. I absolutely love the teal color but it's one of the ones that leaves the Green in there so I usually go with red or a deep pink for my next color to get the green out. These work best in dark blonde and lighter hair colors. I tried on my kid's hair which is a light brown to medium brown and only the deep pink showed up but it was gone after the first wash. I also love that it doesn't damage your hair so almost every time I wash my hair in the shower I'm putting a different color in. Since I changed it up so much and I only use it on the ends of my hair one bottle of color lasted me half a year to a year.. purple's lasted less because I used those more. But as cheap as they are it's worth it!

### ⭐⭐⭐⭐⭐ Good color
*by R***R on October 6, 2026*

I really liked this color! The pink showed up nicely on my hair and gave it a fun, bright look. It was easy to apply and didn’t leave my wig feeling super dry afterward. Just keep in mind that the color can fade pretty quickly, especially with frequent washing. Overall, I’d buy it again for the price.

### ⭐⭐⭐⭐⭐ Easy peasy with stand out color!
*by K***R on September 11, 2026*

This stuff is great and so easy to use. I lightened my hair before applying, cause this was going to be Halloween hair. I love how it turned out!!! I’ve used it without dying on my dirty blonde hair too and it’s still really pretty, but too dark for my taste. This stuff delivers. I’ve tried many colors and have a whole drawer full of Adore to choose from. And you can’t beat the price. I have very long thick hair and didn’t need the whole bottle. It’s great to mix in a bowl of water to do quick easy hombre ponytail dips too. The best part is that it’s so gentle. Absolutely no hair damage!

## Frequently Bought Together

- Adore Shining Semi Permanent Hair Colour, 120 Black Velvet
- ICAN LONDON PROFESSIONAL CREAM PEROXIDE 20 VOL 6% 250 ML + RAPID BLUE POWDER BLEACH 80 G SET

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-10-23*