---
product_id: 6671686
title: "A World Gone Social: How Companies Must Adapt to Survive Hardcover – September 17, 2014"
brand: "ted coinemark babbitt"
price: "R549"
currency: ZAR
in_stock: true
reviews_count: 8
url: https://www.desertcart.co.za/products/6671686-a-world-gone-social-how-companies-must-adapt-to-survive
store_origin: ZA
region: South Africa
---

# A World Gone Social: How Companies Must Adapt to Survive Hardcover – September 17, 2014

**Brand:** ted coinemark babbitt
**Price:** R549
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** A World Gone Social: How Companies Must Adapt to Survive Hardcover – September 17, 2014 by ted coinemark babbitt
- **How much does it cost?** R549 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/6671686-a-world-gone-social-how-companies-must-adapt-to-survive)

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## Description

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    A Social Age future too big to ignore. A much-needed book for all!
  

*by S***E on Reviewed in the United States on August 22, 2014*

Sit back. Relax. It’s time for a serious “roll up your sleeves” conversation about Social. Co-authors Mark Babbitt and Ted Coiné don’t hold any punches. In their book, A World Gone Social, it’s straight talk from beginning to end. Five years of solid research punctuated with recent real business stories present a compelling case for what it means to live, work and operate in the Social Age. The days of “too big to fail” are being replaced by a future rushing at us that is “too big to ignore”.  If you want to survive and thrive in business today, this is a must read.Their concept of OPEN – Ordinary People, Extraordinary Network is the giant awakening that needs to be put into action now. In this hyper connected global world, we simply can’t afford to leave talent, skills, engagement and contribution of many on the table. Decision-making and taking action on the most important strategic issues are no longer just the job of a few. Mark and Ted are masterfully inviting us to involve and include the great minds of the ordinary and extraordinary that is in each of us. I salute them.  This book not only tells us what is, it also shows us the way.

### ⭐⭐⭐⭐⭐ 







  
  
    Welcome to the Social Age
  

*by T***M on Reviewed in the United States on August 18, 2014*

Living in the Social Age can be exciting and a little frightening at the same time. Ted and Mark do a fantastic job at explaining how the social world is not something to fear, but something to embrace. 20th century thinking and management is dead. Today's world requires mindful leadership. They not only provide real business case studies of what works, but also what didn't work, and why. This book is not a guide to "how to tweet" or "top tools for social media". It is sound advice on how to embrace social media and the opportunities created for business. If you are in management, leadership, recruiting, sales, or looking for a job in today's market, and think if you ignore social, it will go away, you are wrong. It's here to stay and Mark and Ted our your guides to understand it. As the previous Director of Community at The Huffington Post, I personally love the fact they dedicate an entire chapter to communities! Regardless your knowledge of social media, you will walk away with new insights after reading A World Gone Social.

### ⭐⭐⭐⭐⭐ 







  
  
    The Social Age is Upon Us: Adapt or Die.
  

*by A***R on Reviewed in the United States on September 2, 2014*

In "A World Gone Social" Ted Coine and Mark Babbitt outline the seismic impact of social media on business.  In example after example they illustrate the danger of ignoring the shift in the power dynamic between customer and business. The risks to companies that treat social media as just a toy to pay minimal attention to, or equally commonly, pretending it's a new form of broadcast medium, are put in stark terms. But it's not just a warning, they also guide the way to social done right, and the advantage that companies which have already made the transition have already begun to experience.The book traverses the impact of social on every facet of business including recruiting, customer service, management, sales, even product development. Nothing can be treated as a silo anymore. They make excellent work of showing just how interactive the operation of a social business has become.While I'm already an advocate of social media, I found the book a useful read. Exposing me to both new ideas, as well as refining my existing thinking.  Bravo.

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-07*