--- product_id: 66571031 title: "L'Oreal DiaRichesse 50ml - 4.20" brand: "l'oréal professionnel paris" price: "R491" currency: ZAR in_stock: true reviews_count: 13 category: "L'oréal Professionnel Paris" url: https://www.desertcart.co.za/products/66571031-loreal-diarichesse-50ml-4-20 store_origin: ZA region: South Africa --- # 4 weeks lasting vibrancy Quick 20-min development 70% grey coverage on base shades L'Oreal DiaRichesse 50ml - 4.20 **Brand:** l'oréal professionnel paris **Price:** R491 **Availability:** ✅ In Stock ## Summary > ✨ Illuminate your look with rich, radiant color that keeps up with your busy life! ## Quick Answers - **What is this?** L'Oreal DiaRichesse 50ml - 4.20 by l'oréal professionnel paris - **How much does it cost?** R491 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/66571031-loreal-diarichesse-50ml-4-20) ## Best For - l'oréal professionnel paris enthusiasts ## Why This Product - Trusted l'oréal professionnel paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Fast & Fabulous:** Quick development time means you’re salon-ready in just 20 minutes. - • **Tailored Intensity:** Adjustable color depth up to 1.5 levels for a personalized, subtle transformation. - • **Ammonia-Free Formula:** Gentle tone-on-tone color that nourishes hair without harsh chemicals. - • **Long-Lasting Radiance:** Enjoy vibrant, glossy hair color that lasts up to 4 weeks without fading. - • **Effortless Grey Blending:** Seamlessly covers up to 70% of white hairs for a natural, youthful look. ## Overview L'Oréal UES5 DIA Richesse 4.20 is a demi-permanent, ammonia-free hair color cream designed for natural, tone-on-tone results. It offers up to 70% grey coverage on base shades, develops quickly in about 20 minutes, and delivers vibrant color that lasts up to 4 weeks. Its conditioning formula leaves hair glossy and soft, perfect for professionals seeking a subtle yet impactful hair refresh. ## Description Product Description A perfect hair dye for your first time. DIA Richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptional soft feel. Wondering how to cover grey hair? This is ideal for blending away your first grey hairs leaving it with a natural-looking colour. The short development time also makes it perfect for quick hair dye top up services for those with busy lives. With its innovative conditioning formula, it leaves your hair feeling conditioned, looking glossy and helps to enhance the vibrancy. Not looking for a drastic change? Why not try a clear gloss for a dazzling reflective high shine finish. Directions [PREDICTION] Apply the product according to the application time instructions indicated on the packaging. Rinse well and wash hair. Apply conditioner if necessary. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Safety Warning Desconocido See more Review: Good brand - Good quality. I use this brand fir more than 5 years never damaged my hair. Really recommend. Review: Ok - Ok ## Features - Lasts up to 4 weeks - Quick development time - Improves white hair coverage up to 70% on base shades - Up to 1.5 levels Tailored intensity ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B006RI3YK2 | | ASIN | B006RI3YK2 | | Benefits | Hair Coloring | | Best Sellers Rank | 74,210 in Beauty ( See Top 100 in Beauty ) 993 in Permanent Hair Colour | | Brand Name | L'Oréal Professionnel Paris | | Colour | 4.20 Iridescent Burgundy | | Container Type | Tube | | Customer Reviews | 4.7 4.7 out of 5 stars (1,088) | | Customer reviews | 4.7 4.7 out of 5 stars (1,088) | | Global Trade Identification Number | 03474630399594 | | Hair Color Permanence | Demi-Permanent | | Hair Type | normal | | Is discontinued by manufacturer | No | | Item Form | Cream | | Item Weight | 0.05 Grams | | Item model number | 3474630399594 | | Manufacturer | KOMQI | | Manufacturer | KOMQI | | Manufacturer Part Number | 3474630399594 | | Material Features | Natural | | Material Type Free | Ammonia Free | | Model Number | 3474630399594 | | Number of Items | 1 | | Product Dimensions | 25 x 15 x 10 cm; 0.05 g | | UPC | 773602112210 | | Unit Count | 50.0 millilitre | ## Product Details - **Brand:** L'Oréal Professionnel Paris - **Colour:** 4.20 Iridescent Burgundy - **Hair type:** normal - **Item form:** Cream - **Material Type Free:** Ammonia Free - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Tube - **Product benefits:** Hair Coloring - **Unit count:** 50.0 millilitre ## Images ![L'Oreal DiaRichesse 50ml - 4.20 - Image 1](https://m.media-amazon.com/images/I/518bNx2q1vL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good brand *by L***A on 9 December 2024* Good quality. I use this brand fir more than 5 years never damaged my hair. Really recommend. ### ⭐⭐⭐⭐⭐ Ok *by K***F on 7 November 2024* Ok ### ⭐⭐⭐⭐⭐ Fantastic *by B***Z on 5 June 2024* Love this range and have used for years ## Frequently Bought Together - Loreal UES5 DIA RICHESSE 4.20 50ML V150_ - Loreal DIA ACTIVATEUR II 15 VOL 1L V034 --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/66571031-loreal-diarichesse-50ml-4-20](https://www.desertcart.co.za/products/66571031-loreal-diarichesse-50ml-4-20) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-06-16*