--- product_id: 66212188 title: "Maybelline Fit Me Dewy + Smooth Liquid Foundation Makeup, Fair Ivory, 1 Count (Packaging May Vary)" brand: "maybelline" price: "R27" currency: ZAR in_stock: true reviews_count: 13 category: "Maybelline" url: https://www.desertcart.co.za/products/66212188-maybelline-fit-me-dewy-smooth-liquid-foundation-makeup-fair-ivory store_origin: ZA region: South Africa --- # Dewy luminous finish Hydrates & smooths dry skin SPF 18 sun protection Maybelline Fit Me Dewy + Smooth Liquid Foundation Makeup, Fair Ivory, 1 Count (Packaging May Vary) **Brand:** maybelline **Price:** R27 **Availability:** ✅ In Stock ## Summary > ✨ Glow like you mean it — flawless, fresh, and protected all day! ☀️ ## Quick Answers - **What is this?** Maybelline Fit Me Dewy + Smooth Liquid Foundation Makeup, Fair Ivory, 1 Count (Packaging May Vary) by maybelline - **How much does it cost?** R27 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/66212188-maybelline-fit-me-dewy-smooth-liquid-foundation-makeup-fair-ivory) ## Best For - maybelline enthusiasts ## Why This Product - Trusted maybelline brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Hydrating Dewy Glow:** Transforms dry skin with lasting moisture and a radiant finish - • **Shade-Inclusive Range:** Find your perfect match from Ivory to Mocha for that ‘I woke up like this’ vibe - • **Built-In SPF 18 Defense:** Protects your skin daily while perfecting your look - • **Flawless Buildable Coverage:** Customize your coverage from natural to full without caking - • **Dermatologist & Allergy Tested:** Safe, non-comedogenic formula for sensitive skin ## Overview Maybelline Fit Me Dewy + Smooth Liquid Foundation is a dermatologist-tested, non-comedogenic formula designed for normal to dry skin. It hydrates and smooths skin texture while delivering a naturally luminous, dewy finish with buildable medium to full coverage. Infused with SPF 18, it protects skin from sun damage and comes in a wide range of shades to perfectly match diverse skin tones. ## Description Fit Me Dewy + Smooth Foundation is a dewy foundation for dry skin that hydrates rough patches leaving skin with a dewy makeup look and naturally luminous finish. Ideal for normal to dry skin, this moisturizing, medium coverage, dewy foundation hydrates and smooths skin texture and leaves a naturally luminous foundation finish. A hydrating foundation that protects with SPF 18, this medium coverage dewy foundation is Dermatologist tested, Allergy tested, and Non-comedogenic. Apply this dewy foundation onto skin and blend with fingertips or an applicator and blend INGREDIENTS: G853331 INGREDIENTS: AQUA / WATER / EAU CYCLOHEXASILOXANE NYLON-12 ISODODECANE ALCOHOL DENAT. CYCLOPENTASILOXANE PEG-10 DIMETHICONE CETYL PEG/PPG-10/1 DIMETHICONE PEG-20 POLYGLYCERYL-4 ISOSTEARATE DISTEARDIMONIUM HECTORITE PHENOXYETHANOL MAGNESIUM SULFATE DISODIUM STEAROYL GLUTAMATE HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER TITANIUM DIOXIDE METHYLPARABEN ACRYLATES COPOLYMER TOCOPHEROL BUTYLPARABEN ALUMINUM HYDROXIDE ALUMINA SILICA GLYCERIN [+/- MAY CONTAIN / PEUT CONTENIR CI 77891 / TITANIUM DIOXIDE CI 77491, CI 77492, CI 77499 / IRON OXIDES ] F.I.L. D166390/3 Review: Nice coverage with SPF 15 - Dewey and smooth foundation. Easy to blend for a smooth finish. Non-greasy. Blending with either moisturizer or sunscreen give you a flawless no makeup look. Review: excellent formula for those looking to have that glass-looking skin - Maybelline Fit Me Dewy Foundation has truly been a game-changer for my makeup. It feels like a life-saver, as it gives my skin that fresh, flawless look while feeling weightless, almost as if I’m not wearing any foundation at all. The dewy finish gives off beautiful glow that brightens the complexion without looking overly shiny, which I absolutely love! I used to wear the the matte version, which I found to be too drying for my skin(dry-combo skin type) so I switched to this dewy formula instead and needless to say I don't think I will be going back. This particular formula hydrates the skin and provides excellent coverage. This foundation is particularly perfect for those with dry skin, as it doesn’t cling to dry patches or accentuate texture the way some matte foundations can. Instead, it glides on smoothly and leaves my skin looking naturally radiant. I’ve noticed that it balances my skin beautifully, giving me that coveted "no makeup" makeup look, like I said before, which I absolutely love. I can confidently say that I will continue to recommend and purchase Maybelline Fit Me Dewy for myself. It’s a must-have for anyone seeking a luminous finish that feels as good as it looks! ## Features - Maybelline Fit Me Dewy Foundation With Spf: Ideal for normal to dry skin, this liquid foundation hydrates and smoothes skin texture for a natural-looking, luminous finish; Protects with SPF 18 - A Shade That Fits Me: Maybelline Fit Me liquid foundation provides coverage for a wide array of skin tones, from Ivory to Mocha; Use as a full face foundation with buildable coverage for a flawless, natural-looking, "I woke up like this" finish - Best Face Forward: Maybelline has sheer, medium, and full coverage foundation in liquid and powder foundation formulas, and a range of concealers, face primers, contour, highlighter, and pressed and setting powder to help you create a perfect canvas - Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss - Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07BVW129V | | Additional Features | Luminous | | Age Range Description | Adult | | Best Sellers Rank | #2,343 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #29 in Foundation Makeup | | Brand Name | MAYBELLINE | | Color | 105 FAIR IVORY | | Container Type | Bottle | | Coverage | Buildable Coverage,Full | | Customer Reviews | 4.3 out of 5 stars 1,950 Reviews | | Finish Types | Luminous | | Global Trade Identification Number | 00041554085051 | | Item Dimensions | 0.24 x 7.58 x 3.94 inches | | Item Form | Liquid | | Item Weight | 22.68 g | | Manufacturer | Maybelline | | Manufacturer Part Number | YCA10072 | | Material Type Free | Fragrance Free | | Model Number | 041554553314 | | Number of Items | 1 | | Package Information | Bottle | | Package Type Name | Bottle | | Product Benefits | Ideal for normal to dry skin, this foundation hydrates and smoothes skin texture and leaves a naturally luminous finish. Protects with SPF 18. Dermatologist tested. Allergy tested. Non-comedogenic. Fragrance-free. | | Recommended Uses For Product | Fit Me® Dewy + Smooth Foundation face makeup. Maybelline's smoothing concentrate hydrates rough patches leaving skin with a naturally luminous finish. Recommended Uses For Product Fit Me® Dewy + Smooth Foundation face makeup. Maybelline's smoothing concentrate hydrates rough patches leaving skin with a naturally luminous finish. See more | | Skin Tone | Very Light | | Skin Type | Dry,Normal | | Sun Protection | 18 sun_protection_factor | | UPC | 041554085051 | | Unit Count | 1 Fluid Ounces | ## Product Details - **Color:** 105 FAIR IVORY - **Item Form:** Liquid - **Material Type Free:** Fragrance Free - **Skin Type:** Dry,Normal ## Images ![Maybelline Fit Me Dewy + Smooth Liquid Foundation Makeup, Fair Ivory, 1 Count (Packaging May Vary) - Image 1](https://m.media-amazon.com/images/I/61nRLuPq3VL.jpg) ![Maybelline Fit Me Dewy + Smooth Liquid Foundation Makeup, Fair Ivory, 1 Count (Packaging May Vary) - Image 2](https://m.media-amazon.com/images/I/71J3fVJacJL.jpg) ![Maybelline Fit Me Dewy + Smooth Liquid Foundation Makeup, Fair Ivory, 1 Count (Packaging May Vary) - Image 3](https://m.media-amazon.com/images/I/91T8GhrbIqL.jpg) ![Maybelline Fit Me Dewy + Smooth Liquid Foundation Makeup, Fair Ivory, 1 Count (Packaging May Vary) - Image 4](https://m.media-amazon.com/images/I/81tMUOwgg1L.jpg) ![Maybelline Fit Me Dewy + Smooth Liquid Foundation Makeup, Fair Ivory, 1 Count (Packaging May Vary) - Image 5](https://m.media-amazon.com/images/I/71u7XfOyAjL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Which tone should an Asian skin to choose? thanks** A: it depends what skin tone you are and how pink or yellow tones show on your skin. if you have very pale skin go for 110, or try 115, I'm very pale, and 110 with the 115 press powder suits well **Q: Would it cover up my pores? Does it feel heavy on skin? & Does it really match face imperfections?** A: I'm not sure about pores because I don't really have that large pores. But I think what it does best is even out your skin tone, cover 90% of face imperfections and give your this radiant healthy look, without looking like you have any foundation on! It's very lightweight and you don't feel it on your face! **Q: There is no option as to whether this is the matte or dewey finish....which one is this for?** A: This one is Dewy finished. I know the caption is misleading if you are oily skin. This is not for you. **Q: Which one can I use I’m drak skin please help me out I’m drak** A: I am dark skin too. For years, I used Maybelline New Age Rewind, Cocoa 360. Since they don't have it in stores and I had to constantly by it from Amazon, I will try this Fit me by Maybelline, it also says Cocoa 360. I'm guessing they are doing new packaging, Hope this helps you. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Nice coverage with SPF 15 *by L***E on June 3, 2026* Dewey and smooth foundation. Easy to blend for a smooth finish. Non-greasy. Blending with either moisturizer or sunscreen give you a flawless no makeup look. ### ⭐⭐⭐⭐⭐ excellent formula for those looking to have that glass-looking skin *by H***A on September 25, 2024* Maybelline Fit Me Dewy Foundation has truly been a game-changer for my makeup. It feels like a life-saver, as it gives my skin that fresh, flawless look while feeling weightless, almost as if I’m not wearing any foundation at all. The dewy finish gives off beautiful glow that brightens the complexion without looking overly shiny, which I absolutely love! I used to wear the the matte version, which I found to be too drying for my skin(dry-combo skin type) so I switched to this dewy formula instead and needless to say I don't think I will be going back. This particular formula hydrates the skin and provides excellent coverage. This foundation is particularly perfect for those with dry skin, as it doesn’t cling to dry patches or accentuate texture the way some matte foundations can. Instead, it glides on smoothly and leaves my skin looking naturally radiant. I’ve noticed that it balances my skin beautifully, giving me that coveted "no makeup" makeup look, like I said before, which I absolutely love. I can confidently say that I will continue to recommend and purchase Maybelline Fit Me Dewy for myself. It’s a must-have for anyone seeking a luminous finish that feels as good as it looks! ### ⭐⭐⭐⭐ Dewy Smooth is great for dry, mature skin. *by R***R on October 13, 2021* I've tried many big name and drug store brand foundations, I keep coming back to this one. The color in the 2nd picture is 105 fair ivory, picture 1 is 115 ivory, which is a fair amount darker. I like having both on hand, and use 115 more in the Summer months when my skin is a little sun kissed. I like how easy it spreads with a small amount. It has a light to medium buildable coverage. I just use 1 light layer and blend with sponge, this blend doesn't get stuck in fine lines like some other brands I've tried. The dewy formula is moisturizing for dry skin. Amazing quality at low price. ## Frequently Bought Together - Maybelline Fit Me Dewy + Smooth Liquid Foundation Makeup, Fair Ivory, 1 Count (Packaging May Vary) - Maybelline Fit Me Matte + Poreless Pressed Face Powder Makeup & Setting Powder, Fair Ivory, 1 Count - Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/66212188-maybelline-fit-me-dewy-smooth-liquid-foundation-makeup-fair-ivory](https://www.desertcart.co.za/products/66212188-maybelline-fit-me-dewy-smooth-liquid-foundation-makeup-fair-ivory) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-08-13*